{"id":329509,"date":"2023-05-16T09:32:57","date_gmt":"2023-05-16T12:32:57","guid":{"rendered":"https:\/\/anba.com.br\/?p=329509"},"modified":"2023-06-01T11:28:37","modified_gmt":"2023-06-01T14:28:37","slug":"saudi-soft-drink-brand-wants-to-sell-to-brazilians","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/saudi-soft-drink-brand-wants-to-sell-to-brazilians\/","title":{"rendered":"Saudi soft drink brand wants to sell to Brazilians"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Kinza<\/strong> is a beverage brand from Saudi Arabia that has a portfolio of soft drinks<\/strong> in flavors such as citrus, cola, orange, and the most recent guarana. The latter is a new release of the brand that is participating for the first time in APAS Show, the largest food and beverage fair in the Americas. The show takes place in the city of S\u00e3o Paulo, and the firm is exhibiting in a stand organized by the Arab Brazilian Chamber of Commerce<\/strong> (ABCC).<\/p>\n

The line was created around a year and a half ago and belongs to family business Al Jameel<\/strong>. The firm has a 50-year-long tradition in the Gulf state. This is the first time they decide to break into the Brazilian market.<\/p>\n

\"\"<\/a>
Saudi Arabia\u2019s Muhannad Akrin (L) and Brazil\u2019s Alessandro Andrade<\/em><\/figcaption><\/figure>\n

\u201cWe are a leading B2B and B2C company in the MENA region in sectors like peppers, coffee, cardamon. We\u2019re across all of Saudi Arabia, as well as in countries like Egypt, Turkey, Kuwait, Oman, Bahrain. And we noticed this potential when we started making relevant deals with Brazil in coffee and black pepper,\u201d said Muhannad Akrin, the Saudi company\u2019s Marketing manager who\u2019s in Brazil to accompany the launch of the brand in the show.<\/p>\n

One of its suppliers of coffee and other Brazilian ingredients is trade Alessandro Andrade, of Neom Trade<\/strong>. From this connection, the Saudis invited the firm to represent Kinza on Brazilian soil. With his partner Evandro Finotti, he\u2019ll now prospect supermarkets, restaurants and emporiums to introduce the brand to local consumption.<\/p>\n

\u201cWe want distributors so that we can then establish a headquarters and really started to break in. As the largest Arab community is in S\u00e3o Paulo and the second largest is in Paran\u00e1, we\u2019ll start on these two [states],\u201d Andrade said on the product, which will retain its Arab writings.<\/p>\n

\"\"<\/a>
Kinza has different flavors<\/em><\/figcaption><\/figure>\n

One of the strong suits of the product, Akrin believes, is the fact it’s a beverage line with an energy drink potential but with all-natural ingredients. \u201cWe don\u2019t have taurine, which usually goes into energy drinks and may have undesirable effects for pregnant women, children, and health in general. We use natural items like guarana extract, vitamins, and natural flavors. They won\u2019t give that dramatic energy boost followed by a sudden crash. These products provide natural energy that stays in the body in a more dynamic way,\u201d said Akrin.<\/p>\n

\u201cThe Brazilian market has now a huge potential, and we\u2019re interested in breaking into it,\u201d he emphasized.<\/p>\n

Read more on the Arab participation in APAS on ANBA<\/a>.<\/em><\/p>\n

Translated by Guilherme Miranda <\/strong><\/p>\n

Greg Camacho\/Graux<\/div>\n","protected":false},"excerpt":{"rendered":"

Cola, citrus, orange and even guaran\u00e1 drinks are part of the line created by Kinza. The brand is exhibiting for the first time in Brazil during APAS Show and wants to snatch up a share of the Brazilian market.<\/p>\n","protected":false},"author":2324,"featured_media":329491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[26662,14762,27306,2561,14847,39050,17011,39805,41869,41867,41868,4729,28308],"class_list":{"0":"post-329509","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-alimentos-en-2","9":"tag-alimentos-en","10":"tag-apas-show-en","11":"tag-beverages","12":"tag-citrus","13":"tag-energy-drink","14":"tag-foods","15":"tag-guarana-en","16":"tag-kinza-en","17":"tag-saudi-brand","18":"tag-soft-drink","19":"tag-supermarket","20":"tag-supermercado-en"},"wps_subtitle":"Cola, citrus, orange and even guaran\u00e1 drinks are part of the line created by Kinza. The brand is exhibiting for the first time in Brazil during APAS Show and wants to snatch up a share of the Brazilian market.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=329509"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/329491"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=329509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=329509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=329509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}