{"id":358746,"date":"2023-08-20T10:00:23","date_gmt":"2023-08-20T13:00:23","guid":{"rendered":"https:\/\/anba.com.br\/morocco-inspires-vitoria-garcias-jewelry-collection\/"},"modified":"2024-03-22T16:56:41","modified_gmt":"2024-03-22T19:56:41","slug":"morocco-inspires-vitoria-garcias-jewelry-collection","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/morocco-inspires-vitoria-garcias-jewelry-collection\/","title":{"rendered":"Morocco inspires Vit\u00f3ria Garcia\u2019s jewelry collection"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Inspiration from\u00a0Morocco<\/strong>\u00a0was translated into jewelry pieces in\u00a0Vit\u00f3ria Garcia<\/a>\u2019s new collection. The Paran\u00e1-born 29-year-old moved from Londrina to S\u00e3o Paulo two and a half years ago after she had started the brand in her hometown five years ago. \u201cI feel the brand was structured and professionalized here in S\u00e3o Paulo. Here things happen at a different pace,\u201d Garcia told ANBA.<\/p>\n

In Paran\u00e1 she used to perform a one-women-job from piece production to management and sales. Now she has a small team, and she outsources some parts of production but continues to design the pilots.<\/p>\n

Sales abroad are sporadic now. Nevertheless, Garcia is eyeing the foreign market and plans to export her pieces, even to Morocco. \u201cThe main focus remains the domestic market, but I do want to export. I believe people abroad are very open to new things; they value handwork with an authentic identity,\u201d she said.<\/p>\n

The main sales hubs in Brazil are S\u00e3o Paulo and Paran\u00e1, but Garcia has already sold pieces in Rio de Janeiro, Bras\u00edlia, and some states in the Northeast.<\/p>\n

\"\"<\/a>
Jeweler Vit\u00f3ria Garcia wants to export<\/figcaption><\/figure>\n

The Odisseia<\/strong> collection, inspired by Morocco, was launched on August 1st. The jeweler holds a bachelor\u2019s degree in Fashion, and she said she has been fond of the Arab country since an early age. \u201cI even felt a certain call to learn a little more about Morocco\u2019s culture,\u201d she said.<\/p>\n

In late 2021 she had the opportunity to spend five days in the country visiting Marrakech<\/strong> and Casablanca. \u201cIt was lifechanging from the moment I stepped there. It was an invitation to resignify several things within me. I admire the culture and traditions they keep,\u201d she said.<\/p>\n

\u201cMorocco is an inspiring place in itself, and I was able to draw inspiration from different elements. The habits there are highly preserved, and that fascinated me. Technology has not slaughtered habits or the country\u2019s real culture,\u201d she said.<\/p>\n

The beauty of Moroccan handicrafts<\/strong> also caught Garcia\u2019s attention. \u201cI\u2019ve always been very fond of handicrafts, and seeing such rich manufacturing up close, so much talent, was inspiring. I joke that this collection is a contemporary reading<\/strong> of that visit,\u201d she said.<\/p>\n

Garcia said the collection inspired by Morocco will have two or three other launches. The next one will be September 28. \u201cIt\u2019s about always having something new,\u201d she explained. \u201cI wanted to bring this collection as a way to encourage people to get to know Morocco; it\u2019s very easy to go there, and it\u2019s very close to Europe,\u201d she said.<\/p>\n

\u201cI like places that impress me in some way and make me rethink my life and see the world in a whole new light, and Morocco is the perfect place to do just that. I was dazzled by the country and the Berber culture,\u201d she said.<\/p>\n

Garcia stayed in Marrakesh for most of her trip and went to Casablanca only to catch her return flight. \u201cMarrakesh is surreal as it offers you a little bit of everything \u2013 the mosque, the souk, the traditions of Morocco speak to the traditions of Brazil, the trade, the warmth, the welcoming people. Not to mention the buildings, the rich architecture, the palaces. The vegetation was also very inspiring for me, with so many species of cacti<\/strong>. Morocco is inspiring in every detail \u2013 you only have to look close,\u201d she said. Some pieces will have a cactus designed by Garcia that\u2019s inspired by Moroccan cacti.<\/p>\n

Odisseia is the most transgressor collection that Garcia has ever designed, and the pieces of the first launch are more commercial, she said. The next launches will feature mouth jewelry, ear cuffs, hand jewelry, and others.<\/p>\n

\"\"<\/a>
A contemporary perspective on Morocco<\/figcaption><\/figure>\n

\u201cBesides the manufacturing innovations, I\u2019ve explored new textures, plates. It\u2019s very elegant this sandblasted matte [of the necklace], and it really makes you think of Morocco. I\u2019m in love with this collection, the material, the campaign we made translated exactly what we wanted, this contemporary, authentic Morocco that has power, beauty in it,\u201d she said.<\/p>\n

Vit\u00f3ria Garcia said she was extremely careful not to appropriate a culture that isn\u2019t hers but to pay a tribute<\/strong> to it from her contemporary perspective and subtle elements, items and symbols. \u201cI was very pleased with the result, and I believe it showed my view, my perspective,\u201d she said.<\/p>\n

The jeweler said she wants to go back and visit Morocco and other Arab countries, too. \u201cI do contemplate connecting my work with the Arab countries and export, and the jewelry industry in these countries is very strong, so I want to make these connections to expand and boost the brand reach,\u201d she said.<\/p>\n

The brand still has no brick-and-mortar store but a studio in S\u00e3o Paulo. \u201cMy primary focus in sales is online, and I plan to sell to multi-brand stores in the future. It\u2019s important to have a brick-and-mortar point for people to see the pieces, feel them,\u201d she said. Garcia also giver jewelry making classes.<\/p>\n

Quick facts:<\/strong><\/p>\n

Vit\u00f3ria Garcia
\nInstagram<\/a>
\nWebsite<\/a><\/p>\n

Translation by El\u00fasio Brasileiro & Guilherme Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Odisseia collection was launched in early August. Other pieces inspired by the Arab country will be released soon. Garcia brings a contemporary look that pays tribute to the Arab country in her jewelry.<\/p>\n","protected":false},"author":2305,"featured_media":350829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[6322,17883,44620,17876,11698,2129,5172,12625,416,44605,44606],"class_list":{"0":"post-358746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-jewelry","9":"tag-jewels","10":"tag-jewels-vitoria-garcia","11":"tag-joalheria","12":"tag-joias-ar","13":"tag-marrakech","14":"tag-marrakesh","15":"tag-marrocos-ar","16":"tag-morocco","17":"tag-odisseia","18":"tag-vitoria-garcia-joias"},"wps_subtitle":"The Odisseia collection was launched in early August. Other pieces inspired by the Arab country will be released soon. Garcia brings a contemporary look that pays tribute to the Arab country in her jewelry.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=358746"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/350829"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=358746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=358746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=358746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}