{"id":358951,"date":"2023-10-23T22:14:25","date_gmt":"2023-10-24T01:14:25","guid":{"rendered":"https:\/\/anba.com.br\/halal-brazil-could-go-beyond-protein-exports\/"},"modified":"2024-03-22T17:03:42","modified_gmt":"2024-03-22T20:03:42","slug":"halal-brazil-could-go-beyond-protein-exports","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/halal-brazil-could-go-beyond-protein-exports\/","title":{"rendered":"Halal: Brazil could go beyond protein exports"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Brazil stands out as a leading exporter of halal animal protein, but according to the coordinator of international agribusiness promotion projects at the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Paula Soares, there is a project for other productive sectors to stand out in this market, too.<\/p>\n<p>\u201cThe halal market has to go beyond the protein sector. The first step of ApexBrasil\u2019s Halal do Brasil Project, established a year ago, is to make other sectors, such as tourism and fashion, understand halal goes beyond certification. Halal also involves sustainability and supply chain, for example. Brazilian companies outside the protein sector do not have this information yet,\u201d said Soares in the 2nd Global Halal Brazil Business Forum (GHB), held by the Arab-Brazilian Chamber of Commerce (ABCC) and certifier FAMBRAS Halal, this Monday (23), in S\u00e3o Paulo. The ABCC is a partner of ApexBrasil in the Halal do Brasil Project.<\/p>\n<p style=\"font-weight: 400;\">In the panel \u201cAdded Value of Halal Products for Consumers,\u201d moderated by assistant professor of Sociology and Islamic Studies of Johns Hopkins University in the United States, Ryan M. Calder, Soares spoke about the other initiatives. \u201cThe goal of the second and third phases is to bring Brazilian companies to shows and missions held by the government and the ABCC so they can learn more about the halal market and existing sales opportunities in other countries. In addition to Muslim countries, Europe and the United States also consume halal goods. The project is expected to last three years,\u201d added Soares.<\/p>\n<figure id=\"attachment_337652\" aria-describedby=\"caption-attachment-337652\" style=\"width: 330px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-337652\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2023\/10\/paula-600x400.jpg\" alt=\"\" width=\"330\" height=\"220\" \/><figcaption id=\"caption-attachment-337652\" class=\"wp-caption-text\"><em>Soares: The Halal do Brasil Project aims to involve companies and organize missions<\/em><\/figcaption><\/figure>\n<p>In addition to the coordinator of International Agribusiness Promotion Projects of ApexBrasil, other representatives spoke on the topic. \u201cWe want to show there are many opportunities in manufactured and processed goods, such as cosmetics and exotic foods, in the Gulf market,\u201d said Khaled El Atat, CCO of Kuwait-based Drops Holding Group.<\/p>\n<p>According to Atat, Brazil has tremendous growth opportunities in these areas in Kuwait because it is already known for its quality products. \u201cTo beat the competition with other markets, it is necessary to focus on pricing and product presentation to satisfy the end consumer, who is very demanding.\u201d<\/p>\n<p>The growth prospect for other sectors of the halal market was confirmed by a survey released last year by Salaam Gateway \u2013Global Islamic Economy Gateway. \u201cThere is a projection of increased spending in the food and beverage, pharmaceutical, and cosmetics sectors, reaching USD 2 trillion in 2024,\u201d explained Shaik Zakeer Hussain, operations manager of Salaam Gateway in India.<\/p>\n<p><strong>Halal brand reputation<\/strong><\/p>\n<p>On the panel, the CEO of the\u00a0Islamic\u00a0Chamber\u00a0of Commerce, Industry, and Agriculture (ICCIA), Ashraf El-Tanbouly, drew attention to maintaining the reputation of the Halal brand in the global market.<\/p>\n<p>\u201cWe know that Muslims, around 25% of the global population, consume halal products, so there is a massive demand. However, not all countries follow the same standards for halal certification. There are many different certificates, and not all certifications are authentic, which is why there is confusion in the market today. To give more credibility and maintain consumers\u2019 trust, it is necessary to include important data, such as the company\u2019s website. If consumers lose faith in companies, it will be difficult to regain it later,\u201d said El-Tanbouly.<\/p>\n<p>The GHB is supported by the International Halal Academy, the Islamic Chamber of Commerce, Industry and Agriculture, the Union of Arab Chambers, and the Arab League, and held in partnership with the Brazilian Federal Government, Ministry of Development, Industry, Trade and Services, Ministry of Foreign Affairs, and ApexBrasil. Its sponsors are BRF, Marfrig, Minerva Foods, Laila Travel, Turkish Airlines, Brazilian Tourism Board (Embratur), Travel Plus, H2R Insights &amp; Trends, World Logistic Passport (WLP), Bank ABC in Brazil, Seara, P\u00e3o &amp; Arte, Cristal Plus, Pamun\u00e3 Alimentos.<\/p>\n<p><strong>Translated by El\u00fasio Brasileiro<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the 1st day of the Global Halal Brazil Business Forum (GHB), company representatives discussed the importance of getting certification for producers in the country to serve the Muslim market.<\/p>\n","protected":false},"author":2342,"featured_media":356908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"tags":[232,25505,25566,15786,12126,33473,5722],"class_list":{"0":"post-358951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"tag-brazil","9":"tag-ghb","10":"tag-global-halal-brazil-business-forum","11":"tag-halal-en-2","12":"tag-halal-market","13":"tag-islamic-consumer","14":"tag-muslim-consumers"},"wps_subtitle":"On the 1st day of the Global Halal Brazil Business Forum (GHB), company representatives discussed the importance of getting certification for producers in the country to serve the Muslim market.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=358951"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/356908"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=358951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=358951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=358951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}