![\"Marcel](\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/GUS_8516-1024x683.jpg\")
Marcel Sacco, vice president of marketing and new business at BRF and general manager at BRF Pet, said BRF Pet has increased its productive capacity and product portfolio for a growing market \u2013 a survey by the Brazilian Association of the Pet Products Industry (Abinpet) released earlier this year showed that the pet population in Brazil hit 167.6 million, with 67.8 million dogs and 33.6 million cats, besides birds, ornamental fish, and others.<\/p>\n\n\n\n
In 2023 the Brazilian pet industry, encompassing veterinary, food and equipment, reached BRL 47 billion. Pet food accounts for 78% of this. The executive mentions data from the Euromonitor showing that the sector grows faster than the global economy.<\/p>\n\n\n\n
Read more: According to Abinpet, exports grew 2.7% in 2023 year on year, to USD 447 million. Imports declined by 24%, to USD 10.5 million. The industry\u2019s highest global revenues are in the United States, China, Brazil, Germany, the United Kingdom, and Japan. The industry has an annual turnover of USD 149.8 billion, as per numbers presented by Abinpet and supplied by Euromonitor on 2023 and 2022.<\/p>\n\n\n \u201cInternational expansion, which now accounts for some 10% of BRF Pet business, is also on the horizon. We\u2019re focused on diversifying markets and acquiring new destinations to widen our presence in the global market. We\u2019ve exported to South and Central America, and the Middle East, too,\u201d said Sacco. Primoc\u00e3o, Primogato and Faro are some of the brands the company ships to Arab countries.<\/p>\n\n\n\n The company\u2019s operation in the Middle East and North Africa is expected to grow in the coming years. \u201cWe remain interested and prepared to further build on business with Arab countries. We\u2019re scoping out the leading markets in the region, ensuring that the products to be exported are adapted to local requirements of consumers and regulatory agencies,\u201d he said. Arabs are part of a list of over 20 countries the company operates in.<\/p>\n\n\n\n Out of the 20 brands that the company owns, Sacco mentions premium special brand GranPlus as its flagship, and super premium natural Guabi Natural and BioFresh as unique brands. The latter two, he explains, are in line with a trend of dogs and cats owners to seek out increasingly natural foods. \u201cFor 2024 we\u2019ve invested in wet foods in both pouches and tins, and snacks,\u201d he said.<\/p>\n\n\n\n \u201cWe remain interested and prepared to further build on business with Arab countries\u201d<\/p>\nMarcel Sacco, Vice President of Marketing & New Business at BRF and general manager at BRF Pet<\/strong><\/strong><\/cite><\/blockquote>\n\n\n\n BRF Pet was established in 2018. It now has 1,400 employees distributed across five plants in Brazil\u2019s Campinas, Bastos, Francisco Beltr\u00e3o, and Ivoti, and Paraguay\u2019s Dr. Juan Le\u00f3n Mallorquin. The productive capacity of wet food production in the Bastos plant was expanded in 2023.<\/p>\n\n\n\n \u201cEvidence that BRF S\/A is banking on pet products is its recent investment in dog and food supplements with the new GUD brand of food supplements, including formulae with natural ingredients and bone-shaped softgels. We\u2019re the first Brazilian pet food company to enter this pet nutrition market that used to be dominated by the pharma industry. And we\u2019re eager to keep growing and innovating, with two more launches about to be announced,\u201d said Sacco. Find out more on the company<\/a>.<\/p>\n\n\n\n Translated by Guilherme Miranda<\/strong><\/p>\n
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Brazilian veterinarian adapts to treat pets in Qatar<\/a><\/em><\/p>\n\n\n\n![\"Some](\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/meg-1024x834.jpg\")
BRF Pet\u2019s natural food and opportunities<\/strong><\/h2>\n\n\n\n
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