Bras\u00edlia \u2013 Following the example of what is planned for the port zone of Rio de Janeiro, the region of S\u00e3o Crist\u00f3v\u00e3o is also heading towards revitalisation, in joint action between the state and city governments and the private sector. The former imperial neighbourhood of Rio inaugurated on Thursday (18) the 1st Rio de Janeiro Fashion Circuit, with the intention of becoming the local fashion hub and a reference for Brazil and the world in the sector.<\/p>\n
This information was disclosed by the manager of the S\u00e3o Crist\u00f3v\u00e3o Garment Production Hub at the Rio de Janeiro state chapter of the Brazilian Micro and Small Business Support Service (Sebrae), Rodrigo Alfonso. The S\u00e3o Crist\u00f3v\u00e3o hub brings together up to 55 micro and small garment producers and the main national fashion lines, as well as 800 suppliers.<\/p>\n
"Apart from increasing company, brand and garment producer sales, it also makes people recognize their neighbourhood again. The plans of the city hall and of the state government include the revitalisation of the site,\u201d said Alfonso. "The idea is to attract new entrepreneurs so they may see the neighbourhood with different eyes. It is a good site to invest in, there is great potential for trade, as was the case with Lapa, many years ago. The circuit should expand this potential in S\u00e3o Crist\u00f3v\u00e3o."<\/p>\n
The central location of the neighbourhood and the easy access to other areas of the city contribute to that, said the manager for the hub at the Rio de Janeiro state branch of the Sebrae. Audiences participating in the 1st Rio de Janeiro Fashion Circuit, up to the 21st, should be invited to visit the museums of the neighbourhood and the main gastronomic festival offered by local restaurants.<\/p>\n
Using a concept that has already been promoted abroad, of joining economic and cultural aspects, the circuit aims to show people that S\u00e3o Crist\u00f3v\u00e3o is not just the Zoo and the Northeastern product fair that has been taking place since 1945. It currently houses the Luiz Gonzaga Northeastern Tradition Cultural Centre.<\/p>\n
A primary study shows that the 55 companies in the hub answer to the generation of 4,000 direct jobs and have revenues of 700 million Brazilian reals (US$ 390 million) a year. "We want to make S\u00e3o Crist\u00f3v\u00e3o, in terms of fashion, the main releaser of tendencies. We want to make S\u00e3o Crist\u00f3v\u00e3o a Brazilian centre of reference in fashion, as that is where the main hubs are, not just in production, but also in development.\u201d<\/p>\n
This is the differential of S\u00e3o Crist\u00f3v\u00e3o, said Alfonso. "Large brands and fashion development are in S\u00e3o Crist\u00f3v\u00e3o, different from what takes place in other hubs. From there, products are shipped out of Brazil and worldwide.\u201d He does not doubt that the closer ties with fashion brands will contribute to making the small garment producers in the region grow.<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
S\u00e3o Crist\u00f3v\u00e3o neighbourhood, in Rio de Janeiro, should be reinvented by the state and municipal governments and private enterprises. The idea is to make it a fashion hub for Brazil and abroad.<\/p>\n","protected":false},"author":2315,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-34085","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"S\u00e3o Crist\u00f3v\u00e3o neighbourhood, in Rio de Janeiro, should be reinvented by the state and municipal governments and private enterprises. The idea is to make it a fashion hub for Brazil and abroad.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/34085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2315"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=34085"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/34085\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=34085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=34085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=34085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}