S\u00e3o Paulo \u2013 The Brazilian Association of Mate Herb Exporters (Abimate) is going to promote mate tea in the Arab market for the first time. The association\u2019s initial action will be to participate in Gulfood, a trade fair for the food industry to be held in Dubai from February 21st to 24th. \u201cWe want to make the Arab market into Brazil\u2019s second largest target market,\u201d said the manager of the Integrated Sectorial Mate Herb Project, Heroldo Secco Junior.<\/p>\n
Brazil does not export mate herb to the Arabs yet, but the Brazilian product is already shipped to approximately 30 countries. Last year, sales totalled US$ 42.7 million, the equivalent of 31,000 tonnes. Countries in South America, Europe and the United States were the main targets.<\/p>\n
According to Secco, the opening of the Arab market may represent an additional US$ 4 million each year for Brazilian exporters. \u201cThe market has huge potential,\u201d said the manager. The Abimate\u2019s stand at Gulfood is going to offer visitors several mate tea products, such as green, roasted, mint-, chocolate- and jasmine-flavoured, and even soda made from mate tea.<\/p>\n
The Integrated Sectorial Mate Herb Project represents 15 exporting companies affiliated with the Abimate, which has been taking part in foreign fairs since last year. Presently, Brazil is the world\u2019s leading mate herb exporter, and has the capacity and potential to grow even further in the foreign market. The Sectorial Project is promoted by the Abimate in partnership with the Brazilian Export and Investment Promotion Agency (Apex).<\/p>\n
According to Secco, aside from the Emirates, countries such as Syria and Egypt show strong potential for the Brazilian mate herb. Syria, for instance, is a traditional importer of Argentine mate herb, and purchases roughly the equivalent of US$ 20 million per year.<\/p>\n
In order to attract and promote the mate herb, the Abimate has sent invitations out to several importers and is going to place advertisements in international magazines. Also in the first half of the year, the association will participate in trade fairs in Germany and in the United States.<\/p>\n
Brazil at Gulfood <\/b> <\/p>\n
The Brazilian Ministry of Agriculture and the Arab Brazilian Chamber of Commerce<\/b> are going to take 12 companies to exhibit at the Brazilian pavilion in the Dubai-based fair. Other participants from Brazil will have their own stands, including organizations in the meats and fruit industries, and other food companies.<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Brazilian mate herb will be introduced to the Arab market at the Dubai-based food industry fair in February. Green mate, roasted mate and several flavours will be available for tasting at the event.<\/p>\n","protected":false},"author":2307,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":{"0":"post-33602","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-opportunities"},"wps_subtitle":"Brazilian mate herb will be introduced to the Arab market at the Dubai-based food industry fair in February. Green mate, roasted mate and several flavours will be available for tasting at the event.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/33602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2307"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=33602"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/33602\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=33602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=33602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=33602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}