{"id":359152,"date":"2023-12-22T13:59:16","date_gmt":"2023-12-22T16:59:16","guid":{"rendered":"https:\/\/anba.com.br\/textile-firm-lunelli-talked-sustainable-practices-in-dubai\/"},"modified":"2024-03-22T17:10:08","modified_gmt":"2024-03-22T20:10:08","slug":"textile-firm-lunelli-talked-sustainable-practices-in-dubai","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/textile-firm-lunelli-talked-sustainable-practices-in-dubai\/","title":{"rendered":"Textile firm Lunelli talked sustainable practices in Dubai"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Brazilian textile company Lunelli based in Santa Catarina was represented at the U.N. climate summit COP28 in Dubai by the company\u2019s sustainability expert Mariana Emmerich (<em>pictured, L<\/em>), who spoke on panels about fashion and sustainability during the event and highlighted the company\u2019s progress in sustainability practices.<\/p>\n<p>\u201cSustainability is part of the DNA of <a href=\"https:\/\/lunelli.com.br\/\" target=\"_blank\" rel=\"noopener\">Lunelli<\/a>, which is a family business that started small and has grown since, always thinking about the optimization of resources,\u201d the expert told ANBA.<\/p>\n<p>Emmerich talked in panels about the journey of Lunelli, which she said already started sustainable by making diapers out of the industry\u2019s fabric leftovers in 1981. The panels were themed \u201cShaping a Sustainable Future: Building a Sustainable Fashion and Beauty Industry\u201d and \u201cSuccessful Stories of Governance and ESG Challenges.\u201d ESG stands for environmental, social and corporate governance.<\/p>\n<p>\u201cOn the fashion and beauty panel, we were the only textile firm and had a very enriching talk. It is interesting to note the power that the industry has to influence the consumer behavior, of talking the consumer into conscious consumption and searching for certified, traceable fashion products. We can\u2019t make any change as fashion companies alone, because the shift towards conscious consumption has to be collective,\u201d she said.<\/p>\n<p>A signatory of the U.N. Global Compact Brazil since November, Lunelli is committed to the Sustainable Development Goals (SDGs). The company established the sustainability department in 2019, but Emmerich said an ISO 14001-certified environmental management system had been in existence since 2006.<\/p>\n<p>\u201cThe Compact is also part of our strategy, and being with them at COP28 has been very important\u00a0 This adherence came to confirm our pledges and account for our progress. We were already voluntarily prioritizing the SDGs,\u201d she said.<\/p>\n<p>In 2022, the company saw a restructuration that combined the sustainability department and the governance and audit department, making ESG strategic for its business model, said Emmerich. \u201cIt was a maturing process to bring ESG into the business strategy as for the business to be sustainable, it has to be economically viable,\u201d she said.<\/p>\n<figure id=\"attachment_340918\" aria-describedby=\"caption-attachment-340918\" style=\"width: 317px\" class=\"wp-caption alignright\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2023\/12\/WhatsApp-Image-2023-12-20-at-16.08.43-600x400.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-340918\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2023\/12\/WhatsApp-Image-2023-12-20-at-16.08.43-600x400.jpeg\" alt=\"\" width=\"317\" height=\"211\" \/><\/a><figcaption id=\"caption-attachment-340918\" class=\"wp-caption-text\">Manufacturing in a Lunelli plant<\/figcaption><\/figure>\n<p>Lunelli now has two <strong>sustainability reports<\/strong> that are published with a series of ESG sustainability iniciatives.<\/p>\n<p>To reduce the <strong>environmental impacts<\/strong> of the textile industry, Lunelli invests in low-impact <strong>raw materials<\/strong> and eco-efficient processes like certified cotton and viscose, and it is a member of the Better Cotton Initiative (BCI) for a more responsible production of cotton throughout the textile chain.<\/p>\n<p>It also has the country\u2019s largest <strong>digital stamping<\/strong> that optimizes the process and has boosted the output by 24%, cutting the water consumption by 15% compared to the traditional processes.<\/p>\n<p>A sustainable technology has recently been implemented, of modal, biodegradable fabric like viscose, based on wood. Lunelli wants to put on the market an average of 4 tonnes a month. The fabric values the recovery of wood by-products, contributing to a more sustainable cycle.<\/p>\n<p>Lunelli has been in operation for 42 years and owns two business units, one of fabrics and one of clothing, which features eight children\u2019s, women\u2019s and men\u2019s clothing, swimwear, and denim. The family business has plants in Santa Catarina, S\u00e3o Paulo, Cear\u00e1, and Paraguai and over 5,000 employees.<\/p>\n<p><strong>Fashion exports<\/strong><\/p>\n<p>Lunelli has a large presence in Brazil and has its own stores and or collections in multibrand stores across all Brazilian states. Overseas, some 80% of the sales go to South and Central America countries, but it also operates in North America and Europe. Earlier this year, it stated selling to <strong>Lebanon<\/strong> and has orders from the Arab country for the next year. The company plans on expanding into other regions, including the Middle East.<\/p>\n<p>A lesson that Emmerich took from her trip to Dubai was that there are challenges across all industries, that the change is collective and that \u201clocal actions and solutions for global problems\u201d are being conducted.<\/p>\n<p><strong>Translation by Guilherme Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brazilian company started implementing measures for the environment in its production even before it was a hot topic. At COP28 in the United Arab Emirates, the company was a highlight in textiles.<\/p>\n","protected":false},"author":2305,"featured_media":357778,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[103],"tags":[1967,47079,592,47062,34139,47080,2299,27364,4947,4963],"class_list":{"0":"post-359152","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sustainability","8":"tag-clothing","9":"tag-fabric","10":"tag-fashion","11":"tag-lunelli","12":"tag-moda-en","13":"tag-stamping","14":"tag-sustainability","15":"tag-sustentabilidade-en-2","16":"tag-tecidos","17":"tag-textiles"},"wps_subtitle":"Brazilian company started implementing measures for the environment in its production even before it was a hot topic. At COP28 in the United Arab Emirates, the company was a highlight in textiles.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/359152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=359152"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/359152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/357778"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=359152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=359152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=359152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}