{"id":329872,"date":"2023-05-19T10:58:51","date_gmt":"2023-05-19T13:58:51","guid":{"rendered":"https:\/\/anba.com.br\/?p=329872"},"modified":"2023-05-23T11:32:18","modified_gmt":"2023-05-23T14:32:18","slug":"saudi-lebanese-brands-bet-on-tastings-in-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/saudi-lebanese-brands-bet-on-tastings-in-brazil\/","title":{"rendered":"Saudi, Lebanese brands bet on tastings in Brazil"},"content":{"rendered":"

S\u00e3o Paulo \u2013 As the dates market in Brazil has boomed in recent years, a firm from Saudi Arabia wants to bring here more diverse flavors. Jomara<\/strong> has come for the first time to the APAS Show, a supermarket fair that took place earlier this week in S\u00e3o Paulo. The brand, one of the Gulf\u2019s biggest, brought six different types of dates to the trade show.<\/p>\n

\"\"<\/a>
Jomara brough various date-based products<\/em><\/figcaption><\/figure>\n

\u201cWe have farms in Saudi Arabia and grow organic dates. We noticed there\u2019s room here to show that this fruit has different flavors. So we brought six different varieties for people to taste,\u201d Mario Moreira, Jorama\u2019s director, told ANBA.<\/p>\n

The brand sells both the raw foodstuff and industrialized options like syrups and candy boxes featuring dates and other fruits.<\/p>\n

\"\"<\/a>
The founder of Taybe started by importing products and now has his own brand<\/figcaption><\/figure>\n

Taybe<\/strong>, a company that imports and sells foodstuffs from Lebanon and Turkey, is investing in a specialty tasting department. \u201cWe want to be able to hold tastings in all our points of sale. After all, the purpose is not only putting our product there but getting the consumer to experiment it, thus boosting our partners,\u201d said Joseph Abou Sleiman<\/strong>, CEO of the firm.<\/p>\n

A Lebanese that has been living in Brazil for years, he said he was surprised with the connections made during the show. Taybe also has a virtual store and works in partnership with chefs and influencers to promote Lebanese and Turkish products. The businessman revealed that he expects to launch another ten items in the next half of the year.<\/p>\n

Taybe aims to put its products in Arab restaurants and emporiums but not only. \u201cWe want to be across all Brazilians supermarkets and venues. We believe these products are already to the liking of Brazilians. And we want to keep bringing new stuff, such as ready-to-eat products,\u201d he argued.<\/p>\n

Translated by Guilherme Miranda <\/strong><\/p>\n

Thais Sousa\/ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

Jomara brought six different date varieties to the APAS Show. Taybe said it launched a department for holding tastings in points of sale across the country.<\/p>\n","protected":false},"author":2324,"featured_media":329855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[9586,39041,27306,11910,41561,1771,30691,11179,6884,8481,10647,9595,17943,8458],"class_list":{"0":"post-329872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-lebanon-en","9":"tag-alimentos-e-bebidas-en","10":"tag-apas-show-en","11":"tag-arabia-saudita-en","12":"tag-comida-libanesa-en","13":"tag-dates","14":"tag-feira-en-2","15":"tag-feira-en","16":"tag-food-and-beverage","17":"tag-lebanese-food","18":"tag-libano-ar","19":"tag-saudi-arabia-en","20":"tag-tamaras-ar","21":"tag-trade-show"},"wps_subtitle":"Jomara brought six different date varieties to the APAS Show. Taybe said it launched a department for holding tastings in points of sale across the country.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=329872"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/329872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/329855"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=329872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=329872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=329872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}