{"id":330402,"date":"2023-05-29T16:28:14","date_gmt":"2023-05-29T19:28:14","guid":{"rendered":"https:\/\/anba.com.br\/?p=330402"},"modified":"2023-05-31T12:15:42","modified_gmt":"2023-05-31T15:15:42","slug":"cosmetics-from-brazil-take-argan-oil-back-to-arab-countries","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/cosmetics-from-brazil-take-argan-oil-back-to-arab-countries\/","title":{"rendered":"Cosmetics from Brazil take argan oil back to Arab countries"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Lines focused on hair hydration are some of the highlights of Brazilian exports to Arab nations. But one of the most popular items inside made-in-Brazil packages comes, oddly enough, from one of these countries. The argan oil<\/strong> is extracted from a tree that grows in Morocco.<\/p>\n

Brazilian company Inoar<\/strong><\/a> Cosm\u00e9ticos <\/strong>is an example of a brand whose leading exports to the Middle East and North Africa (MENA) region feature argan oil. \u201cArgan oil is very popular across the world, but it\u2019s best particularly in the Arab countries it\u2019s best known. They recognize its quality, its performance, its fragrance, and its raw material. Therefore, the argan line is really popular there,\u201d said Hor\u00e1rio Lira, Foreign Trade director at Inoar Cosm\u00e9ticos.<\/p>\n

\"\"<\/a>
Inoar has a whole line based on argan oil<\/figcaption><\/figure>\n

The firm even wants to boost its exports to the region. \u201cThe [Arab] bloc is crucial for Inoar. We are constantly seeking to expand. We have a very relevant foothold in some countries and we\u2019re investing in increasing it, for instance, in Morocco<\/strong>,\u201d Lira pointed out.<\/p>\n

Other products that the firm invests in focused on Arab countries are options regarding hair care like Thermoliss and DayMoist. \u201cThese are products that are widely accepted across all countries. And in the Arab world they\u2019re very popular both among professionals, who use the salon line, and consumers, who use the daily care line,\u201d he said on the premium<\/strong> lines.<\/p>\n

\"\"<\/a>
Besides selling the oil itself, Agilise also uses it as an ingredient in other products.<\/em><\/figcaption><\/figure>\n

Another firm that exports argan oil cosmetics is Agilise<\/a>. The argan-based products are sold to various nations, including Arab countries like Iraq, the United Arab Emirates, Libya, Morocco, and Saudi Arabia. \u201cNot to mention that some of these products are hugely popular in our store in Dubai,\u201d said Caio Lopes, the head of exports at the company.<\/p>\n

The Brazilian company has the ingredient in products of different lines like the A\u00e7a\u00ed Nourishing Mask, the Pro-Age Regenerative Mask, K1 Straightener P\u00e9rola, Leave In, and the Home Care K1 P\u00e9rola line (shampoo and conditioner).<\/p>\n

Despite the good results of these products, the executive sees an opening in the Arab market for other ingredients, too. \u201cWe\u2019ve seen a higher demand. Now, I believe due to the ease of dinging information, we\u2019ve seen demand for various oils, extracts. Beyond argan, there\u2019s also ojon, macadamia, and guava, for instance,\u201d said Lopes.<\/p>\n

The raw material is also present in products by other Brazilian firms like Korban Professional and O Botic\u00e1rio.<\/p>\n

Back to Morocco<\/strong><\/p>\n

The country where the argan oil came from is a top destination for hair products from Brazil. Year to date through April, Morocco was the fourth leading Arab buyer of this Brazilian industry.<\/p>\n

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The tree the Moroccans, especially women in cooperatives, extract the argan oil from<\/em><\/figcaption><\/figure>\n

Lira believes its importance is derived primarily from the country\u2019s relevance in North Africa<\/strong>. The nation was previously responsible for a larger share of exports from Inoar. Now the brand wants to get back these results to manage to make room in neighboring markets like Algeria<\/strong> and Tunisia<\/strong>. \u201cThese are countries that really interest us and have received many of our products through indirect channels like people who live in Europe who discovered and like our brand and sent it back to their countries of origin,\u201d said the director of Inoar.<\/p>\n

The goal is now to reproduce in North Africa actions like the ones that were developed in nations like Iraq. \u201cOur importer there holds training sessions with very beautiful presentations in prestigious hotels, and the brand is considered upscale,\u201d he explained.<\/p>\n

Expansion<\/strong><\/p>\n

Despite the work that has been developed in the region, Lira sees a huge room to grow. His plans include giants like Saudi Arabia<\/strong>, where Inoar still doesn\u2019t export to. \u201cIt\u2019s been on our radar. We\u2019ve had some consultation in Gulf<\/strong> states,\u201d he said.<\/p>\n

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Other lines by Inoar are also demanded by Arab countries<\/figcaption><\/figure>\n

Another market that\u2019s in the opening process is Egypt<\/strong>, where there were orders for the firm\u2019s cosmetics. \u201cThe product is widely accepted in that region. It\u2019s only a matter of time to get it to where it hasn\u2019t come yet,\u201d said Lira.<\/p>\n

Now Inoar exports to over 40 countries and has a portfolio of 300 products. To make the consumer know the brand, executives reveal they focus mainly on the relationship with its representatives. \u201cThe most important thing is having a good partner. We carry out a careful analysis, as we bet that our partner will advance the product in the local market. And for us this is very important because the more we sell the product overseas, more people will sell it here, too,\u201d said Mauro Sato, Foreign Trade analyst at Inoar.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

\u00a9Spani Arnaud\/Hemis.Fr\/ AFP<\/div>\n
Supplied\/Inoar Cosm\u00e9ticos<\/div>\n
Supplied\/Inoar Cosm\u00e9ticos<\/div>\n","protected":false},"excerpt":{"rendered":"

Brazil\u2019s Inoar wants to expand its market share in Morocco and break into Saudi Arabia. The brand has a whole line made from argan oil, a product that\u2019s well-known to Arabs.<\/p>\n","protected":false},"author":2324,"featured_media":330391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[24724,42303,42301,9543,9534,30226,33010,16110,13204,2188,4641,2962,42300,42304,9552,9558,42302],"class_list":{"0":"post-330402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-agilise-en","9":"tag-argan-en","10":"tag-argan-oil","11":"tag-brasil-en","12":"tag-brazil-en","13":"tag-brazilian-cosmetics","14":"tag-cosmeticos-en-2","15":"tag-cosmeticos-en","16":"tag-cosmetics-en","17":"tag-export","18":"tag-exportacao-en","19":"tag-hair","20":"tag-hydration","21":"tag-inoar-cosmeticos-en","22":"tag-marrocos-en","23":"tag-morocco-en","24":"tag-shampoo"},"wps_subtitle":"Brazil\u2019s Inoar wants to expand its market share in Morocco and break into Saudi Arabia. The brand has a whole line made from argan oil, a product that\u2019s well-known to Arabs.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/330402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=330402"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/330402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/330391"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=330402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=330402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=330402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}