Johannesburg \u2013 This year\u2019s FIFA World Cup is regarded by the Brazilian government as another opportunity for expanding trade between Brazil and Africa. Taking advantage of the presence of authorities and businessmen in South Africa during the Cup, a series of events are being held in the city of Johannesburg to promote Brazilian products and establish closer ties between Brazilian exporters and potential buyers in the African continent.<\/p>\n
The events are being promoted by the Brazilian Export and Investment Promotion Agency (Apex). The organization is partly responsible for establishing Casa Brasil <\/i>(Brazil House) in South Africa, a facility that will host seminars targeting businessmen from the country and other African nations.<\/p>\n
According to Gilberto Lima J\u00fanior, one of the Apex coordinators currently in South Africa, the agency\u2019s action aims to increase exports of coffee, wine, beef and chicken meat, among other products, as well as information technology products.<\/p>\n
A Brazilian food tasting session is scheduled for next Sunday, the day of the Brazilian team\u2019s match against the Ivory Coast. Tomorrow (19th), lectures on Brazilian software will be ministered at Casa Brasil.<\/p>\n
\u201cWe are the world\u2019s third leading supplier of services for software construction,\u201d said Lima J\u00fanior in an interview to Ag\u00eancia Brasil. \u201cThis must be made known to investors.\u201d<\/p>\n
The Apex\u2019s director, Maur\u00edcio Borges, said that expanding trade with African countries is a priority for the Brazilian government, and is also an opportunity for Brazilian companies to establish themselves as leaders in markets that are still developing. <\/p>\n
\u201cIn Africa, a large Brazilian company may take over markets with virtually no competition. In turn, small businesses may take advantage of how easy it is to export and increase their sales,\u201d stated Borges.<\/p>\n
According to him, countries with developed economies have much more barriers against imports. In developing countries such as the African ones, there are not as many barriers.<\/p>\n
The Apex has no formal estimate of how much business an action such as this may generate. According to Lima J\u00fanior, however, up to 30 million Brazilian reals (US$ 16.7 million) in sales may be closed during the 30 days or so during which Casa Brasil will remain open to guests. \u201cNot counting the sales deals that will be closed months later.\u201d<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
In South Africa, the country has Casa Brasil, a facility for events and promotion of products such as coffee, wine, meat and software. Exports to the continent totalled US$ 8.7 billion in 2009.<\/p>\n","protected":false},"author":2315,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":{"0":"post-34982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-opportunities"},"wps_subtitle":"In South Africa, the country has Casa Brasil, a facility for events and promotion of products such as coffee, wine, meat and software. Exports to the continent totalled US$ 8.7 billion in 2009.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/34982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2315"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=34982"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/34982\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=34982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=34982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=34982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}