{"id":329502,"date":"2023-05-16T09:01:06","date_gmt":"2023-05-16T12:01:06","guid":{"rendered":"https:\/\/anba.com.br\/?p=329502"},"modified":"2023-05-17T17:25:21","modified_gmt":"2023-05-17T20:25:21","slug":"apas-show-kicks-off-focus-on-retail-hyper-segmentation","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/apas-show-kicks-off-focus-on-retail-hyper-segmentation\/","title":{"rendered":"APAS Show kicks off, focus on retail hyper-segmentation"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 This year\u2019s edition of the supermarket fair <strong>APAS Show<\/strong> kicked off on Monday (15) in S\u00e3o Paulo. The opening ceremony featured authorities like S\u00e3o Paulo state governor Tarc\u00edsio de Freitas, S\u00e3o Paulo city mayor Ricardo Nunes, Legislative Assembly of S\u00e3o Paulo president Andr\u00e9 do Prado, S\u00e3o Paulo Supermarkets Association (APAS) chairman Pedro Lopes Brand\u00e3o, and Brazilian Supermarkets Association (ABRAS) chairman Jo\u00e3o Galassi.<\/p>\n<figure id=\"attachment_329486\" aria-describedby=\"caption-attachment-329486\" style=\"width: 322px\" class=\"wp-caption alignright\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/apas-tarcisio.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-329486\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/apas-tarcisio-600x400.jpg\" alt=\"\" width=\"322\" height=\"215\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/apas-tarcisio-600x400.jpg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/apas-tarcisio-150x100.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/apas-tarcisio-768x512.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/apas-tarcisio.jpg 799w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/a><figcaption id=\"caption-attachment-329486\" class=\"wp-caption-text\">Authorities kicked off activities of the show<\/figcaption><\/figure>\n<p>On the occasion, the organization pointed out the expectation that some BRL 14 billion (USD 3 billion) worth in deals will be generated. Debates that the show plans on bringing forward include trends like <strong>retail hyper-segmentation<\/strong>, fresh and raw foods, and the Brazilian market recovery.<\/p>\n<p>The event is the Americas\u2019 largest food and beverage trade show and the world\u2019s largest <strong>supermarkets<\/strong> show. Besides the exhibition area, the APAS Show also features a Management Congress, whose theme this year is Supernova \u2013 Expand Your Future. \u201cThe metaphor refers to the current trend of retail hyper-segmentation,\u201d said Carlos Correa, APAS director-general, speaking at the event.<\/p>\n<p>The show\u2019s financial operations are expected to follow the Brazilian market recovery. \u201cThe supermarket [industry] accounts for 7% of the state GDP. We\u2019re an industry with great coverage, as every neighborhood in any city features at least one supermarket,\u201d Lopes pointed out. The executive also highlighted the demands of the sector, including tax reduction on <strong>basic food<\/strong> products.<\/p>\n<figure id=\"attachment_329474\" aria-describedby=\"caption-attachment-329474\" style=\"width: 328px\" class=\"wp-caption alignright\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/edit-WhatsApp-Image-2023-05-15-at-17.02.18.jpeg\"><img decoding=\"async\" class=\"wp-image-329476\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/edit-WhatsApp-Image-2023-05-15-at-17.02.18-600x338.jpeg\" alt=\"\" width=\"328\" height=\"185\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/edit-WhatsApp-Image-2023-05-15-at-17.02.18-600x338.jpeg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/edit-WhatsApp-Image-2023-05-15-at-17.02.18-1024x576.jpeg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/edit-WhatsApp-Image-2023-05-15-at-17.02.18-150x84.jpeg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/edit-WhatsApp-Image-2023-05-15-at-17.02.18-768x432.jpeg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/edit-WhatsApp-Image-2023-05-15-at-17.02.18-1536x864.jpeg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2023\/05\/edit-WhatsApp-Image-2023-05-15-at-17.02.18.jpeg 1600w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><\/a><figcaption id=\"caption-attachment-329474\" class=\"wp-caption-text\"><em>Discussions on the Brazilian market recovery<\/em><\/figcaption><\/figure>\n<p>The governor, on the other hand, talked about the industry\u2019s job creation. \u201cThe sector has changed a lot. The advent of new platforms, digitization, obviously the sector has rapidly adapted to that. There has been a change in the work profile, and we\u2019ll have to be able to train people to meet this demand [in vocational education],\u201d said Freitas.<\/p>\n<p>The opening ceremony was attended by officials and executives of the <strong>Arab Brazilian Chamber of Commerce<\/strong> (ABCC), including president Osmar Chohfi, secretary-general &amp; CEO Tamer Mansour, Institutional Relations director Fernanda Baltazar, director William Atui, and former president Rubens Hannun, who\u2019s also the Tunisian honorary consul. The ABCC has stands across three pavilions of the show, where firms from different Arab nations are exhibiting.<\/p>\n<p>Arab diplomats also attended the kickoff of the APAS Show, including Iraq charg\u00e9 d\u2019affairs Firas Hassan Hashim Al-Hammadany, Jordan\u2019s ambassador Maen Masadeh, Bahrain\u2019s ambassador Bader Abbas Alhelaibi, Tunisia Embassy counselor Hassen Sadani, and Lebanon\u2019s consul general to S\u00e3o Paulo, Rudy\u00a0El\u00a0Azzi. Tunisia Export director Mohamed Ikbal Khaldi attended, too, together with other representatives of Arab countries.<\/p>\n<p><em>Read more on the Arab participation in APAS on <a href=\"https:\/\/anba.com.br\/en\/latest-news\/\">ANBA<\/a>.<\/em><\/p>\n<p><strong>Translated by Guilherme Miranda <\/strong><\/p>\n<p aria-level=\"1\">\n<div class=\"credits-overlay\" data-target=\".wp-image-329479\">Thais Sousa\/ANBA<\/div>\n<div class=\"credits-overlay\" data-target=\".wp-image-329486\">Fernando Nascimento\/S\u00e3o Paulo state government<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The supermarket trade show featured authorities like the governor of the state of S\u00e3o Paulo and its capital city mayor. Business expectation is around USD 3 billion. The Arab Brazilian Chamber has stands across three pavilions.<\/p>\n","protected":false},"author":2324,"featured_media":329479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[10539,27316,41439,41721,6215,3424,11178,17011,41861,2567,34416,10273,4729,28308,8458],"class_list":{"0":"post-329502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-business-en","9":"tag-apas-en","10":"tag-apas-show-2023-en","11":"tag-apas-show-2023-en-2","12":"tag-beverage","13":"tag-exhibition","14":"tag-exposicao-en","15":"tag-foods","16":"tag-hyper-segmentation","17":"tag-market","18":"tag-mercado-en","19":"tag-retail-en","20":"tag-supermarket","21":"tag-supermercado-en","22":"tag-trade-show"},"wps_subtitle":"The supermarket trade show featured authorities like the governor of the state of S\u00e3o Paulo and its capital city mayor. Business expectation is around USD 3 billion. The Arab Brazilian Chamber has stands across three pavilions.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=329502"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/329479"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=329502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=329502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=329502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}