{"id":327871,"date":"2023-04-11T12:00:16","date_gmt":"2023-04-11T15:00:16","guid":{"rendered":"https:\/\/anba.com.br\/?p=327871"},"modified":"2023-04-12T14:00:08","modified_gmt":"2023-04-12T17:00:08","slug":"brazilian-skincare-company-arrives-in-dubai","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-skincare-company-arrives-in-dubai\/","title":{"rendered":"Brazilian skincare company arrives in Dubai"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Elis Juli\u00e3o<\/strong> was raised barefoot, climbing trees and crushing small leaves to make \u201cmedicines\u201d in the farm in Porto Seguro, Bahia, where she lived until she was ten. As her parents didn\u2019t have anyone to leave her with, sometimes she followed her father, who was a farmer, to the sugar-apple orchard, and sometimes she stuck to her mother, who stayed in the office, keeping the accounts.<\/p>\n

\"\"<\/a>
Juli\u00e3o: From the soursop farm\u2026<\/figcaption><\/figure>\n

\u201cShe let me participate in her daily life, counting coins, separating invoices, and I even had my own piggy bank, which was emptied every now and then to pay for something,\u201d Juli\u00e3o, now 31, recalls. Everything was fun, and later with her cousins, she played businesswoman and put everyone to work. \u201cI called it Elis\u00e3o Industries,\u201d she said, laughing.<\/p>\n

Juli\u00e3o grew up and moved to Vit\u00f3ria, where she studied Pharmacy in the Federal University of Esp\u00edrito Santo (UFES) and has lived since. After working in both regular and compounding pharmacies, she decided to start her own business. In the middle of the pandemic, she went to spend some time with her father in the farm, who by now had moved on from sugar-apples to soursops (graviola<\/em>).<\/p>\n

\"\"<\/a>
\u2026 to her own business: Co.re<\/figcaption><\/figure>\n

\u201cMy goal was to help him rethink the fruit planting while planning my own career transition,\u201d she said. One day she received from her boyfriend an article on the use of soursop in natural products. She liked what she read and delved deeper in the topic. Soon after in 2021, her first product was born, a facial foam<\/strong> made from the extract of the fruit. And so was born her company, Co.re<\/a>.<\/p>\n

As a one-person business started in the pandemic, it was established as an e-commerce. Now it features another product, the soursop see oil<\/strong>, which will be the base for her future products: clay mask<\/strong> and shampoo<\/strong> and conditioner bars<\/strong>. The Co.re\u2019s website also includes tools like wooden toothbrushes and facial massage rollers.<\/p>\n

Juli\u00e3o\u2019s company is a farm-to-face, with minimal environmental impact and processing. Its suppliers \u2013 from the producer of the oil extract to the packaging manufacturer \u2013 are chosen with the same regard. \u201cNow I outsource production to a local plant as most sales are carried out here, but if tomorrow I sell more to S\u00e3o Paulo, I\u2019ll seek a plant there with a ecologic approach to cut logistics costs,\u201d she explains.<\/p>\n

Another concern of the businesswoman is that her products are multifunctional<\/strong>. The facial foam, for instance, can be used for the whole body. The soursop oil can be used on the hair, but also on the skin to avoid dryness. The oil, which is light and full of Omega (3, 6 and 9), is easier to moisturize than the coconut oil, for example.<\/p>\n

From Bahia to Dubai<\/strong><\/p>\n

Responsible for all areas of the company \u2014 from product creation to marketing (Juli\u00e3o even does livestreams on Instagram to promote the brand), the business has known two things from the start: She wanted to make an exportable product, and she wanted her marketing to be the good old-fashioned word of mouth. Designed as a gift item, the facial foam was first bought by her family and friends, who then gave them to their own family and friends.<\/p>\n

\"\"<\/a>
Foam and oil are multifuncional<\/figcaption><\/figure>\n

\u201cThis was the idea: That a person impacted by the product would present it to another, and so an audience loyal to the brand was created.\u201d It was so successful within two years the sales exceeded the first expectations.<\/p>\n

And so, through who she jokingly refers to \u201cthe cousin of the cousin of her cousin,\u201d her first creations landed on the United States<\/strong>, Canada<\/strong> and the United Arab Emirates<\/strong>. A Brazilian who lives in Dubai brought them home as a gift to begin with, and now they always ask them for those who come to Brazil. This same \u201cambassador of the brand\u201d asked her to make an English material as the fans of Co.re are no longer limited to the Brazilian community in Dubai.<\/p>\n

Actually she already had an English pamphlet as the mother of a friend who lives in a B&B in Cumuruxatiba, Bahia, put Co.re\u2019s products for sale and wasn\u2019t managing to explain to her foreign guest the wonders of the facial foam she had created.<\/p>\n

Now the businesswoman is working on the translation of all her material, starting by the website, to facilitate exports. She\u2019s also studying the bureaucratic process and each country\u2019s requirements on skincare products. Fans outside Brazil she already has. Now it\u2019s to really export<\/strong> them and take the soursop of her barefoot childhood farm to the whole world.<\/p>\n

Contact info:
\n<\/strong>Co.re
\nWebsite: https:\/\/www.corenatural.com.br\/
\nE-mail: sac@corenatural.com.br
\nWhatsApp: +55 (27) 99267 8090<\/p>\n

Report by D\u00e9bora Rubin, especially for ANBA<\/strong><\/p>\n

Translated by Guilherme Miranda <\/strong><\/p>\n

Supplied\/Co.re<\/div>\n
Supplied\/Co.re<\/div>\n
Supplied\/Co.re<\/div>\n
Supplied\/Co.re<\/div>\n","protected":false},"excerpt":{"rendered":"

Skincare products by Esp\u00edrito Santo-based Co.re, made from soursop extract, are starting to captivate new fans around the world. The brand has been used in the United Arab Emirates.<\/p>\n","protected":false},"author":2309,"featured_media":327860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,114,103],"tags":[40742,40753,40747,40754,16110,33010,13204,40755,40756,40750,40744,40749,40745,40746,40757,40743,40748,40751,40752],"class_list":{"0":"post-327871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-news","9":"category-sustainability","10":"tag-clay-mask","11":"tag-co-re-en","12":"tag-co-re-facial-foam","13":"tag-co-re-natural-en","14":"tag-cosmeticos-en","15":"tag-cosmeticos-en-2","16":"tag-cosmetics-en","17":"tag-elis-juliao-en","18":"tag-elis-juliao-co-re-en","19":"tag-espirito-santo-industries","20":"tag-export-cosmetics","21":"tag-facial-foam","22":"tag-hair-cosmetics","23":"tag-skin-cosmetics","24":"tag-skincare-en","25":"tag-soursop-conditioner","26":"tag-soursop-facial-foam","27":"tag-soursop-seed-oil","28":"tag-soursop-shampoo"},"wps_subtitle":"Skincare products by Esp\u00edrito Santo-based Co.re, made from soursop extract, are starting to captivate new fans around the world. The brand has been used in the United Arab Emirates.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/327871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2309"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=327871"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/327871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/327860"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=327871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=327871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=327871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}