{"id":328671,"date":"2023-04-26T07:00:07","date_gmt":"2023-04-26T10:00:07","guid":{"rendered":"https:\/\/anba.com.br\/?p=328671"},"modified":"2023-04-28T16:37:10","modified_gmt":"2023-04-28T19:37:10","slug":"brazilian-chocolate-maker-aims-at-arab-market","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-chocolate-maker-aims-at-arab-market\/","title":{"rendered":"Brazilian chocolate maker aims at Arab market"},"content":{"rendered":"

S\u00e3o Paulo \u2013 At the cash desk of a vegetarian restaurant opposite the Brazil Arab News Agency (ANBA) in S\u00e3o Paulo, the discovery of Divine\u2019s chocolates occurred. The label of the 70% cocoa chocolate balls with rice flakes caught the eye with its translations into Arabic, something unusual in the capital of S\u00e3o Paulo. After the Divis<\/strong> packet was purchased, the chocolate was tasted and approved, and contact was made with the company based in Encantado, Rio Grande do Sul.<\/p>\n

\"\"
Divis chocolate balls: Packaging in Arabic<\/em><\/figcaption><\/figure>\n

Divine Chocolates<\/strong> has been halal-certified since 2018, when it won the award for best chocolate at the Yummex sweets & snacks show in Dubai<\/strong>, United Arab Emirates. That was when the company also started adding information in Arabic to the packaging of almost all products. In 2021, Divine landed a sale to Qatar, and c<\/strong>lients have also been showing interest in Saudi Arabia and the UAE.<\/p>\n

The Best Chocolate Product<\/strong> at Yummex<\/strong> 2018 went to the Brazilian company\u2019s For Fit<\/a>, a healthy chocolate bar with whey protein, no added sugar, and gluten-free. That was the first year Divine Chocolates participated in Yummex.<\/p>\n

\u201cWe obtained halal certification<\/strong> and included Arabic in the packaging after participating in the Yummex Dubai show, in 2018, after seeing great potential for our line. We realized without halal certification, there would be no way to enter the Arab market,\u201d said the exports manager of Divine Chocolates, Diego Heineck.<\/p>\n

\"\"
Escolhas: Second place at ISM Middle East<\/em><\/figcaption><\/figure>\n

Last year, Divine took 2nd place in the Best Chocolate<\/strong> category at the International Sweets and Biscuit Fair ( ISM Middle East 2022)<\/strong> in Dubai with its milk chocolate Escolhas<\/a>.<\/p>\n

\u201cWe see a great potential for chocolates in Middle Eastern countries, but we are having trouble finding a good partner!\u201d said Heineck to ANBA.<\/p>\n

The chocolate maker already exports to Uruguay, Argentina, Chile, Costa Rica, and the United States. According to Heineck, sales to Paraguay are about to start. \u201cWe export 2% of what we produce, as we started the company\u2019s internationalization a short time ago, and we want to expand to around 30%,\u201d said Heineck.<\/p>\n

History<\/strong><\/p>\n

After two years of research, the Turatti family opened the Divine Chocolates factory in October 2011 in Encantado, Rio Grande do Sul. Initially, they sold only to local and regional customers; currently, they serve all of Brazil through the company\u2019s website and have points of sale in 15 states.<\/p>\n

\"\"
Divine Chocolates factory<\/em><\/figcaption><\/figure>\n

The chocolate maker from Rio Grande do Sul values the quality of its products by employing technology, innovation, and sustainability. Its goal is to be recognized as a healthy and tasty food brand by different audiences by 2024.<\/p>\n

Divine Chocolates<\/a> has a wide range of products. They include milk chocolate, vegan, 70% cocoa, bars, powder, powder mix for fondue, zero sugar, balls with rice flakes, truffles, a healthy line with whey protein, peanuts, and hazelnut cream, in addition to a line of coffees, among other products.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

Press release<\/div>\n
Press release\/Divine Chocolates<\/div>\n
Press release\/Divine Chocolates<\/div>\n
Press release\/Divine Chocolates<\/div>\n","protected":false},"excerpt":{"rendered":"

Divine Chocolates is halal-certified and has already sold its products to Qatar. The company won the best chocolate award at the ISM Middle East show last year, and most of its products have packaging in Arabic.<\/p>\n","protected":false},"author":2305,"featured_media":328654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,117],"tags":[35189,41264,41265,41266,26555,9621,41267,41268,27943,10602,41269,13627],"class_list":{"0":"post-328671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-halal-en","9":"tag-brazilian-chocolate","10":"tag-chocolate-brasileiro-en","11":"tag-diego-heineck-en","12":"tag-divine-chocolates-en","13":"tag-dubai-en-2","14":"tag-dubai-en","15":"tag-encantado-en","16":"tag-ism-middle-east-en","17":"tag-rio-grande-do-sul-en-2","18":"tag-rio-grande-do-sul-en","19":"tag-yummex-en-2","20":"tag-yummex-en"},"wps_subtitle":"Divine Chocolates is halal-certified and has already sold its products to Qatar. The company won the best chocolate award at the ISM Middle East show last year, and most of its products have packaging in Arabic.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/328671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=328671"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/328671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/328654"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=328671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=328671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=328671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}