{"id":331275,"date":"2023-06-15T15:52:17","date_gmt":"2023-06-15T18:52:17","guid":{"rendered":"https:\/\/anba.com.br\/?p=331275"},"modified":"2023-06-20T15:46:18","modified_gmt":"2023-06-20T18:46:18","slug":"date-crown-launches-new-products-plans-to-grow-in-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/date-crown-launches-new-products-plans-to-grow-in-brazil\/","title":{"rendered":"Date Crown launches new products, plans to grow in Brazil"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The family of date<\/strong>-based products by Date Crown<\/strong>, a brand belonging to the United Arab Emirates-based Al Foah<\/strong>, is growing. Al Foah is a subsidiary of Arab food group Agthia. This week the company is launching three new products at Naturaltech<\/strong>, a trade show that specializes in healthy and natural products. But the growth is expected to go further, said Agthia Group Snacking & Government Relations president Mubarak Al Mansoori (pictured above<\/em>).<\/p>\n

For the first time in Brazil, Mansoori is optimistic about the local market. \u201cBrazil is a strategic market for us from a growth perspective. We started in the market five years ago, and we\u2019ve seen potential and demand for Agthia Group<\/strong>\u2019s products since. So this is our thinking now. Our participation in the exhibition is very important for getting in touch with customers and also to get feedback from them,\u201d Mansoori told ANBA.<\/p>\n

\"\"<\/a>
Brand has launched new products<\/em><\/figcaption><\/figure>\n

The size of the Brazilian market is one of the reasons for this investment in exports. The group operates in more than 45 countries around the world. On Brazilian soil, the president points out that the good growth has been tied to a shift in demand. \u201cWe\u2019ve felt a shift in the consumers towards sustainability, towards a different thinking. We got great insights from the Brazilian market. And on top of that, we\u2019ve felt that Brazil is a hub to grow across the Americas. And we feel that we can do a lot more from now on,\u201d he said.<\/p>\n

The president talked about the possibility of using Brazil as an example for understanding the trends in Latin America and exporting to neighboring countries. \u201cSo this is where we are thinking as a strategic location for a future hub,\u201d he said.<\/p>\n

The group works on different fronts and products and believes Date Crown is just the beginning of the work it wants to develop in Brazil. \u201cSo we started with a date business, and we saw it as an opportunity. Then we\u2019re thinking about how we can push beyond Date Crown. Dates are doing very well, and we\u2019re focusing on them now, as they\u2019re available in a number of the main retails, such as Sam\u2019s Club and Carrefour. But we feel that there is a demand going forward,\u201d the executive announced.<\/p>\n

More dates in Brazil<\/strong><\/p>\n

The brand is launching the Chocodates, which are small packages of dates covered in dark or milk chocolate; smaller packages to serve as snacks; and a new variety of dates, the Ajwa.<\/p>\n

\"\"<\/a>
The businesswoman represents the brand in Brazil<\/figcaption><\/figure>\n

The official representative of Date Crown in Brazil, Julia de Biase, is accompanying the delegation from the UAE, which features other executives of the group like commercial director Bassel Oueini and CEO Rafael Gon\u00e7alves, who\u2019s Brazilian.<\/p>\n

\u201cI\u2019m excited because it\u2019s a major achievement that they see the potential of my country. Showing that Brazil has a huge potential for anyone who wants to come and do some serious work, and drawing their attention to Brazil was a tremendously hard work. I started by bringing just a container of dates, and last year a brought in 11 containers of dates. For me, this is more than I could have expected,\u201d said the businesswoman.<\/p>\n

Biase celebrates how the brand\u2019s dates have break into the country, just like other products by the brand via partnerships with Brazilian brands like Ofner<\/a>. \u201cMany companies use our ingredients for their finished products. So this is a great growth for me,\u201d she said.<\/p>\n

She believes, however, that her journey as the representative of Date Crown is just beginning. \u201cNow we\u2019re catching their attention. And that\u2019s the global trend, for us to take better care of both our body and our health. I\u2019ve always believed that dates could really become a success story from the Arab world to Brazil,\u201d she finished.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Thais Sousa\/ANBA<\/div>\n
Thais Sousa\/ANBA<\/div>\n
Supplied\/Date Crown<\/div>\n","protected":false},"excerpt":{"rendered":"

The launch is taking place at Naturaltech, a trade show that specializes in healthy and natural products. The UAE-based company\u2019s president has come to Brazil for the first time and participates in the show.<\/p>\n","protected":false},"author":2324,"featured_media":331259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[42838,38073,14454,30468,31553,26609,1771,10860,11179,10132,42836,32274,42839,42837,17943,8458,9579],"class_list":{"0":"post-331275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-ajwa-en","9":"tag-alimentacao-saudavel-en","10":"tag-chocodate-en","11":"tag-comida-en","12":"tag-comida-en-2","13":"tag-date-crown-en","14":"tag-dates","15":"tag-emirados-en","16":"tag-feira-en","17":"tag-food-en","18":"tag-healthy-diet","19":"tag-naturaltech-en","20":"tag-snack-en","21":"tag-snacking","22":"tag-tamaras-ar","23":"tag-trade-show","24":"tag-uae-en"},"wps_subtitle":"The launch is taking place at Naturaltech, a trade show that specializes in healthy and natural products. The UAE-based company\u2019s president has come to Brazil for the first time and participates in the show.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/331275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=331275"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/331275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/331259"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=331275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=331275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=331275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}