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<\/a>\u201cHistorically there have been more barriers in Brazil to sell in brick-and-mortar stores than online. So, we\u2019ve started since the beginning selling online to reach more people,\u201d explains Coffee ++ e-commerce director Tiago Alvisi.<\/p>\n
On the company\u2019s website, four types of products are sold: ground coffee, coffee beans, coffee capsules, and drip coffee. The raw material is bought from Brazilian farmers.<\/p>\n
After catering to all Brazilian states and being sold in major supermarket chains like St. Marche and others, the brand started being resold on various e-marketplaces in Brazil like Amazon<\/strong>, Mercado Livre, Shopee, Magazine Luiza, and Americanas.\u00a0<\/strong><\/p>\n \u201cWe sell on other websites because we like to give the customer options on where to buy. Some buyers only buy on Amazon, while others only use Mercado Livre, so these e-commerce platforms end up serving as a marketing tool for people to get to know our brand. We respect the prices so that they aren\u2019t much higher or lower in a particular e-commerce,\u201d says Alvisi.<\/p>\n In 2022, aiming to cater to new markets, the specialty coffee brand from Minas Gerais started exporting to the U.S. \u201cAs we didn\u2019t know the U.S. market, we struck a partnership with a company from there that trained us, explained the market to us, and acted as a go-between for us to get there. Since we were already selling on Amazon Brasil, it wasn\u2019t hard to start selling via the U.S. Amazon<\/a>. The rules were quite similar, and as for logistics, we sent a certain amount of products to the Amazon to facilitate it, and when the purchase is made, they distribute them,\u201d says e-commerce director of Coffee ++\u2019s.<\/p>\n How to sell via e-commerce<\/strong><\/p>\n Before starting to sellon different e-commerce websites and e-marketplaces, Alvisi recommends that companies perform a through analysis of the operations and rules of each platform.<\/p>\n \u201cSome e-marketplaces will retain 15% of the value sold by the company, while others will retain a smaller percentage. For you to sell on these websites, you must have a well-designed logistics chain to meet the delivery time that\u2019s acceptable to each destination. You can\u2019t take 20 days to deliver when your competitor takes only five days,\u201d says Alvisi.<\/p>\n When you are in an e-marketplace like Amazon<\/strong>, Alvisi stresses the importance of participating in the campaigns of the brand such as Amazon Prime Day to be able to stand out as a reliable company. Amazon Prime Day is a deal event exclusively for members.<\/p>\n \u201cE-marketplaces operate all in a similar fashion. You have to understand the technology of the system, upload images and descriptions of your products, put prices. The bureaucratic part, of documentation, is usually quite simple.”<\/p>\n Exporter\u2019s association AEB chairman Arthur Pimentel says\u00a0 the Brazilian entrepreneurs should pay attentionto some aspects before entering the medium.<\/p>\n \u201cInternational trade is very dynamic, and the opportunities are created day after day, so care must be taken. E-commerce can\u2019t be just an online store \u2013 it has to be a new way to sell. It must be the sum of sales channels, social media, marketing<\/strong> etc.\u201d<\/p>\n As it involves various fronts, you have to do the math to understand if the company is really prepared. Investments in logistics and social media are some of those that require attention, says AEB\u2019s chairman.<\/p>\n What to take into account<\/strong><\/p>\n When the company starts operating in a new e-commerce, you have to have a very well-established staff and structure to have the capacity to meet the demands of all.<\/p>\n<\/a>