{"id":325972,"date":"2023-03-08T13:00:10","date_gmt":"2023-03-08T16:00:10","guid":{"rendered":"https:\/\/anba.com.br\/consumidor-saudita-quer-usar-realidade-aumentada-ao-comprar\/"},"modified":"2023-03-08T13:12:29","modified_gmt":"2023-03-08T16:12:29","slug":"saudi-consumers-want-to-use-augmented-reality-for-shopping","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/saudi-consumers-want-to-use-augmented-reality-for-shopping\/","title":{"rendered":"Saudi consumers want to use augmented reality for shopping"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Among <strong>consumers in Saudi Arabia<\/strong>, 84% are interested in using <strong>augmented reality<\/strong> (AR) to interact with products before shopping, according to a study carried out by camera manufacturer and social media company <strong>Snap Inc.<\/strong> in partnership with <strong>PwC Middle East<\/strong> and <strong>Retail Leaders Circle<\/strong>. Results were disclosed on the Saudi <a href=\"https:\/\/www.arabnews.com\/node\/2264796\/business-economy\" target=\"_blank\" rel=\"noopener\">Arab News<\/a> website.<\/p>\n<p>The survey pointed out, however, that among the brands, 94% consider AR just an instrument of entertainment for the customer. Still, 47% of Saudi buyers already use technology as a decision-making tool for wiser purchases. Almost all consumers from generation Z (born between 1995 and 2010) and Millenials (born between 1981 and 1995) in the Arab country are expected to become AR users by 2025, according to the report.<\/p>\n<p>Among Saudis using the technology, seven out of 10 use it for shopping. In this group of AR users for purchases, 73% say it encourages them to buy more. According to the report, 85% of Saudi buyers are willing to pay more for better experiences or customized products.<\/p>\n<p>\u201cAR is already transforming the industry and is slated to metamorphosize every shopper\u2019s journey in the near future. Today, as we ponder upon the future of retail, it\u2019s time to be agile and adapt wholeheartedly to the latest in commerce,\u201d said Snap Inc\u2019s regional business lead for the Saudi Arabia market, Abdulla Alhammadi.<\/p>\n<p>The study also indicated 75% of people worldwide and almost all smartphone owners are frequent AR users. Online retailers currently use AR primarily to present products in detail. It can be employed to visualize the product from different angles or insert it (a piece of furniture, for instance) in a specific environment.<\/p>\n<p><em>The opening picture is for illustrative purposes only.<\/em><\/p>\n<p><strong>Translated by El\u00fasio Brasileiro<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-325967\">\u00a9Mehau Kulyk\/MKU\/Science Photo Library\/AFP<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A survey indicated 84% of Saudis would like to use AR to shop online. Some are willing to pay more for a high-end shopping experience.<\/p>\n","protected":false},"author":2316,"featured_media":325967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91,95],"tags":[39602,39604,39605,15288,39592,14645,39593,39594,39597,39598,39599,10273,39603,39601,39606,39600,36123],"class_list":{"0":"post-325972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"category-innovation","9":"tag-ar","10":"tag-ar-augmented-reality","11":"tag-augmented-reality","12":"tag-e-commerce-en","13":"tag-ecommerce-2-en","14":"tag-ecommerce","15":"tag-ecommerce-ra-en","16":"tag-experiencia-de-compra-en","17":"tag-ra-no-varejo-en","18":"tag-ra-realidade-aumentada-en","19":"tag-realidade-aumentada-en","20":"tag-retail-en","21":"tag-retail-ar","22":"tag-shopping-experience","23":"tag-technologies-retail","24":"tag-tecnologias-varejo-en","25":"tag-virtual-stores"},"wps_subtitle":"A survey indicated 84% of Saudis would like to use AR to shop online. Some are willing to pay more for a high-end shopping experience.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/325972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=325972"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/325972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/325967"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=325972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=325972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=325972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}