S\u00e3o Paulo \u2013 The second edition of the Who\u2019s Next & Premiere Classe fair in Dubai is accepting enrolment from Brazilian companies. up until June 30, clothing and accessories manufacturers may enrol for selection by the WSN Development group, which organizes the fair, and by the Brazilian Textile and Apparel Industry Association (Abit). The event will run from October 19 to 22 at the Jumeirah Madinat Resort. The Brazilian participation counts on support from the Brazilian Export and Investment Promotion Agency (Apex).<\/p>\n
According to Isabela Keiko, who represents the Who\u2019s Next & Premiere Classe salons in Brazil and Argentina, is expecting 200 international brands to participate. \u201cThese are select fairs. We start by evaluating companies\u2019 profiles. As soon as they are admitted, they enrol with us and then are analysed by the Abit,\u201d she explains. In this second phase, says Isabela, the association evaluates the company\u2019s export potential.<\/p>\n
According to the representative, the fair brings together high end brands, which sell their products at boutiques that target a more selected audience. Who\u2019s Next was established in 1994 and is geared towards the clothing industry, ranging from everyday fashion to party wear. Premiere Classe has been taking place for 20 years now and features accessories manufacturing brands, such as tissues, costume jewellery, shoes and purses. Both fairs are held together, twice a year, in Paris.<\/p>\n
Isabela claims that the Dubai edition will be permanent, and that the decision of taking the event to the Middle East was based on the emirate\u2019s export potential. \u201cDubai is regarded as a gateway for those who wish to work in the region,\u201d she says. \u201cThere are tariff-related issues, and the Apex also owns a business centre there.\u201d<\/p>\n
He highlights other differentials of the region. \u201cThe Dubai edition focuses on seeking local buyers. Due to weather issues, everything there takes place inside shopping centres. Thus, there is this franchise thing going on, much more than in Paris.\u201d According to Isabela, the event wants to attract Arab buyers who usually do not attend the French edition. \u201cNo matter how many Middle Eastern buyers we receive in Paris, I believe it is important to have a Dubai edition in order to develop this audience.\u201d<\/p>\n
Most brands will be women\u2019s product brands, but there is also room for men\u2019s brands, which are already seeking the organizers eyeing a specific niche of the Dubai market. \u201cThere is a large audience of single foreign males that have moved there to work. Thus, there is a potential (for selling products) for men,\u201d says Isabela, discussing the results of a survey conducted by the Apex on the Dubai fashion industry.<\/p>\n
The representative also reports that in addition to a team in Dubai, the fair\u2019s organizers count on an agent who travels the Middle East, India and Russia seeking buyers for the event. There are other agents working in other countries as well.<\/p>\n
Those interested in participating in Who\u2019s Next & Premiere Classe in Dubai may contacy Isabela Keiko, by telephone at +55 11 9569-9911 or email at isabelakeiko@yahoo.com.br.<\/p>\n
Further information on the event may be found at www.whosnextindubai.com\/en\/<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Brazilian companies may enrol up until the end of the month for the second edition of Who\u2019s Next & Premiere Classe in Dubai. The event is attended by buyers from all over the Middle East.<\/p>\n","protected":false},"author":2313,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-34929","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"Brazilian companies may enrol up until the end of the month for the second edition of Who\u2019s Next & Premiere Classe in Dubai. The event is attended by buyers from all over the Middle East.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/34929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=34929"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/34929\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=34929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=34929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=34929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}