{"id":328027,"date":"2023-04-13T12:00:43","date_gmt":"2023-04-13T15:00:43","guid":{"rendered":"https:\/\/anba.com.br\/marca-capixaba-lanca-chocolates-para-publico-arabe\/"},"modified":"2023-04-14T18:02:07","modified_gmt":"2023-04-14T21:02:07","slug":"brazilian-brand-sells-fine-halal-chocolates-to-arabs","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-brand-sells-fine-halal-chocolates-to-arabs\/","title":{"rendered":"Brazilian brand sells fine halal chocolates to Arabs"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Esp\u00edrito Cacau is expanding its business in the Gulf. The Brazilian premium chocolate<\/strong> brand has already exported to the United Arab Emirates and recently struck a deal with an importing and distributing partner. \u201cNow, Golden Falcon<\/strong> will be responsible for the brand in the Gulf region. They are from Ras Al Khaimah and present in several countries in the region, such as Saudi Arabia and even Egypt,\u201d said Paulo Gon\u00e7alves, CEO of Esp\u00edrito Cacau<\/strong>, in an interview with ANBA.<\/p>\n

\"\"
Esp\u00edrito Cacau carried out studies on consumer trends in the UAE<\/em><\/figcaption><\/figure>\n

The entire brand line is tree-to-bar<\/em>, which refers to chocolate produced and processed by the same company, from the planting to the bars. Two years ago, they obtained halal certification<\/strong>; hence, the company\u2019s bars were shipped to the Emirati market shelves. \u201cThis is a growing market. In Ramadan, for instance, they consume a lot of sweets at night, when the fasting period ends,\u201d said the businessman.<\/p>\n

Sweetness profile<\/strong><\/h4>\n

To delve into the Arab market, the Esp\u00edrito Cacau team studied chocolate consumption trends in the region. What they found were consumers with a taste for sweetened products. The primary demand is milk chocolate or with ingredients such as cashew nuts and peanuts. Another favorite is white chocolate, also mixed with strawberries or cranberries.<\/p>\n

Read more:<\/em><\/p>\n

Brazilian cocoa: straight from farm to fine chocolate bars<\/a><\/p>\n

With data in hand, the brand went to the field and, in late 2022, launched new flavors directly in the UAE. Some products were launched first for the Arab public, like 70% cocoa chocolate with coffee, natural strawberry, cranberry, and gluten-free white chocolate with cookies. \u201cIt suited their taste; our representatives did a great job,\u201d said the CEO.<\/p>\n

\"\"
Paulo Gon\u00e7alves visiting the Golf Group, owner of Golden Falcon<\/em><\/figcaption><\/figure>\n

In addition to natives, the brand also found a place in expatriates\u2019 liking. \u201cThere are also people from outside [the country] looking for healthy foods; they prefer high-cocoa content,\u201d said the CEO. For this audience, Gon\u00e7alves highlights options such as sugar-free chocolate.<\/p>\n

Halal demand<\/strong><\/h4>\n

The brand started exporting 900 kilos and now ships a 20-foot container every two months. \u201cThere is a sizeable demand for halal. This week, I was at Anufood,<\/strong> and my \u2018neighbor\u2019 [at the show] was selling ingredients and reported a significant demand for halal products. I explained to him I only buy from suppliers with this certification,\u201d Gon\u00e7alves pointed out. Anufood is a food and beverage show.<\/p>\n

The businessman explained he also plans to launch new products. However, firstly, he will seek more suppliers. \u201cWe are asking suppliers to become certified, as we sell as halal, we need all ingredients to be halal as well,\u201d Gon\u00e7alves said. Among the products mentioned by Gon\u00e7alves as essential for his lines are nuts, sweeteners, and butter.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

Press release\/Esp\u00edrito Cacau<\/div>\n
Press release\/Esp\u00edrito Cacau<\/div>\n
Press release\/Esp\u00edrito Cacau<\/div>\n","protected":false},"excerpt":{"rendered":"

Esp\u00edrito Cacau is halal-certified and has a new distributor for the entire Gulf region.<\/p>\n","protected":false},"author":2324,"featured_media":327998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[18069,19909,40829,40830,27160,40832,9687,40833,18089,16086,10161,9550,40837,18010,3249,40838,18092,9579],"class_list":{"0":"post-328027","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-bean-to-bar","9":"tag-brazilian-brand","10":"tag-capixaba-en","11":"tag-chocolate-halal-en","12":"tag-chocolates-en","13":"tag-doce-en","14":"tag-emirates-en-2","15":"tag-espirito-cacau-2-en","16":"tag-espirito-cacau","17":"tag-espirito-santo-en","18":"tag-gulf-en","19":"tag-halal-en","20":"tag-halal-chocolate","21":"tag-marca-brasileira","22":"tag-sugar","23":"tag-sweet","24":"tag-tree-to-bar-en","25":"tag-uae-en"},"wps_subtitle":"Esp\u00edrito Cacau is halal-certified and has a new distributor for the entire Gulf region.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/328027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=328027"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/328027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/327998"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=328027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=328027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=328027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}