{"id":327867,"date":"2023-04-11T11:40:56","date_gmt":"2023-04-11T14:40:56","guid":{"rendered":"https:\/\/anba.com.br\/industria-criativa-e-da-cultura-gera-31-do-pib-do-brasil\/"},"modified":"2023-04-12T18:16:27","modified_gmt":"2023-04-12T21:16:27","slug":"culture-creative-industry-account-for-3-1-of-brazils-gdp","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/culture-creative-industry-account-for-3-1-of-brazils-gdp\/","title":{"rendered":"Culture, creative industry account for 3.1% of Brazil\u2019s GDP"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 In 2020, Brazil\u2019s <strong>culture and creative industry<\/strong> traded BRL 230.14 billion (about USD 45.48 billion at the current rate), equivalent to <strong>3.11%<\/strong> of Brazil\u2019s Gross Domestic Product (<strong>GDP<\/strong>) in the period. Data was released this Monday (10) by the Ita\u00fa Cultural Observatory, which developed a new methodology to measure the sector\u2019s impacts based on microdata from the Brazilian Institute of Geography and Statistics (IBGE).<\/p>\n<p>As a result, the economy of culture and creative industries surpassed other essential sectors of the Brazilian economy, such as the automobile industry, which accounted for 2.1% of the country\u2019s wealth in 2020. It was also just short of another critical sector, construction, which accounted for 4.06% of GDP that year.<\/p>\n<p>\u201cIn addition to making art and culture more human, we are also developing this country from an economic point of view,\u201d said Eduardo Saron, president of the Ita\u00fa Foundation, an institution in which Observat\u00f3rio Ita\u00fa Cultural is embedded. \u201cWe want to draw attention to the opportunity for growth there and how much it generates employment and income. When we offer this information about GDP, it could be even greater if we could go beyond commodities. Commodities are essential, but we need more and better policies and bring society\u2019s awareness to our sector as well. And these numbers bring that out.\u201d<\/p>\n<p>The sector of culture and creative industries encompasses segments such as <strong>fashion<\/strong>, <strong>crafts<\/strong>, <strong>publishing<\/strong>, cinema, radio &amp; TV, <strong>music<\/strong>, <strong>software<\/strong> development and digital games, information technology services dedicated to the creative field, <strong>architecture<\/strong>, advertising &amp; services, <strong>design<\/strong>, performing arts, visual arts, and <strong>museums &amp; heritage<\/strong>.<\/p>\n<p>The first survey drafted by Ita\u00fa Cultural Observatory showed that, in 2020, the sector employed over 7.4 million workers and had more than 130,000 companies. It also accounted for 2.4% of Brazil\u2019s net exports that year.<\/p>\n<p><strong>Translated by El\u00fasio Brasileiro<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-327846\">Marcelo Camargo\/Ag\u00eancia Brasil<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A survey by the Ita\u00fa Cultural Observatory based on 2020 data points to the importance of the sector in generating wealth in the country. Companies in the industry account for 2.4% of Brazilian exports.<\/p>\n","protected":false},"author":2315,"featured_media":327846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[89,91],"tags":[40741,40740,40732,40734,40736,40739,40735,40738,40737,40733,40724,40725,40726,40727,40728,40730,40731],"class_list":{"0":"post-327867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture","8":"category-economy","9":"tag-brazil-creative-industry-gdp","10":"tag-brazil-culture-gdp","11":"tag-creative-economy","12":"tag-creative-economy-jobs","13":"tag-creative-industry","14":"tag-creative-industry-gdp","15":"tag-culture-exports","16":"tag-culture-gdp","17":"tag-culture-industry","18":"tag-culture-jobs","19":"tag-economia-criativa-en","20":"tag-empregos-cultura-en","21":"tag-empregos-economia-criativa-en","22":"tag-exportacoes-cultura-en","23":"tag-industria-criativa-en","24":"tag-pib-cultura-en","25":"tag-pib-industria-criativa-en"},"wps_subtitle":"A survey by the Ita\u00fa Cultural Observatory based on 2020 data points to the importance of the sector in generating wealth in the country. Companies in the industry account for 2.4% of Brazilian exports.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/327867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2315"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=327867"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/327867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/327846"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=327867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=327867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=327867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}