{"id":358922,"date":"2023-10-11T17:14:12","date_gmt":"2023-10-11T20:14:12","guid":{"rendered":"https:\/\/anba.com.br\/at-anuga-show-brazil-positions-itself-as-halal-supplier\/"},"modified":"2024-03-22T17:02:40","modified_gmt":"2024-03-22T20:02:40","slug":"at-anuga-show-brazil-positions-itself-as-halal-supplier","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/at-anuga-show-brazil-positions-itself-as-halal-supplier\/","title":{"rendered":"At Anuga show, Brazil positions itself as halal supplier"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The world\u2019s largest food and beverage show, Anuga, held in Cologne, Germany, saw this year the participation of the Halal do Brasil Project, a partnership between the Arab-Brazilian Chamber of Commerce (ABCC) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) to boost the presence of Brazilian companies in the global halal market. According to the ABCC\u2019s Internationalization Projects manager, Fernanda Dantas, the event was an opportunity to \u201cposition Brazil\u201d as a halal supplier.<\/p>\n

\"\"
The ABCC\u2019s International Relations vice president, Mohamad Mourad, was at the show<\/em><\/figcaption><\/figure>\n

\u201cIt was very important to participate because it was the first time the show gave visibility to halal products, the first time it set up a halal market and held a halal conference. Brazil\u2019s participation in the conference and its exhibition stand at the market brought excellent visibility. The event was full, and it was important to position Brazil as a producer and supplier of halal goods. The fact the certifiers were there gave strength to the project,\u201d said Dantas.<\/p>\n

Halal products are made in accordance with the sacred traditions of Islam. Certifiers are private companies that audit halal production and certify it complies with the rules of Islam. Brazil has a small Muslim population; nevertheless, it is a prominent exporter of halal protein. Among the main consumers of halal foods are nations in North Africa, the Middle East, Southeast Asia, and Europe.<\/p>\n

\"\"
Mourad (L), Dantas (C), and \u00c9lber (R): promotion of Brazilian products<\/em><\/figcaption><\/figure>\n

On Halal do Brasil Day, an action to cement Brazil\u2019s position in this market, the Halal do Brasil Project brought former Bayern Munich football player Giovane \u00c9lber to tour the show and promote Brazilian products. Project representatives also presented a talk on the topic at the Anuga Global Halal Conference and hosted a cooking show at Brazil\u2019s stand (pictured above)<\/em>.<\/p>\n

\u201cIn the cooking show, the chef presented Brazilian products and talked about brands. She also acted as a promoter<\/em>,\u201d said Dantas. \u00a0\u201cWe made contact with Brazilian companies to bring them to the project, and we were able to show the world everything Brazil is doing, its potential, the companies we have, and the quality of our certification,\u201d added Dantas.<\/p>\n

In addition to the Halal do Brasil Project actions, Brazil presented other initiatives at the Anuga show, such as a stand with national companies brought by ApexBrasil and the presence of animal protein lobbies ABPA and ABIEC, among other activities and participations. In addition to Dantas, the ABCC was represented at Anuga by its International Relations vice president Mohamad Mourad.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Halal do Brasil Project held a special event at the world\u2019s largest food and beverage show to present products made in Brazil for the Muslim market.<\/p>\n","protected":false},"author":2317,"featured_media":356767,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[422,11724,6687,30170,6808,22644,10587,232,35876,5898,2647,37306,45757],"class_list":{"0":"post-358922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arab","9":"tag-alemanha-ar","10":"tag-anuga","11":"tag-apexbrasil-en-2","12":"tag-arabe-en-2","13":"tag-brasil-en-2","14":"tag-brasileiros-ar-2","15":"tag-brazil","16":"tag-brazil-halal","17":"tag-brazilians","18":"tag-germany","19":"tag-halal-do-brasil-project","20":"tag-projeto-halal"},"wps_subtitle":"The Halal do Brasil Project held a special event at the world\u2019s largest food and beverage show to present products made in Brazil for the Muslim market.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=358922"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/356767"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=358922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=358922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=358922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}