{"id":366162,"date":"2024-05-15T14:58:47","date_gmt":"2024-05-15T17:58:47","guid":{"rendered":"https:\/\/anba.com.br\/?p=366162"},"modified":"2024-05-15T14:59:51","modified_gmt":"2024-05-15T17:59:51","slug":"taybe-plans-to-double-retail-presence-in-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/taybe-plans-to-double-retail-presence-in-brazil\/","title":{"rendered":"Taybe plans to double retail presence in Brazil"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Lebanon\u2019s Emp\u00f3rio Taybe<\/a> has its products present in Brazil\u2019s states S\u00e3o Paulo, Paran\u00e1, Santa Catarina, Rio Grande do Sul, Minas Gerais, and Rio de Janeiro, and uses its participation at the APAS Show 2024 to expand business into other Brazilian states and cement its brand on top of Brazilians’ mind. The Emp\u00f3rio Taybe sells its products, most of which are made in Lebanon, to Brazil via e-commerce but distributes some items to the Brazilian retail, too. It features a portfolio of some 400 products.<\/p>\n\n\n\n

\u201cWe\u2019re currently focused on catering to Distrito Federal, Mato Grosso, and some states in northeast [Brazil], but we want to reach more states, too. Now we\u2019re at 600 points of sale in Brazil,\u201d says Joseph Abou Sleiman, managing partner of Emp\u00f3rio Taybe. \u201cOver the next days of the show, we want consumers to come here, meet our products, and then recognize them in the supermarket.\u201d<\/p>\n\n\n

\n
\"Sleiman
Sleiman (L), with Dadour and Shaheen (R): Stand of Taybe at APAS<\/figcaption><\/figure>\n<\/div>\n\n\n

Exhibiting for the second time in the world\u2019s largest grocery retail trade show and Latin America\u2019s biggest food and beverage exhibition, Emp\u00f3rio Taybe <\/strong>also expects to close new deals.<\/p>\n\n\n\n

\u201cWe had a nice experience last year \u2013 it was very interesting result-wise. Our goal remains to reach buyers in major supermarket chains and large emporiums, and showcase the new products of the brand,” says Sleiman.<\/p>\n\n\n\n

Emp\u00f3rio Taybe took Syrian Brazilian actor Kaysar Dadour to its stand at APAS. The actor participated in the Brazilian version of Big Brother and stars in Brazilian soap operas. The area was also visited by officials like Osmar Chohfi, president of the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC), Rudy El Azzi, general consul of Lebanon in S\u00e3o Paulo, and Abdalla Shaheen, general consul of the United Arab Emirates in S\u00e3o Paulo.<\/strong><\/p>\n\n\n

\n
\"Emp\u00f3rio
Emp\u00f3rio Taybe has a 400-item portfolio<\/figcaption><\/figure>\n<\/div>\n\n\n

The company created in 2020 by the Lebanese<\/strong> entrepreneur features an extensive portfolio of ready-to-eat products such as Arab candies, stuffed grape leaves, stuffed eggplant, canned food, jams, spices, sauces, condiments, alcoholic beverages, and cookies.<\/p>\n\n\n\n

Importing and distributing Arab foods in Brazil, the company wants to showcase recently launched products like all-natural pomegranate juice, date products like syrup, sugar and paste, and olive oil from Lebanon<\/strong>. \u201cBesides, we were the first company to bring camel milk products to Brazil<\/strong>,” says Sleiman.<\/p>\n\n\n\n

Taybe’s healthy products<\/strong><\/h2>\n\n\n\n

According to Sleiman, the brand\u2019s business expansion was driven by the Brazilians\u2019 change in habits. As they grow more concerned with their health, consumers that used to eat processed Arab foods now favor more natural items, which are the focus of do Emp\u00f3rio Taybe.<\/p>\n\n\n\n

Read more: <\/em>APAS Show to feature firms from 5 Arab countries<\/a><\/p>\n\n\n\n

\u201cIn addition to catering to major supermarket chains, we\u2019ve been also sought out by Arab restaurants. They buy our products as ingredients to their dishes. After the Arab sweets, sauces are some of the most popular products,\u201d he says.<\/p>\n\n\n\n

Report by Rebecca, Vettore, especially for ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Edson Lopes Jr.\/Arab-Brazilian Chamber<\/div>
Edson Lopes Jr.\/Arab-Brazilian Chamber<\/div>
Edson Lopes Jr.\/Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

Emp\u00f3rio Taybe has a portfolio of 400 products, mostly Lebanese, and participates in the APAS Show for the second time to expand its business into more regions across Brazil.<\/p>\n","protected":false},"author":2342,"featured_media":366137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[27306,8488,49357,48585,49275],"class_list":{"0":"post-366162","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-apas-show-en","9":"tag-arab-sweets","10":"tag-brazilian-consumers","11":"tag-lebanon-2","12":"tag-taybe-2"},"wps_subtitle":"Emp\u00f3rio Taybe has a portfolio of 400 products, mostly Lebanese, and participates in the APAS Show for the second time to expand its business into more regions across Brazil.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/366162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=366162"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/366162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/366137"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=366162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=366162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=366162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}