{"id":358878,"date":"2023-09-28T10:00:25","date_gmt":"2023-09-28T13:00:25","guid":{"rendered":"https:\/\/anba.com.br\/tramontinas-sales-to-arabs-up-fourfold-in-20-years\/"},"modified":"2024-03-22T17:01:32","modified_gmt":"2024-03-22T20:01:32","slug":"tramontinas-sales-to-arabs-up-fourfold-in-20-years","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/tramontinas-sales-to-arabs-up-fourfold-in-20-years\/","title":{"rendered":"Tramontina\u2019s sales to Arabs up fourfold in 20 years"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Fifty years have passed since Tramontina\u2019s first export to Arab countries in 1973. Today, one of the most traditional Brazilian companies exports to over 120 countries on five continents and has offices in the United Arab Emirates and Saudi Arabia and a distribution center in the Gulf region. Sales to the Arab bloc more than quadrupled in the past twenty years. In 2002, the Arabs represented around USD 3.8 million in revenue. In 2022, revenue from this group of countries was USD 16.5 million.<\/p>\n

Tramontina was founded in 1911 in the Southern region of Brazil and manufactures over 22,000 products, including housewares, furniture, tools, and porcelain. In an interview with ANBA, Tramontina\u2019s general manager for the UAE<\/strong>, Eduardo Cansan, spoke on the brand\u2019s relationship with the Arab countries over the years, the current situation, and plans for the future.<\/p>\n

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Eduardo Cansan, general manager of Tramontina in the UAE<\/em><\/figcaption><\/figure>\n

\u201cIn Arab countries, we have our own distribution<\/strong> structure in the UAE and a marketing office<\/strong> in Saudi Arabia, which opened in 2022. [\u2026] We have a store in Dubai\u2019s<\/strong> Deira region [old Dubai] to serve sellers in the region, as well as Africa and Central Asia,\u201d said Cansan.<\/p>\n

The manager informed the distribution center in the UAE serves all Arab countries, as well as other nations in the region, with the household appliances<\/strong> segment. \u201cIn terms of tools, we still have many partners who import directly from Brazil,\u201d he said.<\/p>\n

In addition to kitchen accessories and sinks, which are the best-selling products in the Arab market, Tramontina is expanding sales to the region with its lines of furniture, plastic and wooden, and non-stick and stainless steel pans. \u201cPreviously, our service was aimed at other markets [in that region]. Now, we are focused on the GCC [Gulf Cooperation Council, which includes Oman, the UAE, Saudi Arabia, Qatar, Bahrain, and Kuwait] countries,\u201d said Cansan.<\/p>\n

According to the executive, the Middle East represents 5% of Tramontina\u2019s exports, and the main markets are the UAE, Saudi Arabia, Oman, Qatar, Kuwait, and Jordan.<\/p>\n

Cansan said the company wants to further expand<\/strong> its business in the Middle East. \u201cCurrently, the region is crucial for the brand, with prospects of a promising future. It is a competitive market but with a lot of consumer strength. [\u2026] We intend to bring other product segments from our portfolio, such as furniture and cookware<\/strong>. Furthermore, we are assessing entering new Arab markets,\u201d he said.<\/p>\n

According to the manager, Tramontina\u2019s best-selling products in Brazil are still cookware and cutlery, as well as in the international market, in addition to the barbecue<\/strong> line.<\/p>\n

\u201cWhen we arrived at the Arab markets, Tramontina exported [only] knives. Today, we already have a broad line including [domestic] utilities, tools and furniture. Soon, we will bring the new porcelain line<\/strong>, launched last year,\u201d informed Cansan.<\/p>\n

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