{"id":363790,"date":"2024-04-12T11:45:49","date_gmt":"2024-04-12T14:45:49","guid":{"rendered":"https:\/\/anba.com.br\/?p=363790"},"modified":"2024-04-12T11:45:52","modified_gmt":"2024-04-12T14:45:52","slug":"abu-dhabi-to-have-2-piccadilly-stores-this-year","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/abu-dhabi-to-have-2-piccadilly-stores-this-year\/","title":{"rendered":"Abu Dhabi to have 2 Piccadilly stores this year"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 The first branch store of Brazilian women\u2019s footwear manufacturer Piccadilly is in operation in the Reem Mall in Abu Dhabi, the United Arab Emirates\u2019 capital city. The official inauguration is slanted for the next few days, as the company waited the end of the Muslims\u2019 holy month Ramadan for this event. Ramadan ended last Tuesday (9). Later this year, a second location will open in Abu Dhabi.<\/p>\n\n\n

\n
\"Shoes
Shoes showcased in the new location. Following several years of operation in Kuwait, partnership has a new address in Abu Dhabi, too<\/figcaption><\/figure>\n<\/div>\n\n\n

Piccadilly Expansion Manager Bruna Kremer told ANBA the two locations are part of the company\u2019s international expansion plan for this year. Inaugurations will also take place in 2024 in Bogota, Colombia; Monterrey, Mexico; Santo Domingo, Ecuador; Manila and General Santos, Philippines; and a Peruvian city still to be defined.<\/p>\n\n\n\n

Expansion into Abu Dhabi<\/strong><\/h2>\n\n\n\n

The Abu Dhabi point of sale belongs to the same businessman who has worked with the company for 15 years and owns 13 branch locations in Kuwait. \u201cDriven by the brand\u2019s success in Kuwait, he was looking for new opportunities to expand his business in the Middle East. That\u2019s when the opportunity came to open stores in Abu Dhabi,\u201d says Kremer. Another form of operation of the company is through \u201clicensed\u201d stores, which replicates the franchise business model that is more common in Brazil.<\/p>\n\n\n\n

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\u201cWe have a very strong focus in using metallic materials to meet a demand that is very particular of this market.\u201d<\/p>\nBruna Kremer, Expansion Manager at Piccadilly<\/cite><\/blockquote>\n\n\n\n

In the Middle East and North Africa, the Piccadilly shoes also reach Saudi Arabia, Bahrain, Chipre, Israel, Jordan, Lebanon, Oman, Egypt, Algeria, Libya, and Tunisia. The products are manufactured in Brazil and exported, and the collection sold in Abu Dhabi is the same that caters to the domestic market. Clients in the region favor scarpin heels, which are both \u201celegant\u201d and \u201ccomfortable”, Kremer says, as well as the company\u2019s sneakers and shoes with \u201cmetallic\u201d details.<\/p>\n\n\n

\n
\"Sneakers
Sneakers and metallic shades are popular among Arab customers<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cWe can work now with the same collection that\u2019s sold in Brazil, but we have a very strong focus in using metallic materials to meet a demand that is very particular of this market,\u201d she says. \u201cAs for the Kuwaiti consumer, we find it to be a more modest market compared to the UAE,\u201d she adds.<\/p>\n\n\n\n

In 2023, Piccadilly grossed BRL 597.6 million [USD 117.7 million], 35% of which came from its international operations, with a foothold on over one hundred countries. Arab countries are the destination of 15% of the shoes exported by Piccadilly. Kremer says the Brazilian footwear is recognized and well known for its high quality and \u201cunique\u201d design. But there is still a long way to go. Besides being known by their strengths, Kremer says, Brazilian brands have yet to be \u201cdesired\u201d by foreign customers.<\/p>\n\n\n\n

She points out that Piccadilly was a \u201cvisionary\u201d in the 1990s when it gave up its private labeling model in which a company sells products under its own brand name while outsourcing production to a third-party manufacturer. Since then, it has focused on a \u201cappeal\u201d to comfort and quality, features that are now the main trait of its shoes. \u201cAs years go by, though, fashion also started to be a key element, and we believe that our combination of fashion and comfort and quality has led us to meet the needs of women in the markets we operate in and convey the purpose of our brand that is to encourage women to walk their own path,\u201d says Kremer.<\/p>\n\n\n\n

Find out more<\/a>.<\/p>\n\n\n\n

Translated by<\/strong> Guilherme Miranda<\/strong><\/p>\n

Supplied<\/div>
Supplied<\/div>
Supplied<\/div>","protected":false},"excerpt":{"rendered":"

Following 15 years in Kuwait, a local partner is expanding his operation in the Arab world. A second branch store will open in the UAE later this year.<\/p>\n","protected":false},"author":2317,"featured_media":363781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,114],"tags":[11909,48399,2063,2374,10626,2650],"class_list":{"0":"post-363790","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-news","9":"tag-abu-dhabi-en-2","10":"tag-arab-2","11":"tag-middle-east","12":"tag-north-africa","13":"tag-oriente-medio-ar","14":"tag-united-arab-emirates"},"wps_subtitle":"Following 15 years in Kuwait, a local partner is expanding his operation in the Arab world. A second branch store will open in the UAE later this year.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/363790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=363790"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/363790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/363781"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=363790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=363790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=363790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}