{"id":34754,"date":"2010-05-25T19:36:00","date_gmt":"2010-05-25T21:36:00","guid":{"rendered":"https:\/\/escaesco.com.br\/lab\/anba\/straight-from-capivaris-sewing-machines\/"},"modified":"2019-06-30T13:33:59","modified_gmt":"2019-06-30T16:33:59","slug":"straight-from-capivaris-sewing-machines","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/straight-from-capivaris-sewing-machines\/","title":{"rendered":"Straight from Capivari\u2019s sewing machines"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 First, the domestic market. But then, as soon as possible, they want to take the items they produce abroad. The Arab countries, by the way, are welcome as potential future clients of the 18 enterprises that comprise the Textile Hub of Capivari, a city in the interior of the state of S\u00e3o Paulo, 108 kilometres away from the capital. Established in August last year with support from organizations such as the local Brazilian Micro and Small Business Support Service (Sebrae), the initiative consists of organizing and providing training to clothing industry businessmen. There, the flagship product is jeans items. <\/p>\n<p> \u201cWe are concluding a phase of evaluating companies, and then we will help elaborate a specific management project for each of them,\u201d explains the Projects manager of Sebrae Piracicaba, Richard Tavares do Nascimento. \u201cWe are already thinking of promoting a trade fair late this year to exhibit only products made in the city,\u201d says Nascimento. <\/p>\n<p> According to him, the main objective of the hub is precisely to provide visibility to the local production. \u201cCapivari has everything to become a nationwide reference in clothing,\u201d he claims. \u201cAnd it has potential for exporting in the future,\u201d he states. <\/p>\n<p> The owner of the Memphis textile mill, which specializes in jeans, businesswoman Nelly Bertolini Piai Rossi explains that the hub is going to help companies strengthen their businesses. Currently, she supplies items for other companies to sew their labels on, but wants to develop her own brand from now on. It would be the first step in order to export the trousers, Bermuda shorts and jackets she makes in the future. \u201cWhy not?,\u201d she asks. \u201cIn Arab countries, for instance, acceptance is good for Brazilian fashion,\u201d she finishes off. <\/p>\n<p> Also seeking greater acceptance, Freechock, which specializes in children\u2019s clothing (for ages 0 to 16), is going to launch its own collection in late June. The company also supplies products to store chain Renner. \u201cThe idea is to invest in our name,\u201d explains the trade manager of Freechock, Tha\u00eds Fernanda Albiero Padovani Kerche. <\/p>\n<p> With an output of 30,000 items per month, the textile mill will make sailor-style clothing for the year\u2019s hottest season, using and abusing shades of blue, white and red. \u201cWe are enthused, and we know that we still have lots of work to do domestically,\u201d says Tha\u00eds. \u201cThen we will be able to export,\u201d she claims. Is there an interest in possible Arab buyers? \u201cYes, of course. We know that the region is worth investing in,\u201d she asserts.<\/p>\n<p> <b>*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Textile hub in the interior of the state of S\u00e3o Paulo congregates 18 companies interested in producing better, growing and finally getting to the foreign market. Jeans is the flagship product.<\/p>\n","protected":false},"author":2314,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-34754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"Textile hub in the interior of the state of S\u00e3o Paulo congregates 18 companies interested in producing better, growing and finally getting to the foreign market. Jeans is the flagship product.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/34754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2314"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=34754"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/34754\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=34754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=34754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=34754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}