{"id":359072,"date":"2023-11-29T13:28:37","date_gmt":"2023-11-29T16:28:37","guid":{"rendered":"https:\/\/anba.com.br\/uae-dates-a-bestseller-in-section-of-sams-club-in-brazil\/"},"modified":"2024-03-22T17:07:33","modified_gmt":"2024-03-22T20:07:33","slug":"uae-dates-a-bestseller-in-section-of-sams-club-in-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/uae-dates-a-bestseller-in-section-of-sams-club-in-brazil\/","title":{"rendered":"UAE dates a bestseller in section of Sam\u2019s Club in Brazil"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Dates from the United Arab Emirates were the bestselling product in the Fruit & Vegetable section of the Sam\u2019s Club supermarkets in Brazil in November. So said Christiano Sanguinetti, commercial director for perishable food, based on the results obtained from the campaign in the stores.<\/p>\n

The action started on the Monday of the second week of November and included 18 units of Sam\u2019s Club, featuring the exhibition of visual materials, creation of an area that was reminiscent of an Arab tent, and tastings of the fruit. It was a partnership with the Al Foah company, which owns Date Crown, the brand of dates sold by Sam\u2019s Club.<\/p>\n

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Dates were showcased in tents<\/figcaption><\/figure>\n

Sanguinetti says that Sam\u2019s Club started selling the dates last December, but in just three weeks of November, it sold a volume that was 83% higher than in the previous 11 months. \u201cIt was spectacular,\u201d says the executive on the results obtained from the initiative, which he sees as a consequence of two moves.<\/p>\n

\u201cFirst, the visual communication gave more visibility to the product, and second, our members demand new products. Sam\u2019s Club is a channel that speaks of imported goods, so our members have an appetite for imported goods. But I have no doubt that every investment that Date Crown has made in my clubs really helped selling the product,\u201d he said.<\/p>\n

Sam\u2019s Club is a membership-only club retail store chain. The chain, owned by Carrefour Brasil, has 49 stores across 16 states and caters to the upper and upper middle classes. The 50th<\/sup> stores will open later this week.<\/p>\n

The chain saw the indications of the success that the dates could achieve when it started selling them in December 2022. But back then no marketing actions were held \u2013 the product was just put on the shelves. \u201cSome internal indications showed that our members saw the value of the dates,\u201d says Sanguinetti. The results had been higher than those that new products on the shelf usually present.<\/p>\n

The next year\u2019s planning for the dates had already been drawn but will be reassessed due to the recent results. Sanguinetti sees the potential that the fruit has for the clients of Sam\u2019s Club, of whom only 5% consumed the dates, despite the increase in sales. \u201cI have a huge lead,\u2019 says the executive on what could still be tapped out. He has high expectations for the consumption of the dates in the chain in 2024.<\/p>\n

The campaign was orchestrated by the official representative of Al Foah in Brazil, entrepreneur Julia de Biase. She started working with the brand some five years ago and has since promoted the product among Brazilians, who weren\u2019t used to consume dates. \u201cWe\u2019re creating the date consumption habit in the country,\u201d she says. A promotion actions of Date Crown dates was also held in Carrefour supermarkets.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Supermarkets of the chain held a promotion campaign of the Date Crown dates in November. The product was the bestseller in the Fruit & Vegetable section.<\/p>\n","protected":false},"author":1455,"featured_media":357426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,91],"tags":[26608,46751,26609,30959,1771,26612,37635,26622,30957,28855],"class_list":{"0":"post-359072","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-economy","9":"tag-al-foah-en-2","10":"tag-christianno-sanguinetti","11":"tag-date-crown-en","12":"tag-date-crown-dates","13":"tag-dates","14":"tag-julia-de-biase-en-2","15":"tag-sams-club-en","16":"tag-tamaras-en","17":"tag-tamaras-date-crown-en","18":"tag-where-to-buy-dates"},"wps_subtitle":"Supermarkets of the chain held a promotion campaign of the Date Crown dates in November. The product was the bestseller in the Fruit & Vegetable section.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/359072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=359072"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/359072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/357426"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=359072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=359072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=359072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}