{"id":358703,"date":"2023-08-04T20:58:41","date_gmt":"2023-08-04T23:58:41","guid":{"rendered":"https:\/\/anba.com.br\/brazils-parana-has-potential-for-halal-exports\/"},"modified":"2024-03-22T16:55:42","modified_gmt":"2024-03-22T19:55:42","slug":"brazils-parana-has-potential-for-halal-exports","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazils-parana-has-potential-for-halal-exports\/","title":{"rendered":"Brazil\u2019s Paran\u00e1 has potential for halal exports"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The state of Paran\u00e1<\/strong> has the potential to export to Muslim markets in several sectors, from foods such as proteins and yerba mate to the textile and cosmetics industry, according to the director of International and Institutional Relations of the investment promotion agency of the State Secretariat for Industry, Commerce, and Services (Invest Paran\u00e1<\/strong>), Giancarlo Rocco.<\/p>\n

The halal market was the subject of a webinar promoted this Thursday (3) by Invest Paran\u00e1 in partnership with the Arab Brazilian Chamber of Commerce (ABCC). The virtual seminar \u201cHow Halal can boost your brand\u2019s Internationalization<\/strong>\u201d showed entrepreneurs, cooperatives, and those interested in the topic of what Halal represents and how to obtain certification, which attests to the company, processes, and products follow the requirements and guidelines of Islam and are therefore suitable for consumption by Muslims.<\/p>\n

Giancarlo Rocco informed there were around 70 participants in the event, and several sectors of the state have the potential to export to countries with a Muslim majority. \u201cWhen talking about the halal market, people see foremostly food, but it goes far beyond that; it is important to disseminate information about it,\u201d he told ANBA.<\/p>\n

Rocco sees potential in the state\u2019s textile industry, which produces clothing<\/strong>, to obtain certification. The Cianorte region was mentioned. \u201cIt is a considerable potential to be explored as a value adder,\u201d he said. He recalled the seminar explained the halal certificate is not just a process to enter Muslim markets but also attests to the quality of production.<\/p>\n

\"\"
Rocco speaking at the webinar<\/em><\/figcaption><\/figure>\n

According to the director, the slaughterhouses and poultry<\/strong> cooperatives already exporting have more advanced potential. \u201cTo give you an idea, of the 15 largest cooperatives in Latin America, ten are in Paran\u00e1 and last year had revenues of BRL 220 billion (about USD 46.48 billion at the current rate). The state\u2019s GDP in that period was USD 100 billion, a significant factor within our economic matrix,\u201d he said.<\/p>\n

The state\u2019s cooperatives operate in animal protein, dairy, and malting, among various sectors serving markets with different products.<\/p>\n

The biggest poultry-producing state in Brazil, with 547 million birds slaughtered in the first quarter of 2023, Paran\u00e1 represents 34% of the national industry and stands out in exports of this halal-certified protein.<\/p>\n

Yerba mate<\/strong><\/p>\n

Rocco claims Paran\u00e1 has grown and developed with yerba mate and coffee production but is still unrecognized. \u201cRio Grande do Sul is still more associated with yerba mate due to the habit of consuming it, but we have the most significant production in the country, and we want to publicize this. It is our mission, as state representatives, to elevate our yerba mate as a brand,\u201d he said.<\/p>\n

Rocco stated the state\u2019s producers primarily do not process yerba mate but, at most, sell it for consumption. \u201cWe also see a great potential for adding value. Tea is the world\u2019s most consumed beverage, so we must help producers keep this potential in mind,\u201d he declared.<\/p>\n

Paran\u00e1\u2019s yerba mate grows in the shade and is mixed with other species, meaning the harvest must be manual and cost more. \u201cBut we have many entrepreneurs investing in this, like energy drinks with yerba mate, soluble mate, and yerba mate with dehydrated coconut. Looking at other markets is very important; we need to encourage industrialization to have a pattern,\u201d he said.<\/p>\n

Rocco wants to promote the state as a brand recognized for its products and quality. \u201cWe work in some regions, with some products. It is a long process, but necessary,\u201d he said about obtaining denominations of origin.<\/p>\n

Beauty and cosmetics<\/strong><\/p>\n

The beauty industry is another export prospect for the state. \u201cWe have a large plant in the state, O Botic\u00e1rio [in S\u00e3o Jos\u00e9 dos Pinhais], which brings with it other brands and makes Paran\u00e1 a reference in the beauty and cosmetics sector. It is a potential to be worked on,\u201d he said. O Botic\u00e1rio has stores in the United Arab Emirates, Saudi Arabia, and Egypt.<\/p>\n

\u201cThese are countries very concerned with health and beauty and can afford premium products,\u201d said Rocco.<\/p>\n

Missions<\/strong><\/p>\n

Giancarlo Rocco said since 2019, Invest Paran\u00e1 has carried out 16 international missions, and four more are planned to occur later this year. One was to Expo 2020 Dubai, in 2021, when they took over 250 businesspeople for 12 days in the emirate. He also informed they expect to take companies from Paran\u00e1 to Gulfood, in Dubai, in February 2024, and he has been discussing a potential mission to Egypt.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The halal market was the topic of a webinar promoted by Invest Paran\u00e1 in partnership with the Arab Brazilian Chamber. The Brazilian Southern state has potential in the food, textile, and cosmetics sectors.<\/p>\n","protected":false},"author":2305,"featured_media":350611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102,107,117],"tags":[26596,11914,44313,15786,2150,44314,44315,40777,10627,394,40778],"class_list":{"0":"post-358703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"category-business-opportunities","9":"category-halal-en","10":"tag-certificacao-halal-en","11":"tag-frango-en-2","12":"tag-giancarlo-rocco-en","13":"tag-halal-en-2","14":"tag-halal-certification","15":"tag-invest-parana-en-2","16":"tag-investpr-en","17":"tag-mate-en","18":"tag-parana-ar","19":"tag-poultry","20":"tag-yerba-mate"},"wps_subtitle":"The halal market was the topic of a webinar promoted by Invest Paran\u00e1 in partnership with the Arab Brazilian Chamber. The Brazilian Southern state has potential in the food, textile, and cosmetics sectors.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=358703"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/350611"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=358703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=358703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=358703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}