{"id":329189,"date":"2023-05-08T18:50:00","date_gmt":"2023-05-08T21:50:00","guid":{"rendered":"https:\/\/anba.com.br\/brasil-fecha-us-16-milhao-em-negocios-em-feira-marroquina\/"},"modified":"2023-05-11T17:28:08","modified_gmt":"2023-05-11T20:28:08","slug":"brazil-closes-usd-1-6-mn-in-deals-at-show-in-morroco","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazil-closes-usd-1-6-mn-in-deals-at-show-in-morroco\/","title":{"rendered":"Brazil closes USD 1.6 mn in deals at show in Morroco"},"content":{"rendered":"

S\u00e3o Paulo \u2013 In its first institutional participation with a pavilion, Brazil<\/strong> closed USD 1.6 million in deals at the International Exhibition of Agriculture in Morocco<\/strong> (SIAM), which ended this Sunday (7) in Mekn\u00e9s. Exhibitors expect to sell another USD 25.4 million over the next 12 months, according to the agricultural attach\u00e9 of Brazil in Morocco, Ellen Elizabeth Laurindo.<\/p>\n

In total, 12 Brazilian companies participated in the space. Products such as a\u00e7a\u00ed, cupua\u00e7u, live cattle, poultry protein, tilapia, cheese, coffee, jam, pepper, and pulses were showcased. In addition to foodstuffs, agricultural machinery, fertilizers, and irrigation solutions were also presented.<\/p>\n

Cristina Fonseca Silva represented three brands. The executive exhibited and presented products from Nelly Caf\u00e9s<\/strong>, Agroexport<\/strong>, and Biospicesfood<\/strong>. The first brand is focused on coffee, the second on live cattle, and the third sells black pepper.<\/p>\n

\"\"
The minister of Agriculture of Morocco tasted Brazilian a\u00e7a\u00ed<\/em><\/figcaption><\/figure>\n

According to Silva, coffee and live cattle were some of the products that stood out the most at the event. \u201cOf the three companies I represent, two already export to Morocco. Participation was positive. Closed deals amounted to around USD 300,000, but there are other promising deals still open to some adjustments,\u201d she pointed out, regarding the expectation of sales of up to USD 3.5 million for live cattle, for example.<\/p>\n

The agricultural attach\u00e9 also pointed out that Brazilian participation highlighted new products for the local market. \u201cUnknown to most Moroccans, a\u00e7a\u00ed was highly sought after, even by the minister of Agriculture of Morocco, Mr. Mohammed Sadiki, who was exclusively at the Brazil pavilion to taste the delicacy from the Amazon rainforest region. Pepper sauces and black pepper were also in great demand, with great expectations for sales,\u201d she said in an interview with ANBA.<\/p>\n

A\u00e7a\u00ed<\/strong><\/h4>\n

The Amazonian delicacy, mentioned by the attach\u00e9, is Yolo A\u00e7a\u00ed<\/strong>\u2019s flagship product. The brand also presented other products at the Moroccan show, such as cupua\u00e7u and passion fruit creams, and a 60% cocoa vegan chocolate cream.<\/p>\n

\"\"
The Yolo team even took its party cart, one of the brand\u2019s franchising models<\/em><\/figcaption><\/figure>\n

This is the first time the brand exhibited at SIAM in Morocco. \u201cIt was one of the stands with the longest queue and the most people asking about the product, as it was recommended by those who had already been there and tried it. We came to do business and introduce a\u00e7a\u00ed to Morocco, one of the only countries that still didn\u2019t know our Brazilian fruit. Our mission was accomplished. Now it\u2019s time to work on sending the first container to Morocco and distributing it throughout the country,\u201d revealed Alan Ricardo Fortes, director of Yolo, a brand name that refers to the phrase \u201cYou only live once.\u201d<\/p>\n

The brand took 70 kilos of a\u00e7a\u00ed to Moroccan lands to promote the tasting. Yolo has scheduled, for this week, three meetings in the city of Casablanca with businesspeople interested in the products. \u201cWe still don\u2019t export to Morocco; we want to start soon. We export to the United States, Portugal, and Dubai; we are looking for new countries,\u201d said the director.<\/p>\n

The brand is nine years old and has several franchise points of sale in the city of S\u00e3o Paulo. The company\u2019s goal is to find a distributor to work with self-service points, food service, wholesale, and, later, even take the franchising to Morocco as well.<\/p>\n

The Arab Brazilian Chamber of Commerce was represented at the show by Institutional Relations director Fernanda Baltazar.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

Press release<\/div>\n
Press Release<\/div>\n
Press release<\/div>\n","protected":false},"excerpt":{"rendered":"

For the first time with a country pavilion at the International Exhibition of Agriculture in Morocco, Brazilian companies stood out with products such as a\u00e7a\u00ed and pepper. Machinery and fertilizers were also showcased.<\/p>\n","protected":false},"author":2324,"featured_media":329175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102,91],"tags":[9978,28238,41591,6394,13347,10274,9534,10669,1916,2092,11179,41594,41592,9558,41593,9623,41417],"class_list":{"0":"post-329189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"category-economy","9":"tag-acai-en","10":"tag-acai-en-2","11":"tag-adida-agricola-en","12":"tag-agricultural-attache","13":"tag-agricultural-machinery-en","14":"tag-agriculture-en","15":"tag-brazil-en","16":"tag-cafe-ar","17":"tag-coffee","18":"tag-fair","19":"tag-feira-en","20":"tag-international-exhibition-of-agriculture","21":"tag-maquinario-agricola-en","22":"tag-morocco-en","23":"tag-salao-en","24":"tag-show-en","25":"tag-siam-en"},"wps_subtitle":"For the first time with a country pavilion at the International Exhibition of Agriculture in Morocco, Brazilian companies stood out with products such as a\u00e7a\u00ed and pepper. Machinery and fertilizers were also showcased.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=329189"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/329175"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=329189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=329189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=329189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}