S\u00e3o Paulo \u2013 A company from the state of S\u00e3o Paulo has found a high-end niche in the floriculture and vegetable market in Brazil. DRO Ervas e Flores (DRO Herbs and Flowers), headquartered in the city of Cequilho, in the interior of the state of S\u00e3o Paulo, grows flowers, fine herbs and sprouts for use as ingredients in refined restaurants in the city of S\u00e3o Paulo. The company has already, in fact, exported to South America. \u201cWhat also happens is that our clients (chefs) cook abroad and take our products," said DRO Ervas e Flores owner Deborah Orr.<\/p>\n
Up to now, foreign sales have been sporadic, to Argentina and Bolivia, but Deborah plans to invest in exports in future. She explains that there is no problem sending the products a long distance, as that may be shipped by air, with the items refrigerated. For the time being, however, DRO finds in Brazil a heated market for its products. This is so true that the company is being expanded and plans to double production, which is 35 kilograms a day, up to the end of the year.<\/p>\n
In the line of DRO clients is D.O.M, a restaurant specialized in Brazilian gastronomy that is run by chef Alex Atala, considered the best in Brazil and the 18th best worldwide. The company supplies other top restaurants in S\u00e3o Paulo, like Dui, of vanguard cuisine establishment, run by chef Bel Coelho, and the Japanese Aizom\u00ea, which is run by chef Shinya Koike, from Tokyo. The company also sells to hotels, buffets and gastronomy schools. A large part of the deliveries is to S\u00e3o Paulo, but DRO sells all over Brazil.<\/p>\n
The product portfolio is varied. Herbs include from eight kinds of basil \u2013 like the Italian, purple and Thai \u2013 to thyme, marjoram and manjerona, as well as spearmint. Herbs kick-started the company’s business, which decided to return to the sector as it was hard to find the product for high-end cuisine. The sprouts were the last kind of product to be cultivated by DRO Ervas e Flores and serve mainly to make salads. There are sprouts like beetroot, mustard, turnips, sunflower, radishes, celery, cloves and shervil, among others.<\/p>\n
The flowers cultivated by DRO serve mainly to decorate plates. But they may be eaten. At the company farm, the flowers produced include violas, begonias, borago, monks cress, chrysanthemums, pumpkin flowers, coriander flowers, sweet alyssum, mini roses, basil flowers, roses, rockets and violets. Both flowers and other items are produced organically, explained Deborah. <\/p>\n
The business started with the businesswoman’s brother, John Robert Orr, who set up a greenhouse on the family farm, in Cerquilho, 14 years ago, for production of lettuce. At the time, Deborah and her parents lived in the Untied States. Her brother, however, died, and, in 1996, her father, John Derek, decided to move to Brazil to continue developing his son’s project. The company was established, winning the high-end cuisine market in the country and Deborah took charge of the company, taking over from her father, five years ago.<\/p>\n
Contact<\/p>\n
DRO Ervas e Flores<\/b>
Site: www.droervaseflores.com.br
Telephone: (+55 15) 7811-0620<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
DRO produces flowers, fine herbs and sprouts for gastronomy. The company supplies the main restaurants in the city of S\u00e3o Paulo and plans to invest in the foreign market in future.<\/p>\n","protected":false},"author":1455,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102],"tags":[],"class_list":{"0":"post-35666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-agribusiness"},"wps_subtitle":"DRO produces flowers, fine herbs and sprouts for gastronomy. The company supplies the main restaurants in the city of S\u00e3o Paulo and plans to invest in the foreign market in future.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/35666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=35666"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/35666\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=35666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=35666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=35666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}