{"id":358963,"date":"2023-10-24T20:38:29","date_gmt":"2023-10-24T23:38:29","guid":{"rendered":"https:\/\/anba.com.br\/brazil-bolster-efforts-to-attract-islamic-tourists\/"},"modified":"2024-03-22T17:04:04","modified_gmt":"2024-03-22T20:04:04","slug":"brazil-bolster-efforts-to-attract-islamic-tourists","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazil-bolster-efforts-to-attract-islamic-tourists\/","title":{"rendered":"Brazil bolster efforts to attract Islamic tourists"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Halal tourism is expected to grow as industry associations prepare to welcome Muslims. In Brazil, there are already some initiatives seeking to cater to Muslim travelers. On the panel \u201cTourism and Entertainment: Innovation and Competitiveness,\u201d held on Tuesday (24) at the Global Halal Brazil (GHB) Business Forum in S\u00e3o Paulo, experts presented measures adopted so that tourism in both S\u00e3o Paulo and Brazil becomes Muslim-friendly. On the occasion, S\u00e3o Paulo state\u2019s tourism executive secretary Luciane Leite received from the hands of the vice chairman of certifier FAMBRAS Halal, Ali Zoghbi, the halal guidebook launched in partnership between the S\u00e3o Paulo state government and FAMBRAS. The certifier is the organizer of the GHB together with he Arab-Brazilian Chamber of Commerce<\/strong> (ABCC).<\/p>\n

According to Leite, the travel guidebook is an initiative by the state government to welcome and guide Muslim tourists. \u201cIf want to welcome them, we have to prepare the cities, we have to prepare the people. Our greatest challenge is to make the information get to the largest number of people as possible.\u201d During her panel participation, Leite presented a video from S\u00e3o Paulo state\u2019s tourism secretary Roberto Lucena.<\/p>\n

\"\"
Panel: Brazil has potential to tap into the halal tourism expansion<\/em><\/figcaption><\/figure>\n

Another Brazilian initiative to welcome and host Islamic tourists is in Paran\u00e1\u2019s city of Foz do Igua\u00e7u. Sharing a three-nation border with Argentina and Paraguay, it has large a Arab and Muslim population. According to Foz do Igua\u00e7u tourism secretary Andr\u00e9 Roberto Alliana, 20% of the businesses in the city are Muslim-owned, including hotels, restaurants and stores. He said that there\u2019s a promotion campaign of Foz do Igua\u00e7u underway in Middle East countries.<\/p>\n

Fernando Guinato, director of the Sheraton S\u00e3o Paulo WTC Hotel, where the GHB was held, said that one of the greatest challenges in implementing halal rules is overcoming deep-rooted customs and practices. Sheraton WTC got its halal certification earlier this year. \u201cUltimately you want to create an environment where they can feel at home, integrated.\u201d<\/p>\n

Fazal Bahardeen, CEO of CrescentRating, leading authority on halal tourism, pointed out tourism trends for the following years. \u201cPeople will continue to seek immersive experiences. The traveler who wants purchases and tours will still be there, but the search for unique experiences is a trend,\u201d he said, mentioning the use of artificial intelligence as a industry trend. JIA Trade & Healthy Food Marketing & Tourism CEO Ibrahim Abu-Helil pointed out that not all tourists are the same and that even within the halal rules, there are distinct patterns.<\/p>\n

According to Brazilian Tourism Board (Embratur) institutional relations manager Nicolino Bozzella, tourism represents approximately 10% of Brazil\u2019s gross domestic product and year to date through August, it grossed BRL 22 billion (USD 4 billion). \u201cNo other activity creates so many jobs and income while conservating the environment,\u201d he said. The panel, which was moderated by journalist Andr\u00e9 Coutinho, also featured Turkish Airlines corporate sales senior executive Esra Serpen Coelho. \u201cWe start providing halal services even before they arrive at their destination. This is a very important aspect as a person who has never even eat halal starts to have contact with halal inside the plane,\u201d she said.<\/p>\n

The GHB is supported by the International Halal Academy, the Islamic Chamber of Commerce, Industry and Agriculture, the Union of Arab Chambers, and the Arab League, and it\u2019s held in partnership with the Brazilian Federal Government, Ministry of Development, Industry, Trade and Services, Ministry of Foreign Affairs, and ApexBrasil.<\/p>\n

Its sponsors are BRF, Marfrig, Minerva Foods, Laila Travel, Turkish Airlines, Embratur, Travel Plus, H2R Insights & Trends, World Logistic Passport (WLP), Bank ABC in Brazil, Seara, P\u00e3o & Arte, Cristal Plus, Pamun\u00e3 Alimentos.<\/p>\n

Read more about the GHB Business Forum<\/a>.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Tourism Secretariats of S\u00e3o Paulo and Foz do Igua\u00e7u presented projects that seek to welcome Muslim tourists following the principles and rules of their religion. The industry has the potential to grow, say experts present at the 2nd GHB Business Forum.<\/p>\n","protected":false},"author":2317,"featured_media":356954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"tags":[559,22644,232,26930,15785,37980,25505,26362,15786,29862,433,11228],"class_list":{"0":"post-358963","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"tag-arab-brazilian-chamber-of-commerce","9":"tag-brasil-en-2","10":"tag-brazil","11":"tag-camara-de-comercio-arabe-brasileira-en","12":"tag-fambras-halal-en-2","13":"tag-foz-do-iguacu-en-2","14":"tag-ghb","15":"tag-global-halal-business-forum","16":"tag-halal-en-2","17":"tag-sao-paulo-en-2","18":"tag-tourism","19":"tag-turismo-ar"},"wps_subtitle":"Tourism Secretariats of S\u00e3o Paulo and Foz do Igua\u00e7u presented projects that seek to welcome Muslim tourists following the principles and rules of their religion. The industry has the potential to grow, say experts present at the 2nd GHB Business Forum.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=358963"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/358963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/356954"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=358963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=358963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=358963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}