{"id":328611,"date":"2023-04-25T07:00:23","date_gmt":"2023-04-25T10:00:23","guid":{"rendered":"https:\/\/anba.com.br\/?p=328611"},"modified":"2023-04-27T18:28:18","modified_gmt":"2023-04-27T21:28:18","slug":"from-the-beaches-of-rio-to-the-seas-of-the-east","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/from-the-beaches-of-rio-to-the-seas-of-the-east\/","title":{"rendered":"From the beaches of Rio to the seas of the East"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Morocco<\/strong>, Par\u00e1<\/strong>, and the bikini<\/strong> are behind a Brazilian company that conquered the world and arrived in the Middle East using the beach sands as its catwalk. Blue Man<\/a>, a company specializing in beachwear, did not create the bikini, but its founder, David Azulay<\/strong>, who passed away in 2009, perfected the worldwide successful piece. Not only that: Blue Man has several types of beachwear in its portfolio and exports to Lebanon and Dubai in the United Arab Emirates.<\/p>\n

\"\"
Sharon Azulay: Daughter of one of the brand\u2019s founders<\/em><\/figcaption><\/figure>\n

While the company\u2019s portfolio has much more than the famous women\u2019s swimwear, the bikinis that Azulay perfected \u2013 back when they were still made with denim \u2013 drove the company\u2019s expansion. Son of a Moroccan father and a Peruvian seamstress, he, his mother, and brother moved from the Brazilian Northern State of Par\u00e1 to Rio de Janeiro in the late 1960s. In 1972, Azulay founded Blue Man. The bow bikini, which allowed women to adjust the garment to the body better, is an Azulay creation. Regarding men\u2019s clothing, the boxer swim briefs returned to the beach based on the company\u2019s designs.<\/p>\n

In the 1980s, Blue Man<\/strong> ventured outside Brazil for the first time, selling its pieces in Miami, in the United States. It had 20 points of sale in the Brazilian territory, which were reduced to 10 units in Rio de Janeiro, B\u00fazios, and Niter\u00f3i, cities in the state of Rio de Janeiro, and one in Vit\u00f3ria, in Esp\u00edrito Santo. The company also distributes its products through 300 multi-brand stores in Brazil.<\/p>\n

\"\"
Blue Man swimsuit<\/em><\/figcaption><\/figure>\n

President Sharon Azulay<\/strong>, David\u2019s daughter, defines the company as having \u201ca Rio soul and Brazilian DNA. We can carry this standard-bearer around the world.\u201d She doesn\u2019t say that for anything: There are plans to open stores<\/strong> in S\u00e3o Paulo, Goi\u00e2nia, and Salvador. In addition to the planned expansion within Brazil, Blue Man has other goals abroad. As Sharon said, \u201cin the international area, the company has always had a strong presence,\u201d with customers in France, Japan, Chile, Portugal, Greece, Angola, and Chile.<\/p>\n

Blue Man is part of the Texbrasil<\/strong> project, carried out in partnership between the Brazilian Textile and Apparel Industry Association (ABIT) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) to foster business in the sector. When the agreement is renewed every two years, new companies can join Texbrasil to promote their products abroad. It is also during renovations new target markets for these products are defined.<\/p>\n

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Blue man bikini<\/em><\/figcaption><\/figure>\n

Among the Arabs, Morocco is a target market for the 2022-2024 biennium. But the company\u2019s focus on North Africa and the Middle East does not stop there. In 2022, the company exhibited and sold its products at Galeries Lafayette in Dubai Mall, in Dubai, in a pop-up store created in partnership between the Texbrasil project and the Fashion Jardim store. Dubai continues to be one of the destinations for Blue Man products, as well as Lebanon.<\/p>\n

The main products exported to these countries are swimsuits<\/strong> and cover-ups<\/strong>. \u201cAs the Brazilian market has a demand for larger models, they somehow adapted to the foreign market, but we hope to be able to meet the expectations of international customers fully,\u201d said Sharon.<\/p>\n

Contact:<\/strong>
\nBlue Man
\nWebsite: https:\/\/www.blueman.com.br\/<\/a>
\nE-mail: export@blueman.com.br<\/a><\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

Blue Man<\/div>\n
Press release\/Blue Man<\/div>\n
Blue Man<\/div>\n
Blue Man<\/div>\n","protected":false},"excerpt":{"rendered":"

Established in Copacabana in 1972, the Brazilian beachwear brand Blue Man makes the Rio de Janeiro waterfront its home and bathers its models. It has been exporting since the 1980s and has succeeded in Dubai and Lebanon, where it sells swimsuits and cover-ups.<\/p>\n","protected":false},"author":2316,"featured_media":328561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,91],"tags":[41148,41225,41149,41228,41229,41150,41151,41152,41227,41226],"class_list":{"0":"post-328611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-economy","9":"tag-blue-man-en","10":"tag-blue-man-export","11":"tag-blue-man-exportacao-en","12":"tag-brazilian-bikini","13":"tag-brazilian-swimwear","14":"tag-david-azulay-en","15":"tag-exportacao-de-moda-praia-en","16":"tag-moda-praia-en","17":"tag-swimwear","18":"tag-swimwear-export"},"wps_subtitle":"Established in Copacabana in 1972, the Brazilian beachwear brand Blue Man makes the Rio de Janeiro waterfront its home and bathers its models. It has been exporting since the 1980s and has succeeded in Dubai and Lebanon, where it sells swimsuits and cover-ups.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/328611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=328611"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/328611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/328561"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=328611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=328611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=328611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}