{"id":366115,"date":"2024-05-15T11:14:18","date_gmt":"2024-05-15T14:14:18","guid":{"rendered":"https:\/\/anba.com.br\/?p=366115"},"modified":"2024-05-15T14:49:48","modified_gmt":"2024-05-15T17:49:48","slug":"tunisians-aim-to-gain-market-share-in-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/tunisians-aim-to-gain-market-share-in-brazil\/","title":{"rendered":"Tunisians aim to gain market share in Brazil"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Five companies from Tunisia<\/strong> have landed in Brazil to represent the Arab country at the APAS Show 2024<\/strong>. The world\u2019s biggest grocery retail industry show and Latin America\u2019s largest food and beverage show features Al Jazira<\/a>, I3C+<\/a>, CBF Plus<\/a> (Cap Bon Frigorifique Plus), Nouri Dates<\/a>, and FIT<\/a> (Fadhel Internacional Trading), all of which aim to gain more Brazilian clients and do business<\/strong>.<\/p>\n\n\n\n

Exhibiting in an area organized by the Arab-Brazilian Chamber of Commerce <\/strong>(ABCC) at the Blue Pavilion in Expo Center Norte, the companies from Tunisia showcase their top products \u2013 dates and olive oil.<\/p>\n\n\n

\n
\"CEPEX
CEPEX director: Enthusiasm for the results already obtained at the APAS Show<\/figcaption><\/figure>\n<\/div>\n\n\n

Representing the Tunisian companies, Tunisian Export Promotion Center (CEPEX)<\/a> director Raoudha Jerbi Abbes has said she\u2019s very excited with the event.<\/p>\n\n\n\n

\u201cThis is the seventh APAS Show we\u2019re participating. We always arrive at the event with high expectations given the results we obtained in past editions,\u201d said the CEPEX director. \u201cEvery year we participate in the APAS Show, our main goal is to conquer more Brazilian customers. I believe Brazil has a potential that is yet to be tapped, so we could expand further into this market.\u201d<\/p>\n\n\n\n

Although dates and olive oils <\/strong>remain the leading products showcased during this year\u2019s show, there\u2019s a desire to showcase more goods to Brazilian customers.<\/p>\n\n\n\n

\u201cWe see that consumers are eager to discover Tunisian products, particularly olive oil and dates. Eventually we want to showcase other goods that could interest Brazilian consumers, like canned goods,\u201d says Abbes.<\/p>\n\n\n\n

Tunisian exporters<\/strong><\/strong><\/h2>\n\n\n
\n
\"Boumaiza,
Boumaiza, of Nouri: Company already exports to Brazil<\/figcaption><\/figure>\n<\/div>\n\n\n

Nouri Dates is one of Tunisia\u2019s food companies at the APAS Show 2024. The company, which specializes in growing, packing and exporting dates, was established in 1892 and started exporting in 1981.<\/p>\n\n\n\n

\u201cWe\u2019re one of our country\u2019s oldest exporters of dates, and we\u2019ve been in the Brazilian market since 2016. We\u2019ve catered to consumers in S\u00e3o Paulo, Rio de Janeiro, Curitiba, and Santa Catarina, and now we aim to expand our presence in the country. So participating in this trade show for the second time is really important for meeting this goal,\u201d says Mohamed Amine Boumaiza, export director at Dates.<\/p>\n\n\n

\n
\"Boujbel
Boujbel (in the beige jacket), of CBF Plus: First time in the trade show in S\u00e3o Paulo<\/figcaption><\/figure>\n<\/div>\n\n\n

Participating for the first time in the APAS Show, CBF Plus also has a robust trade relationship with Brazil. \u201cOur business is very good. We\u2019ve exported to Brazil for nearly 10 years, and we\u2019ve grown as Brazil\u2019s grown. Brazilians are increasingly concerned with their health, so they\u2019ve sought more healthy products like dates,\u201d explains Wajdi Boujbel, deputy CEO of CBF Plus. \u201cWe\u2019re here at this event to know more about our clients, see our competitors and bring more innovations.\u201d<\/p>\n\n\n\n

Companies seek opportunities<\/strong><\/strong><\/h2>\n\n\n
\n
\"Hassine
Hassine (C): Al Jazira is a major olive oil exporter<\/figcaption><\/figure>\n<\/div>\n\n\n

Al Jazira and FIT are other companies participating in the event for the second time. They aren\u2019t present in Brazil yet. \u201cThe Brazilian market is hugely important for our vision. We\u2019re one of Tunisia\u2019s leading olive oil exporters, and we hope to start selling to Brazilians,\u201d says Amine Ben Hassine, export manager at Al Jazira.<\/p>\n\n\n

\n
\"Barbouche:
Barbouche: Fit j\u00e1 vendeu para o mercado brasileiro<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Date grower and exporter FIT has a 2,000-meter square plant in Tunisia. \u201cWe sold to Brazil three years ago, but we have no clients now. There\u2019s a large potential in selling dates in Brazil as the demand for this product has grown. We are coming to this event for the second time hoping to gain customers, says Mohamed Barbouche, CEO of FIT.<\/p>\n\n\n

\n
\"Slama:
Slama: I3C+\u2019s first time at the APAS Show<\/figcaption><\/figure>\n<\/div>\n\n\n

I3C+specializes in exporting olive oils, dates, artichokes, sun-dried tomatoes, and brine-cured olives, and it is participating in the APAS Show for the first time. \u201cWe\u2019re present in some countries in Africa and Europe, and we\u2019re keen to start exporting our goods to Brazil,\u201d said Jihad Slama, sales manager at I3C+. \u201cBrazilians are major olive oil consumers, so we want to first introduce our premium olive oil in this market, then our other products.<\/p>\n\n\n\n

Besides these five companies from Tunisia, other 10 Arab companies were invited by the ABCC to showcase their goods in the trade show that is happening until Thursday (16).<\/p>\n\n\n\n

Read more:<\/em>
Olive oil, dates giant Tunisia to exhibit at APAS<\/a>
APAS Show to feature firms from 5 Arab countries<\/a><\/p>\n\n\n\n

Report by Rebecca Vettore, especially for ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Edson Lopes Jr.\/Arab-Brazilian Chamber<\/div>
Rebecca Vettore\/ANBA<\/div>
Edson Lopes Jr.\/Arab-Brazilian Chamber<\/div>
Edson Lopes Jr.\/Arab-Brazilian Chamber<\/div>
Edson Lopes Jr.\/Arab-Brazilian Chamber<\/div>
Rebecca Vettore\/ANBA<\/div>
Edson Lopes Jr.\/Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

Five companies from the Arab country are exhibiting at the APAS Show with high expectations to get more Brazilian clients and close new deals. Dates and olive oils are showcased as the leading products.<\/p>\n","protected":false},"author":2342,"featured_media":366075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[27306,1771,2188,9857,48914],"class_list":{"0":"post-366115","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-apas-show-en","9":"tag-dates","10":"tag-export","11":"tag-olive-oil-en","12":"tag-tunisia-2"},"wps_subtitle":"Five companies from the Arab country are exhibiting at the APAS Show with high expectations to get more Brazilian clients and close new deals. Dates and olive oils are showcased as the leading products.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/366115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=366115"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/366115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/366075"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=366115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=366115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=366115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}