{"id":329404,"date":"2023-05-15T11:09:11","date_gmt":"2023-05-15T14:09:11","guid":{"rendered":"https:\/\/anba.com.br\/?p=329404"},"modified":"2023-05-18T09:32:37","modified_gmt":"2023-05-18T12:32:37","slug":"a-brazilian-running-a-uae-based-fintech","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/a-brazilian-running-a-uae-based-fintech\/","title":{"rendered":"A Brazilian running a UAE-based fintech"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Born in Rio de Janeiro, Luiz G\u00f3es <\/strong>(pictured above)<\/em> holds a degree in Military Sciences from the Agulhas Negras and has stood out in the United Arab Emirates as CEO of LYOPAY<\/a> since June 2021. The digital payment platform provides over 30 services including international transfers, virtual cards, digital wallets, and cryptocurrencies. In Dubai only, the firm has 400 employees.<\/p>\n

The Rio-born 39-year-old holds an MBA in Public Management and says he got ahead of the competition in the application process of the fintech<\/strong> based in Dubai, UAE, for being a Brazilian. \u201cNot many people realize Brazil is a reference in the global banking system. Our identity goes beyond football and bossa nova to include disruptive things like bar codes \u2014 which we contributed to creating \u2014 open banking, outsourcing central banking, and pix, which is innovative across the world.\u201d<\/p>\n

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G\u00f3es: Experience in the financial market<\/figcaption><\/figure>\n

Beyond his nationality, other traits led him to be chosen by the fintech, such as experience and networking. While he served a military officer in Brazil, G\u00f3es had experience in the financial and commercial market, until landing an investment consulting job in an Italian financial institution. From January 2018 to March 2019, he worked in the headquarters of the company on the 143rd<\/sup> floor of the world\u2019s highest building, the Burj Khalifa in Dubai.<\/p>\n

Despite working in the company for only a year, his presence was so remarkable a colleague suggested him for the CEO job at LYOPAY<\/strong> in 2021. \u201c(Being hired) was a pleasant surprise as there were many people with resum\u00e9s that were even more specific than mine was. But LIOPAY wanted someone who had a close relationship with the community and was a good communicator.\u201d<\/p>\n

Over his career in the financial market, G\u00f3es also served as a cryptocurrency business development consultant at Altcoin Lab, established his own company \u2014 asset tokenization platform LGBank \u2014 and worked as an Advisor Digital officer at the private office of sheikh Hamdan bin Ahmed Al Maktoum.<\/p>\n

Regarding his tenure in Dubai, the CEO highlighted the growth in the bitcoin market. The cryptocurrency now has its own department, which categorized it as a commodity. He also saw the establishment of the Dubai Multi Commodities Centre (DMMC), the UAE\u2019s leading free trade zone, where such companies can be established, and the Virtual Assets Regulatory Authority (VARA), a cryptocurrency regulator.<\/p>\n

Presence in Arab countries and Brazil<\/strong><\/p>\n

LYOPAY was created by United Kingdom-based DIGILYO APP LTD and serves over 10 million clients in 82 countries across five continents. The ecosystem of the fintech in cludes 10 products offering over 30 services. LYOSWAP BOT, for example, is a Telegram bot for buying and selling cryptocurrency, while LYOTRAVEL is a travel platform for buying air tickets with bitcoin and altcoins.<\/p>\n

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Brazilian speaking on behalf of LYOPAY<\/figcaption><\/figure>\n

Depending on the laws in effect in the country and the habits of the local population, one service or another can be preferred and be more highlighted. But according to G\u00f3es, one of the company\u2019s most outstanding products is the Lyopay Card, a pre-paid card that allows you to buy both online and offline in over 150 countries. Of the list of service countries, 12 are Arab nations: Egypt, Morocco, UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Jordan, Syria, Algeria, and Sudan.<\/p>\n

As for Brazil, the platform believes it to be a promising market with a growing financial industry and a large potential for adopting new financial technologies. One of the services by the fintech that stands out on Brazilian soil is Lyofi, developed in partnership with LGBank, which sells crypto whose minting is done by hardware. LYOPAY Pro will soon break into the national market so that Brazilians will be able to use it to buy, sell, withdraw and deposit crypto currencies.<\/p>\n

Report by Rebecca Vettore, especially for ANBA<\/strong><\/p>\n

Translated by Guilherme Miranda <\/strong><\/p>\n

Personal archive\/Photographer Lineker<\/div>\n
Personal archive\/Photographer Lineker<\/div>\n
Supplied<\/div>\n","protected":false},"excerpt":{"rendered":"

Rio-born Luiz G\u00f3es has served for two years as CEO of LYOPAY, a digital payment platform that\u2019s present in 82 countries. Holding a degree in Military Sciences and an MBA in Public Management, the executive has had a successful career in the financial market.<\/p>\n","protected":false},"author":2342,"featured_media":329391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[95,3066],"tags":[37029,1824,19267,41801,41802,41803,25467,26555,9621,15154,41804,41805,41806,41807,41808,41800],"class_list":{"0":"post-329404","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-innovation","8":"category-society","9":"tag-brasileiros-em-dubai-en","10":"tag-brazilian","11":"tag-brazilians-in-dubai","12":"tag-career","13":"tag-career-in-dubai","14":"tag-career-in-fintech","15":"tag-cryptocurrencies","16":"tag-dubai-en-2","17":"tag-dubai-en","18":"tag-fintech","19":"tag-fintech-job","20":"tag-lgbank-en","21":"tag-luiz-goes-en","22":"tag-luiz-goes-fintech-en","23":"tag-lyopay-en","24":"tag-lyopay-brazilian"},"wps_subtitle":"Rio-born Luiz G\u00f3es has served for two years as CEO of LYOPAY, a digital payment platform that\u2019s present in 82 countries. Holding a degree in Military Sciences and an MBA in Public Management, the executive has had a successful career in the financial market.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=329404"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/329391"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=329404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=329404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=329404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}