{"id":359299,"date":"2024-02-22T14:17:53","date_gmt":"2024-02-22T17:17:53","guid":{"rendered":"https:\/\/anba.com.br\/lapima-made-in-brazil-luxury-eyewear\/"},"modified":"2024-03-22T17:14:16","modified_gmt":"2024-03-22T20:14:16","slug":"lapima-made-in-brazil-luxury-eyewear","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/lapima-made-in-brazil-luxury-eyewear\/","title":{"rendered":"Lapima: Made-in-Brazil luxury eyewear"},"content":{"rendered":"

S\u00e3o Paulo \u2013 There is no way you can find in any language the origin or the meaning of Lapima<\/strong> \u2013 the name given by entrepreneurs Gisela and Gustavo Assis to the luxury eyewear brand<\/strong> they created in 2016. \u201cLapima\u201d is short for \u201cl\u00e1 em cima<\/em>\u201d [up there], as the couple\u2019s first-born son Guga used to refer to a high spot. \u201cWe loved how he spoke and the meaning of the word. So it made sense to give the name Lapima to our \u2018fourth child,\u2019\u201d says Gisela, who\u2019s also mother to Joaquim and Carlota. Pictured above, Gisela and Gustavo.<\/em><\/p>\n

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Entrepreneurial couple Gustavo and Gisela<\/figcaption><\/figure>\n

The couple discovered 14 years ago that their intimate partnership would also work in business, when they joined a fashion retail enterprise as partners. \u201cIt has been a success from the start!\u201d They sold the company when they decided to create another from the scratch, an original project made just by them. The choice regarding what to make wasn\u2019t hard. \u201cWe believe glasses are a form of expression of style, and as consumers ourselves, we saw in them a good market opportunity.\u201d In just eight years, the made-in-Brazil projects are sold in over 30 countries. \u201cWe have a store in S\u00e3o Paulo, and we\u2019re in 330 points of sale, both in independent optical shops and luxury fashion stores.\u201d<\/p>\n

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Studio: Glasses as works of art<\/figcaption><\/figure>\n

In the Arab world, it was Dubai that first opened its doors to the Brazilian brand. \u201cWe started with the Galeries Lafayette UAE and an optical shop called The Art of Optics.\u201d In February 2024, Lapima participated for the second time in Milan optical fair MIDO. \u201cWe received some clients from Abu Dhabi, Kuwait, Saudi Arabia, and Egypt!\u201d celebrates Gisela, saying she was excited to be in these places, too.<\/p>\n

Lapima was born with the idea of creating objects that could be perceived as artworks, sculptures that could be passed on as heirlooms. \u201cWe wanted an item that wasn\u2019t perishable, that people kept for their whole life and was part of their life story, as it used to be \u2013 a long-lasting high-quality design item,\u201d she explained.<\/p>\n

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Lapima campaign: Investment in design<\/figcaption><\/figure>\n

Their glasses were designed for people who love traveling, enjoy architecture, dance, and the arts in general. \u201cOur creations are thought out for those who enjoy the good things in life, simple and well made,\u201d Gisela sums up. Therefore, she says, the luxury market was a natural outlet when they set up their business plan. \u201cSince the shapes have a complex design-to-production process, we felt we should seek out the best raw materials, too. So our business plan was focused on the international luxury market of independent eyewear brands. In other words, Lapima was born to be the first Brazilian brand in the independent luxury brand market.\u201d<\/p>\n

Since 2017, the company has presented its collections twice a year in Paris, and 70% of its production is focused on the foreign market. Gisela attributes the success of the brand to the fact that it delivers a totally innovative, trendsetter product, always with plenty of quality, punctuality, and a unique communication. \u201cThe market abroad has noticed our seriousness and trusts our work,\u201d she says.<\/p>\n

The models of the brand are popular both in Brazil and abroad. \u201cOur designs are unique, but whose who look for items that bolster their authenticity are scattered across the world.\u201d According to Gisela, those who choose Lapima glasses tend to be over 35, are self-sufficient, frequent the artistic, fashion circles, and is quite confident to pull off the exclusive items.<\/p>\n

Translation by Guilherme Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Products by the Brazilian brand are present in 30 countries and can be found in over 300 points of sale. The company aims to design glasses that can be perceived as works of art, to be passed on as heirlooms.<\/p>\n","protected":false},"author":2343,"featured_media":358347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,91],"tags":[47575,4272,47560,47561,47562,47576,38062,35464,47577,47578],"class_list":{"0":"post-359299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-economy","9":"tag-export-luxury","10":"tag-eyewear","11":"tag-gisele-assis","12":"tag-gustavo-assis","13":"tag-lapima","14":"tag-lapima-eyewear","15":"tag-luxo-en","16":"tag-luxury","17":"tag-luxury-exports","18":"tag-luxury-fashion"},"wps_subtitle":"Products by the Brazilian brand are present in 30 countries and can be found in over 300 points of sale. The company aims to design glasses that can be perceived as works of art, to be passed on as heirlooms.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/359299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2343"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=359299"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/359299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/358347"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=359299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=359299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=359299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}