![\"\"](\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/03\/quenia-wam-1-scaled.jpg\")
<\/a>The panel discussion featured Mohamed Jalal Alrayssi, Director-General of WAM (pictured above, on the mic)<\/em>; Ochieng Rapuro, Editor-in-Chief at the Standard Media Group; Kanika Saigal, Business Editor at the Africa Report; and Joseph Odindo, Senior Lecturer at the Aga Khan School of Media, University Graduate School of Media and Communication. The conversation was moderated by Davina Leonard, a Nairobi-based writer, actor, and film producer.<\/p>\n Advancing the core themes of the paper, i.e. changing audience behavior, the role of technology, sports and environmental journalism and more, the event convened a panel discussion focusing on the role of these subjects within the Kenyan and wider African media landscape.<\/p>\n The discussion attended to the most pressing issues facing the media in Kenya and beyond, with a particular focus on the challenges and opportunities presented by technology – in all its forms.<\/p>\n Joseph Odindo stressed the importance of digital literacy when training junior journalists, noting there is a need for university curricula review, to bring it up to date with new technologies. Much of the conversation centered on the role of artificial intelligence, with Ochieng Rapuro arguing that the training of AI tools is critical in their use in regional journalism.<\/p>\n His remarks were echoed by Alrayssi, who went further to make the case for protecting journalists in the process of incorporating new technologies, stressing the importance of global cooperation. \u201cWe have to work together internationally to enact laws and regulations to protect our copyrights as journalists.\u201d<\/p>\n A feature of the Global Media Congress is the Media Future Labs, a series of frank and open roundtable debates led by those shaping the future of the media industry. The White Paper is a product of those discussions, addressing fundamental questions regarding the future of the media industry.<\/p>\n According to the WAM\u2019s Director-General, the media industry is undergoing rapid changem which demands decisive leadership. \u201cIn this White Paper, we explore those decisions that media leaders need to make \u2013 like whether it be to incorporate AI into their operations or not \u2013 decisions which inevitably may have profound consequences. What is clear however, both from the panel today and the discussions at the Global Media Congress \u2013 is that the media is fundamentally hopeful about the future. Of course, there are challenges ahead, but it’s deeply encouraging to see how passionate media leaders are about crafting the sustainable media industry of the future, in Kenya and beyond,\u201d he said.<\/p>\n The White Paper\u2019s chapters<\/strong><\/p>\n The first chapter of the paper is \u201cAI in the Media: A Sea-Change or Another Wave in the Tide of Innovation?\u201d, followed by \u201cThe Revival of Print Journalism?\u201d, \u201cA New Way of Understanding Audiences,\u201d \u201cLeveraging the Power of Women’s Sports on and off the Field,\u201d \u201cThe Role of Technology in Driving Sports Audience Engagement,\u201d \u201cAI and Media Literacy: The New Frontiers of Disinformation,\u201d \u201cEnvironmental Journalism: Bridging the Divide Between Readers and Issues,\u201d and \u201cData Journalism: A Powerful Tool.\u201d<\/p>\n Translation by Guilherme Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" WAM presented in Nairobi the White Paper of the 2nd Global Media Congress that took place in Abu Dhabi last November. The paper explores the role of artificial intelligence in newsrooms.<\/p>\n","protected":false},"author":2318,"featured_media":358474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3066],"tags":[44799,4730,44809,48049,47887,48050,48051,47888],"class_list":{"0":"post-359324","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-society","8":"tag-congresso-global-de-midia","9":"tag-emirates-news-agency","10":"tag-global-media-congress","11":"tag-kenya-media","12":"tag-mohamed-jalal-alrayssi","13":"tag-uae-media","14":"tag-uae-state-news-agency","15":"tag-wam-ae"},"wps_subtitle":"WAM presented in Nairobi the White Paper of the 2nd Global Media Congress that took place in Abu Dhabi last November. The paper explores the role of artificial intelligence in newsrooms.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/359324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2318"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=359324"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/359324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/358474"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=359324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=359324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=359324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}