{"id":332002,"date":"2023-06-30T07:00:35","date_gmt":"2023-06-30T10:00:35","guid":{"rendered":"https:\/\/anba.com.br\/?p=332002"},"modified":"2023-07-02T08:14:08","modified_gmt":"2023-07-02T11:14:08","slug":"acai-from-amazonian-riverside-communities-gains-arab-market","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/acai-from-amazonian-riverside-communities-gains-arab-market\/","title":{"rendered":"A\u00e7a\u00ed from Amazonian riverside communities gains Arab market"},"content":{"rendered":"

S\u00e3o Paulo \u2013 In 2017, Xingu Fruit<\/strong>, a company based in the Amazonian city of Castanhal, Par\u00e1, started buying a\u00e7a\u00ed from cooperatives and riverside associations and processing the fruit into products to sell in Brazil and abroad. The first export took place within the first year after the foundation and went to the United States. Now selling to almost all Brazilian states, the brand<\/a> exports several products to 16 nations, including the United Arab Emirates, Australia, France, Germany, Spain, Belgium, Ecuador, and Chile.<\/p>\n

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Xingu\u2019s a\u00e7a\u00ed: Serving Brazil and the world<\/em><\/figcaption><\/figure>\n

Xingu is also negotiating to supply the markets of Qatar and Saudi Arabia. \u201cIt really is a growing market. The Arabs are looking for the product because it is healthy, gluten-free, and vegan. Although it is a little more expensive, that is not an issue because the public can buy it,\u201d said Suany Gomes, export manager at Xingu Fruit.<\/p>\n

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The product from riverside communities is processed by Xingu<\/em><\/figcaption><\/figure>\n

In the UAE, the Brazilians who live in the country spread the word about Xingu Fruit\u2019s a\u00e7a\u00ed to new consumers. Among the buyers is Marcio Saboya, founder and CEO of The A\u00e7a\u00ed Spot, a franchise specializing in the Amazonian berry. \u201cIt has been a good partnership with Xingu. They manage to sell in large quantities, and the brand representatives respond quickly to any arising issues,\u201d explained Saboya.<\/p>\n

A\u00e7a\u00ed exported to the UAE increased from 19 tonnes in 2020 to around 100 tonnes in 2022. Projections for 2023 are to increase sales to the Arab country by 50% compared to last year.<\/p>\n

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Suany Gomes: Growing sales<\/em><\/figcaption><\/figure>\n

In addition to the company\u2019s flagship, which is a\u00e7a\u00ed pulp frozen in cubes, pulps of other frozen fruits are also sold, such as acerola, cupua\u00e7u, pitaya, passion fruit, guava, and soursop; and sorbet, a cream without added milk made with a\u00e7a\u00ed mixed with banana, guarana, or strawberry. The sorbet is sold to retailers in two types of packaging; 220-gram and 420-gram. Xingu also exports organic a\u00e7a\u00ed with guarana and its food service line, the latter offered in two formats: 180-kilogram drums and 18-kilogram buckets.<\/p>\n

From August to December, riverside families harvest a\u00e7a\u00ed. They also care for and clean the planting area to keep the space ready for crops.<\/p>\n

The Brazilian resells Xingu Fruit\u2019s products<\/strong><\/p>\n

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Saboya: A\u00e7a\u00ed entrepreneur<\/em><\/figcaption><\/figure>\n

Living in Dubai since 2008, Marcio Saboya created his own business to sell a\u00e7a\u00ed in the city in 2015. Before becoming a businessman, the Brazilian worked as a flight attendant for Emirates Airlines. The initial investment was USD 250,000.<\/p>\n

Currently, he buys Xingu Fruit\u2019s products and sells them in eight stores in Dubai and two in Hungary. The businessman also distributes the products to 200 clients in Kuwait, Bahrain, Iraq, and Hungary. There are plans to reach Egypt, India, and Mauritius soon.<\/p>\n

\u201cBefore the pandemic, we already had a plan to start distributing, in addition to being a franchisor. In January 2021, we started distributing the products, and today we have an operation with 11 employees,\u201d said Saboya.<\/p>\n

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One of The A\u00e7a\u00ed Spot\u2019s points of sale in Dubai<\/em><\/figcaption><\/figure>\n

\u201cA\u00e7a\u00ed is still not as well known there as it is in Brazil, but I believe it is a business with a great prospect in the Arab market. It is common to see two or three brands of a\u00e7a\u00ed in the supermarkets, indicating growth for us and our competitors.\u201d<\/p>\n

As they are nations with a less rigorous winter, products from Brazil are sold throughout the whole year in Arab countries. In Dubai, consumers come from different nationalities, and 65% of the public comprises women between 23 and 45 years old. They come from the upper classes and have a profile who like to eat healthily and practice physical activities.<\/p>\n

The average spending at the store ranges between USD 8 and USD 20. \u201cLast year, we bought 120 tonnes of a\u00e7a\u00ed-based products from Xingu\u2019s sorbet and food service lines. This year we want to reach 200 tonnes.\u201d<\/p>\n

Special report by Rebecca Vettore for ANBA.<\/strong><\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

Press release\/Xingu Fruit<\/div>\n
Press release\/Xingu Fruit<\/div>\n
Press release\/Xingu Fruit<\/div>\n
Press release\/Xingu Fruit<\/div>\n
Press release\/The Acai Spot<\/div>\n
Press release\/The Acai Spot<\/div>\n","protected":false},"excerpt":{"rendered":"

The Xingu Fruit brand buys a\u00e7a\u00ed from cooperatives and associations in Par\u00e1, exports to the United Arab Emirates and is in talks with Saudi Arabia and Qatar.<\/p>\n","protected":false},"author":2342,"featured_media":331960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[9978,28238,43395,43391,43384,43393,43394,9621,26555,23864,10860,9687,2188,43396,43392,4641,43385,27290,13953,43386,43387,43388,9579,43389,28275,43390],"class_list":{"0":"post-332002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-acai-en","9":"tag-acai-en-2","10":"tag-acai-emirates","11":"tag-acai-export","12":"tag-acai-exportacao-en","13":"tag-acai-pulp","14":"tag-acai-uae","15":"tag-dubai-en","16":"tag-dubai-en-2","17":"tag-emirados-en-2","18":"tag-emirados-en","19":"tag-emirates-en-2","20":"tag-export","21":"tag-export-para","22":"tag-export-to-para","23":"tag-exportacao-en","24":"tag-exportacao-para-en","25":"tag-fruit-export","26":"tag-fruit-pulp","27":"tag-frutas-exportacao-en","28":"tag-polpa-de-acai-en","29":"tag-polpa-de-frutas-en","30":"tag-uae-en","31":"tag-xingu-acai-en","32":"tag-xingu-fruit-en","33":"tag-xingu-fruit-acai-en"},"wps_subtitle":"The Xingu Fruit brand buys a\u00e7a\u00ed from cooperatives and associations in Par\u00e1, exports to the United Arab Emirates and is in talks with Saudi Arabia and Qatar.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/332002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=332002"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/332002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/331960"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=332002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=332002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=332002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}