{"id":326406,"date":"2023-03-15T15:27:16","date_gmt":"2023-03-15T18:27:16","guid":{"rendered":"https:\/\/anba.com.br\/?p=326406"},"modified":"2023-03-16T18:17:27","modified_gmt":"2023-03-16T21:17:27","slug":"iffco-group-opens-office-in-brazil-and-plans-expansion","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/iffco-group-opens-office-in-brazil-and-plans-expansion\/","title":{"rendered":"IFFCO group opens office in Brazil and plans expansion"},"content":{"rendered":"

Dubai \u2013 After years having Brazil as the country of major suppliers, the IFFCO <\/strong>group, from the United Arab Emirates, entered the Brazilian market for good. In mid-2022, the company founded IFFCO do Brasil, based in city of S\u00e3o Paulo. \u201cWe do business in many categories, and we\u2019d certainly like to add more products to our portfolio in Brazil,\u201d IFFCO Culinary CEO Andrey Dribny (pictured<\/em>).<\/p>\n

Dribny gave an interview to ANBA during this year\u2019s Gulfood<\/strong>. The food trade show saw a massive participation of the Sharjah-based group, which had different stands and brands in the exhibition.<\/p>\n

One of them was Hulal\u00e1<\/a>, which the group acquired in 2016. The brand manufactures non-dairy cream and has operated in Brazil since 2002. Now in control of the firm, the IFCCO will now carry out a study on Brazilian consumption to contemplate the launch of new products for the country.<\/p>\n

The Hulal\u00e1<\/strong> food line is currently manufactured in Brazil by IFFCO\u2019s co-manufacturing partner. The line of different non-dairy creams include whipped cream, culinary cream and dessert syrups in 1-liter, 200-ml and 200-g packages.<\/p>\n

\u201cWell, we do have a history of selling our brand Hulal\u00e1. And going forward we decided we\u2019d like to further develop it, so we’ll try to continue investing in this circuit, in this category and in this brand,\u201d the CEO said.<\/p>\n

Market studies<\/strong><\/p>\n

The first step of the new office in S\u00e3o Paulo includes a study on local demands. \u201cAnd for that we\u2019ve established our own presence, our team and our capability to first better understand the market, to learn more about the consumers and Brazil,\u201d Dribny pointed out.<\/p>\n

\"\"<\/a>
The Hulal\u00e1 line is one of the brands of IFFCO, which now has its own office in Brazil<\/figcaption><\/figure>\n

With this knowledge, the CEO expects to develop products that are adequate for the Brazilian market. \u201cAnd later on, we might also continue to explore opportunities to invest once we have a better grip of the market and a better understanding of the consumer trends and the requirements,\u201d he pointed out.<\/p>\n

The group works with food-related brands and in non-food segments, too, like personal care, and is present in over 40 different countries.<\/p>\n

The CEO explained that despite having an office based in S\u00e3o Paulo, the company aims to become a leading brand across the whole country. \u201cIn Brazil, we entered first with non-dairy creams, but the sky is the limit. The market [the company operates in] is very attractive, and in the past five years it has showed double a digit growth year on year. We\u2019re confident it will continue to evolve. And that’s why we\u2019re putting our team together to develop the plans on how to accelerate this growth,\u201d he said.<\/p>\n

To keep increasing its market share, IFFCO bets on new technologies in non-dairy food processes and research. \u201cWe want to leverage our research and development capability that we invested in over the past decades. We have expertise in multiple parts of the world across Europe, the Middle East and Southeast Asia, where we integrated the latest technologies in oils and fats,\u201d the executive stressed.<\/p>\n

Dribny reveals that the group is focused on developing liquid products in emulsion technologies. \u201cThis is the pillar that we would like to build our plants on in Brazil and the other markets where we see further potential to grow. Maybe we\u2019ll go other countries. We wouldn’t shy away from going to neighboring markets like Argentina, Chile and others or supplying from Brazil and or taking further steps,\u201d he said.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

UAE\u2019s corporate giant that has branches in different segments, including food, founded IFFCO do Brasil last year. From the branch\u2019s non-dairy cream Hulal\u00e1, the group plans on entering new areas in the local market.<\/p>\n","protected":false},"author":2324,"featured_media":326386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[28551,9534,10860,10132,6689,27309,39878,39879,39877,12303,9579],"class_list":{"0":"post-326406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-alimentacao-en","9":"tag-brazil-en","10":"tag-emirados-en","11":"tag-food-en","12":"tag-gulfood","13":"tag-gulfood-2-en","14":"tag-hulala-en","15":"tag-iffco-en","16":"tag-non-dairy-creams","17":"tag-sharjah-en","18":"tag-uae-en"},"wps_subtitle":"UAE\u2019s corporate giant that has branches in different segments, including food, founded IFFCO do Brasil last year. From the branch\u2019s non-dairy cream Hulal\u00e1, the group plans on entering new areas in the local market.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/326406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=326406"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/326406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/326386"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=326406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=326406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=326406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}