S\u00e3o Paulo \u2013 Yesterday (10th), in the capital of the state of S\u00e3o Paulo, the Brazilian Ministry of Tourism presented the results of a survey evaluating the development stage of 16 cities in the state, with regard to tourism activities. The material was delivered to the tourism secretaries of the municipalities involved, namely Aparecida, Atibaia, Bananal, Brotas, Campos do Jord\u00e3o, Canan\u00e9ia, Guaruj\u00e1, Iporanga, Itu, Panorama, Santo Andr\u00e9, Santos, S\u00e3o Bernardo do Campo, S\u00e3o Carlos, S\u00e3o Sebasti\u00e3o and S\u00e3o Vicente. The survey was conducted in partnership with the Brazilian Micro and Small Business Support Service (Sebrae) and the Get\u00falio Vargas Foundation, aiming to aid these destinations in better planning their actions in the field.<\/p>\n
The evaluation considered 13 points, 62 variables and 600 questions. These 13 items included questions such as infrastructure, access, attractions, marketing and public policies, among others. The Ministry of Tourism disclosed the grades of each city separately, but according to the ministry’s regionalization coordinator, Ana Cl\u00e9via Guerreiro Lima, the tourism secretaries who received the material "have agreed with the grades." "They judged the results as good," said Ana. "For the ministry, the important thing is the lessons that they will learn from the survey, we want this to help the cities move toward their projects for the tourism industry," she said.<\/p>\n
According to Ana, the analyses have taken into consideration the reality and profile of each city. "S\u00e3o Carlos, for instance, has a strong vocation for business event tourism," she explains. "Thus, access issues there would be more serious than in Brotas, which is known for its adventure and ecotourism routes," she claimed.<\/p>\n
General issues detected by the survey include situations such as websites promoting the municipalities’ attractions that are "too institutional." "Web pages must be designed that contain useful information to tourists, such as lodging, how to get there, tours and car rental, for instance," said Ana.<\/p>\n
In the face of the results, the Culture and Tourism secretary of the city of S\u00e3o Sebasti\u00e3o, Marianita Bueno, claimed that the survey is going to "drive future actions." The coastal city’s received a positive evaluation with regard to infrastructure, but monitoring and marketing were pointed out as negative aspects. The Tourism secretary of Santos, W\u00e2nia Seixas, approved the survey and listed some of the municipalities’ problems, such as the need to increase the number of hotel beds. "We have got issues that need solving," said W\u00e2nia.<\/p>\n
A total of 50 Brazilian municipalities were mapped out by the Ministry of Tourism. The 16 cities in the state of S\u00e3o Paulo were the first ones to get the results.<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
A research conducted by the Tourism Ministry evaluates infrastructure, marketing and public policies for developing the activity in municipalities such as Campos do Jord\u00e3o, S\u00e3o Sebasti\u00e3o and Santos.<\/p>\n","protected":false},"author":2314,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-35542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"A research conducted by the Tourism Ministry evaluates infrastructure, marketing and public policies for developing the activity in municipalities such as Campos do Jord\u00e3o, S\u00e3o Sebasti\u00e3o and Santos.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/35542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2314"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=35542"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/35542\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=35542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=35542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=35542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}