{"id":358751,"date":"2023-08-22T21:55:08","date_gmt":"2023-08-23T00:55:08","guid":{"rendered":"https:\/\/anba.com.br\/summit-opportunities-in-arab-countries-for-plastics-sector\/"},"modified":"2024-03-22T16:56:53","modified_gmt":"2024-03-22T19:56:53","slug":"summit-opportunities-in-arab-countries-for-plastics-sector","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/summit-opportunities-in-arab-countries-for-plastics-sector\/","title":{"rendered":"Summit: Opportunities in Arab countries for plastics sector"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The 3rd edition of the World Plastic Connection Summit<\/strong> opened this Monday (21) in the city of Barueri, in the S\u00e3o Paulo metropolitan area, spreading knowledge among industry players with the latest innovations in the industry and trends of the Arab market. Considered Brazil\u2019s leading event in the plastics sector with an international focus, it is held by the Think Plastic Brazil program, carried out by the National Institute of Plastics (INP) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) to internationalize the segment.<\/p>\n

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Moreira: Promoting the plastics sector<\/em><\/figcaption><\/figure>\n

Some of the event topics include sustainability demands, successful cases, circular economy, competitiveness, challenges, and product design. \u201cThe main goal of the event is to highlight Brazil as one of the main global players in the internationalization of the plastics industry,\u201d said Carlos Moreira, project manager at Think Plastic Brazil<\/strong>. According to the executive, over 100 countries are participating in the summit. \u201cThrough the lectures, we will show the plastic sector is concerned with sustainability and invests heavily in social action,\u201d said Moreira.<\/p>\n

Moreira spoke to ANBA on the summit\u2019s opening day when the Arab market was the subject of a lecture by the Marketing & Content director of the Arab Brazilian Chamber of Commerce (ABCC), Silvana Gomes. According to Moreira, the Arab market is very receptive to Brazilian plastic, and there is still room for more deals. \u201cIn November 2018, I made the first mission to the Arab market on plastics. We started with Qatar and had some appointments, then we headed to the United Arab Emirates, Kuwait, and Oman,\u201d<\/strong> he reported.<\/p>\n

He explained at the time, two companies were exporting to the Middle East, and among the products sold were water tanks. With the pandemic, Arab buyers, who imported plastics mainly from China and Europe, adapted and started doing business online with Brazilians as well. The business grew between the two markets, and 22 Brazilian companies currently export to Arab countries like Saudi Arabia, Egypt, and Yemen.<\/strong><\/p>\n

\u201cArabs want to go global\u201d<\/strong><\/p>\n

Speaking about competitiveness in housewares and civil construction in Arab countries, Gomes showed that to please that market; the Brazilian plastic sector needs to make sophisticated and minimalist products. Furthermore, the director explained Arab buyers, mostly young, are more connected than Brazilians, educated, and speak English very well, and the region is undergoing an intense automation process. She also said those consumers want to be globalized and have different types of purchasing power.<\/p>\n

In addition to being concerned with serving the local population, Brazilian companies must also pay attention to serving foreigners who live in Arab countries, like Qatar and the UAE, recommended Gomes. \u201cOver 70% of the population of the two nations is made up of foreigners, so if a brand expects to sell only to locals, it will not be successful,\u201d stated Gomes.<\/p>\n

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Silvana Gomes talked about Arab countries<\/em><\/figcaption><\/figure>\n

Gomes suggested adapting household items to disruptive shapes and colors in the lecture. \u201cThis area of houseware design needs to be reinvented. Brazilian consumers themselves demand better design; we no longer buy primary products. Companies must look at international aesthetics and global consumer demands, including sustainability, luxury, innovation, and technology, to get inspiration when creating products.\u201d<\/p>\n

Regarding exports successful among Arabs, in addition to household items, are plastic panels used in decoration and construction. \u201cThey are not directly sold to end consumers. For this reason, this sector could be greatly explored, as the volume Brazil exports is small compared to the total imported by the Arab nations,\u201d explained Gomes.<\/p>\n

She also suggested that Brazilian exporters look to the Arab countries beyond the Gulf. \u201cThe markets in North Africa and the Levant still do not have a massive presence of the Brazilian plastic sector, but they present many opportunities. Syria, Iraq, and Lebanon have reconstruction projects, so civil construction could start looking at these countries as opportunities for growth.\u201d<\/p>\n

Summit attractions<\/strong><\/p>\n

In the first days of the World Plastic Connection Summit, the launches of the International Color Trend 2024 will take place, with color trends in the plastic market and the Yearbook 2023, which presents information on the 190 Brazilian companies members of Think Plastic Brazil. \u201cWith the presentation of the International Color Trend 2024, we want to show we are prepared to offer our products to the world,\u201d said Moreira.<\/p>\n

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The event promotes industry debates<\/em><\/figcaption><\/figure>\n

On August 23 and 24, the buyer project will take place with a negotiation table and networking area. Technical visits will also be made to the plants of Think Plastic Brazil program member companies.<\/p>\n

\u201cWe will also have the delivery of the International Awards, the recognition to companies investing in the internationalization process,\u201d said Moreira.<\/p>\n

According to Moreira, the subsequent editions of the World Plastic Connection Summit could be even more significant. \u201cThe main goal is to place the summit on the calendar of the leading players in the market. We want to train companies and change their mindset,\u201d added Moreira.<\/p>\n

How to participate<\/strong><\/p>\n

All event lectures are live broadcast in Portuguese, Spanish, and English. The World Plastic Connection Summit occurs in a hybrid format (in-person and online). To follow the event in person, participants must register on the website<\/a> and go to the Blue Tree Premium Alphaville hotel at Alameda Madeira, 398 \u2013 Alphaville, Barueri, S\u00e3o Paulo.<\/p>\n

The event has the support of Valgroup, Braskem, Colorfix & Engeflex, ABCC, the Brazilian Plastic Industry Association (Abiplast), and the Brazilian Chemical Industry Association (Abiquim), among others.<\/p>\n

Special report by Rebecca Vettore for ANBA.<\/strong><\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainability, product design, and success stories are among the subjects of the 3rd World Plastic Connection Summit in S\u00e3o Paulo\u2019s Barueri. An Arab Brazilian Chamber director spoke about supplying the Arab market. Brazilian plastics are present in the region.<\/p>\n","protected":false},"author":2342,"featured_media":350867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[12363,516,18410,2063,10626,5883,28133,18395,44684,36301],"class_list":{"0":"post-358751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arabes-en","9":"tag-arabs","10":"tag-carlos-moreira","11":"tag-middle-east","12":"tag-oriente-medio-ar","13":"tag-plastic","14":"tag-plastico-en","15":"tag-silvana-gomes","16":"tag-world-plastic-connection-summi","17":"tag-world-plastic-connection-summit-en-2"},"wps_subtitle":"Sustainability, product design, and success stories are among the subjects of the 3rd World Plastic Connection Summit in S\u00e3o Paulo\u2019s Barueri. An Arab Brazilian Chamber director spoke about supplying the Arab market. Brazilian plastics are present in the region.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=358751"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/350867"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=358751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=358751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=358751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}