S\u00e3o Paulo \u2013 In little over one year of partnership, the United Arab Emirates, Oman, Algeria and Egypt have become destinations for 30% of exports by Aladim, a Brazilian hard candy, lollipop and chewing gum manufacturer. The company\u2019s first contact with Arab importers took place during a trade fair in Germany and the Aladim brand name, which is the Portuguese language version of one of the most famous characters in the tales of the One Thousand and One Nights<\/i>, ended up opening doors and winning the hearts of Arab buyers.<\/p>\n
\u201cThe name attracts much attention at trade fairs, and most importers always ask whether the company\u2019s owners are Arab descendents,\u201d says Maitane Mathias, export manager of Aladim. According to her, the company, founded approximately 25 years ago, was called Doce Bom up until 2001, when one of its products, a lollipop named Aladim, was so successful that it became the flagship product, and led the owners to change the brand\u2019s name.<\/p>\n
The name change seems to have brought good luck to the company\u2019s business, because it coincided with the start of foreign sales. \u201cThe first-ever exports went to African and South American countries. Then came sales to Europe, and more recently to the Arab countries,\u201d says Maitane. According to her, the partnership with Arab importers shows promising signs and should soon lead to new contracts with three other countries in the region. \u201cWe are negotiating with Lebanon, Mauritania and Morocco,\u201d she claims.<\/p>\n
As a strategy for ensuring new contacts abroad, the company usually attends the main trade fairs for the industry, such as Anuga, in Germany; Gulfood, in the United Arab Emirates; and Sial, in France. \u201cNext October we are going to the Sial, where we usually meet many Arab importers as well,\u201d claims the manager.<\/p>\n
The company, based in the municipality of Mirassol, in the interior of the state of S\u00e3o Paulo, generates 100 direct jobs and produces an average 50 tonnes of sweets per day.<\/p>\n
Contact<\/b><\/p>\n
Telephone: (+55 17) 3242-3273
E-mail: aladim@aladim.ind.br
Site: www.aladim.ind.br<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
The Emirates, Oman, Algeria and Egypt already purchase 30% of exports of the Brazilian hard candy, lollipop and chewing gum manufacturer \u2013 which is negotiating with three other Arab countries.<\/p>\n","protected":false},"author":2306,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":{"0":"post-34364","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-opportunities"},"wps_subtitle":"The Emirates, Oman, Algeria and Egypt already purchase 30% of exports of the Brazilian hard candy, lollipop and chewing gum manufacturer \u2013 which is negotiating with three other Arab countries.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/34364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2306"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=34364"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/34364\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=34364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=34364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=34364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}