S\u00e3o Paulo \u2013 The decorative items made by artist M\u00e1rcio Ferreira are already exported to Germany, Portugal, Spain, Italy and the United States, but he wants to increase activities abroad. Foreign sales are normally through the M\u00e3os de Minas project, in which the artist has been participating since 2005. <\/p>\n
M\u00e1rcio has been working with handicraft for over 40 years. He started as a goldsmith, making items in silver and Brazilian stones. He made the jewels at his workshop, installed in Nova Lima, a city close to Belo Horizonte. On weekends he would take everything to sell at Rep\u00fablica Square, in the centre S\u00e3o Paulo. "There I made contact with people from all over Brazil,\u201d he said.<\/p>\n
In the late 1990s, the artist took a course in artistic carpentry and started producing wine holders and iron candlesticks, decorated in Brazilian stone like crystal, green quarts, citrine and agate. "In the beginning it was just a hobby, but an artist from the United States liked the items, took some to the United States and we started a partnership that lasted seven years,\u201d explained Ferreira.<\/p>\n
After that, the artist turned his attention to the domestic market for some time and returned to exports after entering the association. "Now I work in partnership with an artisan from Ouro Preto who produces articles in soapstone,\u201d he said.<\/p>\n
Nowadays, Ferreira is still producing candlesticks and reproductions of ants, butterflies, scorpions, dragonflies, spiders, armadillos and other animals, all in iron. The ant, however, is the company cash cow. "We make ants from 10 centimetres to one and a half metre in length,\u201d he said. The products are used to decorate walls and gardens. <\/p>\n
The artist usually participates in the Belo Horizonte Handicraft Fair and the Paralela Gift, in S\u00e3o Paulo. In the domestic market, the company sells in S\u00e3o Paulo, Rio de Janeiro, Goi\u00e1s, Mato Grosso, Pernambuco, Alagoas and Rio Grande do Sul. Ferreira produces on average 1,500 items a month and employs five people.<\/p>\n
New markets<\/b><\/p>\n
The M\u00e3os de Minas project promotes handicraft from Minas abroad. In partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil), the works of the artisan are exhibited at international decoration fairs.<\/p>\n
According to the export manager at M\u00e3os de Minas, Arnaldo Galv\u00e3o, the countries in the Middle East and North Africa are considered potential markets for project exports, so much so that in 2008 the organisation participated in the Big 5, the largest civil construction sector fair in Dubai, in the United Arab Emirates. <\/p>\n
"Sales to the region were not possible due to a logistics problem. We have already developed several researches that show that the distance makes the product too expensive,\u201d said Galv\u00e3o. According to him, interest in placing the product in the Arab market is not lacking, but it is still necessary to find partners to make exports possible.<\/p>\n
Contact<\/b><\/p>\n
Site: www.marcioarteferro.com.br
Telephone: (+55 31) 3284 2229<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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