S\u00e3o Paulo \u2013 From their hands leave delicate items and embroidery that decorates clothes and bed and table articles. They are labyrinths, embroidery, chintz and lace produced by artisans from Para\u00edba, in northeastern Brazil. The group participates in the Para\u00edba Handicraft Program, supported by the local branch of the Brazilian Micro and Small Business Support Service (Sebrae). Present at fairs and events, within and outside Brazil, the target of the members is to gain visibility for greater production. In fact, if the topic is spotlights, they have already landed in collections by stylist Ronaldo Fraga, from Minas, among others.<\/p>\n
\u201cRonaldo Fraga has already been here to learn about our work," explained Terezinha Matias Cristovam, president of the Association of Artisans of Serra Rachada. Serra Rachada is the name of the rural zone in the city of Riach\u00e3o do Bacamarte, in Para\u00edba, 90 kilometres away from state capital, Jo\u00e3o Pessoa. She explains that the association has 33 participants, but that in the region there are another 65 producers. <\/p>\n
According to Terezinha, sales of clothes with the embroidery or chintz and lace are produced under orders, whereas the line of bed linen is produced continually. \u201cWe have mats for decorating tables, towels, bed spreads and sheets, among others," she explained. The contact with buyers is made during participation in fairs and events all over Brazil. "We often travel to Belo Horizonte, Bras\u00edlia, Par\u00e1, Recife and S\u00e3o Paulo, for example," she said. <\/p>\n
During their travels, the embroiderers from Para\u00edba even participated, last year, in Paris, France, in garment and accessory fair Pr\u00eat-\u00e0-Porter. The trip was supported by the Talent from Brazil program, developed by the Ministry of Agrarian Development and the Sebrae, in which they also participate. \u201cThose who saw our work liked it," guaranteed Terezinha. Prepared to promote her work, the artisan also made a point, in the main fashion hub in the world, of sitting on a bench and embroidering. "I understood nothing of what the French said to me, but those with me said that I was praised many times," she explained.<\/p>\n
The French tour has not yet resulted in export contracts, but sales abroad are a target. \u201cIt would be great, we are very interested," said Terezinha. Arab women, who appreciate embroidery and lave from Brazil, are also targeted by the group. \u201cThat is a great opportunity for our work," she said.<\/p>\n
According to the state handicraft manager at the Para\u00edba state branch of the Sebrae, Ver\u00f4nica Ribeiro, the institution offers direct support to over 600 groups of artisans in the state. \u201cWe granted managerial and technology training for production of items with greater design and better product presentation," she explained. \u201cThat, plus support to participation in fairs and events," he said.<\/p>\n
The work for export of handicraft from Para\u00edba, says Ver\u00f4nica, has already started. \u201cSome groups sell abroad, in a process that should grow from now on," she explained.<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Artists from Para\u00edba hit the road to show their labyrinths, chintz and embroidery in Brazil and abroad. Products will be shown in public areas in Paris, France. Arabs are targeted.<\/p>\n","protected":false},"author":2314,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-35933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"Artists from Para\u00edba hit the road to show their labyrinths, chintz and embroidery in Brazil and abroad. Products will be shown in public areas in Paris, France. Arabs are targeted.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/35933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2314"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=35933"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/35933\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=35933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=35933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=35933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}