{"id":329733,"date":"2023-05-17T17:52:49","date_gmt":"2023-05-17T20:52:49","guid":{"rendered":"https:\/\/anba.com.br\/?p=329733"},"modified":"2023-05-17T17:54:37","modified_gmt":"2023-05-17T20:54:37","slug":"iraqi-snack-brand-aims-at-brazilian-market","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/iraqi-snack-brand-aims-at-brazilian-market\/","title":{"rendered":"Iraqi snack brand aims at Brazilian market"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Mazarieuna<\/a> snack brand, traditional from the Levant region, is one of the flagships of Great Food<\/strong>. The company is exhibiting for the first time at the APAS Show, the biggest food and beverages event in Latin America, which is taking place this week in the capital of S\u00e3o Paulo.<\/p>\n

The premium appetizer is shaped like a small loaf of bread. The delicacy is a household name to Syrian families, where its history began. \u201cEach of these [snacks] is handmade. It\u2019s a century-old family business,\u201d said the company\u2019s founder & CEO, Abdulhad Al Maaliki<\/strong>.<\/p>\n

\"\"
Great Food is exhibiting for the first time in Brazil<\/em><\/figcaption><\/figure>\n

The company was established on Syrian soil but is now based in Iraq, in the city of Erbil, about 350 kilometers away from the capital, Baghdad. And from there, it exports different items to the Middle East and Noth Africa (MENA) region, such as Tunisia, Saudi Arabia, Kuwait, and Qatar, reaching European countries like Germany and the Netherlands.<\/p>\n

All company snacks are baked. \u201cIt is very natural and healthy. Our focus is on upper-class consumers since it is a premium product,\u201d emphasized Maaliki.<\/p>\n

Another brand the Iraqi company brought to the exhibition is Eveny. Despite having the shape of noodles, the snacks are made from potatoes and not fried in the process. Family-sized, the line\u2019s design has a youthful feel. \u201cThese snacks are made for sharing, and we picture families as consumers on the packaging,\u201d said the CEO. The company also produces other items, such as noodles.<\/p>\n

First, the market, then the plant<\/strong><\/p>\n

Maaliki identified potential in the local market on his first visit to Brazil. \u201cWhen I came for the first time, on a leisure trip, I saw no products like that on the market. So, I realized there was a great opportunity and decided to open a plant. Before that, I wanted to enter the Brazilian market with the products and then be able to establish a factory here,\u201d he detailed to ANBA.<\/p>\n

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The company focuses on healthy snacks<\/figcaption><\/figure>\n

Back in the South American country, this time to exhibit at the show, the businessman will extend his visit for at least a month. \u201cI am planning to visit supermarkets every day. In the ones I went to and showed the products, people saw the quality and the design and regarded them as very interesting. To build a plant, a lot of studies are needed. So I\u2019ll be here for a month to better understand what I can do,\u201d concluded the CEO, who intends to go beyond S\u00e3o Paulo and visit potential partners in Rio de Janeiro and Curitiba.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

Thais Sousa\/ANBA<\/div>\n
Thais Sousa\/ANBA<\/div>\n
Thais Sousa\/ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

Traditional brand Mazarieuna, established in Syria and now produced in Erbil, is exhibiting in Brazil for the first time. It wants to enter the local market and open a plant in the country.<\/p>\n","protected":false},"author":2324,"featured_media":329693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91,114],"tags":[26662,27306,41946,41949,10132,591,27310,41947,41948,14869,4588,4729,28308,9611,41950],"class_list":{"0":"post-329733","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"category-news","9":"tag-alimentos-en-2","10":"tag-apas-show-en","11":"tag-aperitivo-en","12":"tag-appetizer","13":"tag-food-en","14":"tag-iraq","15":"tag-iraque-en","16":"tag-levante-en","17":"tag-salgadinhos-en","18":"tag-siria-en-2","19":"tag-snacks","20":"tag-supermarket","21":"tag-supermercado-en","22":"tag-syria-en","23":"tag-uprising"},"wps_subtitle":"Traditional brand Mazarieuna, established in Syria and now produced in Erbil, is exhibiting in Brazil for the first time. It wants to enter the local market and open a plant in the country.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=329733"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/329693"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=329733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=329733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=329733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}