S\u00e3o Paulo \u2013 Attending an imperial dinner at a palace, harvesting grapes straight from the vine, planting a tree by a track in the woods, fishing, or making clay pots in native communities are some examples of experience tourism, a global trend that attracts those not content with just admiring new landscapes. <\/p>\n
All that it takes is some Internet searching to realize that the new modality has become a trend in Brazil. The main differential of experience tourism consists of trips that include an unique activity, something that enables visitors to interact. The trip becomes sort of an adventure, quite different from what people are accustomed to in daily life, especially if they live in large cities. <\/p>\n
The solution for those who live in S\u00e3o Paulo, the capital of the state of the same name, for instance, may be close by, on the coast. Travel agency Entreter Turismo, based in S\u00e3o Sebasti\u00e3o, on the North coast of S\u00e3o Paulo, has a package named Expedi\u00e7\u00e3o Cai\u00e7ara <\/i>(Native Tour). The route starts in Ilhabela and comprises jeep riding, trekking and a nautical tour. <\/p>\n
\u201cTourists may engage in activities that relate to native culture, such as <\/i>mariscar <\/i> (seafood fishing), artisanal fishing, typical meals, canoe riding, an trekking along tracks that only the locals know,\u201d explains Rog\u00e9rio Barroso, the agency\u2018s owner. \u201cVisitors may also watch local artisans working, and they may even make a fishing net or a cooking pot,\u201d he says. <\/p>\n
Those who like sophistication have the option of getting to know Rota Petr\u00f3polis Imperial <\/i>(Imperial Petr\u00f3polis Route), on the mountain range of the state of Rio de Janeiro. At the Para\u00edso <\/i>lodge, for instance, tourists may have dinner in an atmosphere of nobility, inspired by 19th century cuisine, while listening to the Serenata Imperial <\/i>(Imperial Serenade). \u201cThe route leads tourists to experience the daily life of then, awakening viewers\u2019 sensibilities to musical and poetic styles typical of the Brazil Empire age,\u201d says Evany Noel, the owner of travel agency Imperial Tour.<\/p>\n
Nature lovers may also take a track that includes a stop to plant a tree. \u201cThe person may put a sign with their name on it, and then follow up the tree\u2019s development on the Internet, at the lodge\u2019s website,\u201d explains Evany.<\/p>\n
If the selected destination is Serra Ga\u00facha <\/i>, the mountain range of the state of Rio Grande do Sul, then the route may include a dirt road that leads to a barn, in a scenario reminiscent of old historical novels, or a chapel in which to meet or pray. This setting may be seen at the grape and wine producing region of the state of Rio Grande do Sul. The tour includes a visit to the Immigrant\u2019s Museum and lunch or dinner at the Sbroglio restauraunt, in the municipality of Nova Prata.<\/p>\n
\u201cVisitors may get to know the museum, harvest the vegetables that will be served in the meal, or bring home fruit and flower seedlings,\u201d says Maria Sbroglio, the restaurant\u2019s owner. <\/p>\n
Maria\u2019s restaurant is part of the project Economia da Experi\u00eancia <\/i>(Economy of Experience), a pilot programme developed by the Brazilian Ministry of Tourism alongside the Brazilian Micro and Small Business Support Service (Sebrae), the local Union of Hotels, Restaurants, Bars and Similar Establishments (SHRBS), and local micro and small tourism industry companies.<\/p>\n
These tourist attractions are being developed based on the Sociedade dos Sonhos <\/i>(Dream Society) concept, whose product formation and sales proposal takes into consideration above all the feeling, the experience and the emotion that it will elicit in consumers. \u201cThe idea is for each attraction to be an unique experience for the tourist,\u201d explains the executive director of the local SHRBS and manager of the project in the region, M\u00e1rcia Ferronato.<\/p>\n
Also in the Rio Grande do Sul mountain range, tourists may spend a different day at Villa Valduga. The programme starts with abundant breakfast served at the vineyard. Afterwards, visitors receive a straw hat and an apron and go out harvesting grapes. \u201cIt is all done to the sound of an Italian choir,\u201d says Andresa Provenzi, the lodging manager of winery Casa Valduga. After an Italian lunch and visits to the laboratory and the wine-bottling facilities, tourists may participate in the grape-crushing process. \u201cThis route is offered from January to March, when grapes are harvested,\u201d says Andresa.<\/p>\n
According to S\u00e1skia Lima, the general coordinator of Segmenting at the Ministry of Tourism, the project began in 2006 and now includes enterprises in five different regions of Brazil. In addition to the grape and wine producing region, where it all started, now the initiative comprises tourist enterprises in Bel\u00e9m, in the state of Par\u00e1, Costa do Descobrimento, in the state of Bahia, Bonito, in the state of Mato Grosso do Sul, and Petr\u00f3polis, in the state of Rio de Janeiro.<\/p>\n
\u201cIn these four years, the project generated a working methodology that may be applied to other regions of Brazil, which surely has much potential for receiving tourists seeking an unique experience,\u201d she claims.<\/p>\n
Contact<\/b><\/p>\n
Entreter Turismo<\/b>
Telephone: (+55 12) 7814 1715
E-mail: guiadepasseios@gmail.com
Site: www.entreter.tur.br<\/p>\n
Imperial Tour<\/b>
Telephone: (+55 24) 2231 1558
E-mail: evany@imperialtour.com.br<\/p>\n
Pousada Para\u00edso<\/b>
Telephone: (+55 24) 2223 3670
E-mail: paraiso@pousadaparaiso.com.br
Site: www.pousadaparaiso.com.br <\/p>\n
Sbroglio Restaurant<\/b>
Telephone: (+55 54) 3242 5536<\/p>\n
Villa Valduga<\/b>
Telephone: (+55 54) 2105 3154
E-mail: reserva@villavalduga.com.br
Site: www.casavalduga.com.br<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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