{"id":325856,"date":"2023-03-07T16:27:06","date_gmt":"2023-03-07T19:27:06","guid":{"rendered":"https:\/\/anba.com.br\/?p=325856"},"modified":"2023-03-09T16:53:55","modified_gmt":"2023-03-09T19:53:55","slug":"a-brazilian-opens-steakhouse-in-dubai-as-a-social-business","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/a-brazilian-opens-steakhouse-in-dubai-as-a-social-business\/","title":{"rendered":"A Brazilian opens steakhouse in Dubai as a social business"},"content":{"rendered":"

Dubai \u2013 Brazil\u2019s Cintia da Silva founded Jade\u2019s<\/strong><\/a>\u00a0Restaurant <\/strong>in Dubai late last year. Experienced in the halal barbecue business, the entrepreneur planned the UAE-based restaurant to be a social business, too. Behind the initiative, there\u2019s a cause Silva is personally invested.<\/p>\n

Based in the United Kingdom for 25 years, she has always worked in the hospitality industry and ran restaurant chains like Rod\u00edzio Brasil and Nabrasa, which is focused on halal barbecue<\/strong>.<\/p>\n

Some years ago, though, she decided to go back to studying and invest in another area. \u201cI took an integrative course on homeopathy and nutrition. When I started it, my daughter was in a delicate moment of health, but I didn\u2019t know what was the problem yet. Only when she was diagnosed with anorexia, I learned about it. It was a struggle \u2013 I stopped working for a year to take care of her at home. I saw the whole process, and I didn\u2019t agree with the treatment in the UK. Seeing all that pain, I focused my studies on eating disorders,\u201d she said.<\/p>\n

\"\"<\/a>
Cintia da Silva established a social business inspired by the struggle her family faces with an eating disorder.<\/figcaption><\/figure>\n

Upon fishing the course, Silva decided to spread the knowledge she acquired on the disorder. \u201cIn one of my projects, I developed a treatment for anorexia. Now I want to publish it so that the treatment is donated for the government to use it, as [London\u2019s healthcare system] treat the disorder a physical and not a mental [illness]. So they explained that I had to start a charity,\u201d she said.<\/p>\n

Through the charity, the Brazilian restaurateur plans on making the treatment accessible for free. Since her experience has always been in the food industry, her charity operates in the same sector. \u201cI see that the pain of the people with eating disorders is the same of those who starve, either by loss of appetite or lack of food. So I established Jade\u2019s Soul Mission<\/a> to fight hunger and anorexia,\u201d she said.<\/p>\n

To raise funds for the charity, she brought to Dubai the project of a restaurant that doubled as a venue for hosting informational events on eating disorders and eventually could operate as a food bank to fight hunter.<\/p>\n

\"\"<\/a>
Jade\u2019s serves Brazilian food in Dubai.<\/figcaption><\/figure>\n

With the project in the UAE underway, she and her former business partner dissolved the partnership of the restaurant chain NaBrasa in the UK. She kept the restaurant in Dubai with the purpose of making it a social initiative, too. \u201cMy reason for being here is growing the organization,\u201d she said.<\/p>\n

The businesswoman aims to make Jade\u2019s in Dubai a success case to showcase to the UK government. \u201cWhen the restaurant is up and running, I\u2019ll submit the project to the UK\u2019s Charity Commission showing that it\u2019s stable. And they will contact Dubai\u2019s government to start a branch here. Then it\u2019ll be [between] the UK\u2019s and the UAE\u2019s government,\u201d she said.<\/p>\n

The next step, she says, is transferring the knowledge to universities, which would offer the treatment created by her for free.<\/p>\n

For Silva, a benefit of establishing this initiative in Dubai is that the emirate welcomes new businesspeople, besides having a stable economic situation. But, she says, one of the local rules is that if the institution has ties with the state, the government would take care of it all, which she refused. \u201cSo I took over myself, as a business. But declaring that I distribute its income to institutions, as long as it\u2019s declared,\u201d she said.<\/p>\n

More information<\/strong><\/p>\n

\"\"<\/a>
The Brazilian opened the restaurant in Dubai in November 2022.<\/figcaption><\/figure>\n

With the business running since November 2022, the entrepreneur is now ready to promote the initiative and open the doors of the restaurant for debates on eating disorders. \u201cIt\u2019s a problem that people don\u2019t talk about enough, and it raises a lot of questions in the life of those who suffer from it due to the lack of information. Now I\u2019m really getting in touch with people, and we\u2019ll have a day every talk to talk about anorexia in our venue. We still can\u2019t operate in the medical area, but I can hold events. It\u2019s my dream project, but we\u2019re still starting it,\u201d she said.<\/p>\n

She points out the importance that the whole society understands the disease, which also involves mental health. \u201cAs parents, we sometimes think it\u2019s a teenage thing, but it isn\u2019t. Now we see that what my daughter needed was an actual medical treatment. It\u2019s an issue for the whole family to deal with, not just the person,\u201d she said.<\/p>\n

Exhibition area<\/strong><\/p>\n

Jade\u2019s Restaurant is located within a hotel chain in the district of Deira in Dubai. There she saw another way to raise funds for the institution. Seeing how Brazilian brands seek to enter the emirate, Silva decided she would allocate a section of restaurant to be a showcase for Brazilian goods in Dubai.<\/p>\n

\"\"<\/a>
The restaurant will also feature an exhibition area for Brazilian products that is being developed.<\/figcaption><\/figure>\n

The businesswoman is part of the Women from Brazil Group in Dubai, which has encouraged innovation. \u201cA friend of mine gave me the idea to visit Gulfood and find Brazilian firms that\u2019d like to showcase their goods in our space. All I\u2019m trying to do is find new ways to quickly register a branch of the charity I have in England with the government here,\u201d she said.<\/p>\n

In the exhibition area, the businesswoman focuses on food brands, and she sought connections in Gulfood last February. \u201cBut I\u2019m willing to look at other possibilities. The idea is that people can have a first notion of how their goods are perceived in the UAE, so that they can decide if they should expand their investment,\u2019 she said.<\/p>\n

Jade\u2019s Brazilian Restaurant
\n<\/strong>2nd<\/sup> floor, Wyndham Dubai Deira, Dubai Gold Souk Extension, Sherina Plaza
\nUnited Arab Emirates<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

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To spread more information on the fight against eating disorders, Cintia da Silva seeks to donate the proceeds of the restaurant that she started in the UAE and make it a social business.<\/p>\n","protected":false},"author":2324,"featured_media":325896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91,3066],"tags":[5047,39521,9621,23864,10860,8907,39518,39522,15002,18969,39520,39517,9579,39519],"class_list":{"0":"post-325856","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"category-society","9":"tag-charity","10":"tag-cintia-da-silva-en","11":"tag-dubai-en","12":"tag-emirados-en-2","13":"tag-emirados-en","14":"tag-england","15":"tag-halal-barbecue","16":"tag-jades-en","17":"tag-restaurant","18":"tag-restaurante","19":"tag-social-business","20":"tag-steakhouse","21":"tag-uae-en","22":"tag-uk"},"wps_subtitle":"To spread more information on the fight against eating disorders, Cintia da Silva seeks to donate the proceeds of the restaurant that she started in the UAE and make it a social business.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/325856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=325856"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/325856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/325896"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=325856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=325856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=325856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}