{"id":366296,"date":"2024-05-16T11:00:00","date_gmt":"2024-05-16T14:00:00","guid":{"rendered":"https:\/\/anba.com.br\/?p=366296"},"modified":"2024-05-16T17:59:40","modified_gmt":"2024-05-16T20:59:40","slug":"dates-from-uae-partnership-to-increase-sales","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/dates-from-uae-partnership-to-increase-sales\/","title":{"rendered":"Dates from UAE: Partnership to increase sales"},"content":{"rendered":"\n\t\n<p>S\u00e3o Paulo \u2013 Having been the sole representative in Brazil of United Arab Emirates-based brand <a href=\"https:\/\/datecrown.com.br\/\" rel=\"noopener\" onclick=\"javascript:window.open(&#039;https:\/\/datecrown.com.br\/&#039;, &#039;_blank&#039;, &#039;noopener&#039;); return false;\" target=\"_blank\">Date Crown<\/a> since 2023, Julia de Biase now takes a step further with the date firm\u2019s parent company Al Foah. The UAE\u2019s company, Brazil\u2019s Vitao Alimentos and she have partnered up for a new project to increase sales of date jams, raise the Brazilian awareness on the fruit and eventually export made-in-Brazil date-based products. The announcement was made during the APAS Show, a leading grocery retailer exhibition that is running in S\u00e3o Paulo through Thursday (16).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><div class=\"credits-container wp-image-366285\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1024x683.jpg\" alt=\"Al Foah\u2019s Date Crown exhibits in the Arab-Brazilian Chamber\u2019s area\" class=\"wp-image-366285 entered lazyloaded\" style=\"width:354px;height:auto\" data-lazy-srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1024x683.jpg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-600x400.jpg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-150x100.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-768x512.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1536x1024.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-2048x1365.jpg 2048w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-450x300.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1200x800.jpg 1200w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1024x683.jpg\" data-ll-status=\"loaded\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1024x683.jpg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-600x400.jpg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-150x100.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-768x512.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1536x1024.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-2048x1365.jpg 2048w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-450x300.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1200x800.jpg 1200w\"><div class=\"credits-overlay\" data-target=\".wp-image-366285\" style=\"width: 354px; margin-right: 0px; margin-left: 0px; margin-bottom: 0px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px;\">Edson Lopes Jr.\/Arab-Brazilian Chamber<\/div><\/div><noscript><img fetchpriority=\"high\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1024x683.jpg\" alt=\"Al Foah\u2019s Date Crown exhibits in the Arab-Brazilian Chamber\u2019s area\" class=\"wp-image-366285\" style=\"width:354px;height:auto\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1024x683.jpg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-600x400.jpg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-150x100.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-768x512.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1536x1024.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-2048x1365.jpg 2048w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-450x300.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-5-1200x800.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Al Foah\u2019s Date Crown exhibits in the Arab-Brazilian Chamber\u2019s area<\/figcaption><\/figure><\/div>\n\n\n<p>Date Crown participates in the APAS Show in two areas. One is its own and the other is in the Arab Space, the stand organized by the <strong>Arab-Brazilian Chamber of Commerce<\/strong> (ABCC) that holds Arab exhibitors at the show. \u201cBeing at the APAS Show is a way to showcase to Brazilian retailers how dates are important for both final consumers and food service. And show Brazilians that [Al Foah] is in over 50 countries and grows 126,000 tonnes of dates annually. New things we\u2019re bringing to the APAS Show include the date sugar and a partnership with Vitao,\u201d she said.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><div class=\"credits-container wp-image-366288\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1024x768.jpeg\" alt=\"Company had its own stand, too\" class=\"wp-image-366288 entered lazyloaded\" style=\"width:354px;height:auto\" data-lazy-srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1024x768.jpeg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-600x450.jpeg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-150x113.jpeg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-768x576.jpeg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1536x1152.jpeg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-450x338.jpeg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1200x900.jpeg 1200w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2.jpeg 1600w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1024x768.jpeg\" data-ll-status=\"loaded\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1024x768.jpeg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-600x450.jpeg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-150x113.jpeg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-768x576.jpeg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1536x1152.jpeg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-450x338.jpeg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1200x900.jpeg 1200w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2.jpeg 1600w\"><div class=\"credits-overlay\" data-target=\".wp-image-366288\" style=\"width: 354px; margin-right: 0px; margin-left: 0px; margin-bottom: 0px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px;\">Supplied<\/div><\/div><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1024x768.jpeg\" alt=\"Company had its own stand, too\" class=\"wp-image-366288\" style=\"width:354px;height:auto\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1024x768.jpeg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-600x450.jpeg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-150x113.jpeg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-768x576.jpeg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1536x1152.jpeg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-450x338.jpeg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2-1200x900.jpeg 1200w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/julia-apas-2.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Company had its own stand, too<\/figcaption><\/figure><\/div>\n\n\n<p>The date sugar, Biase says, has a glycemic index that is 15 times lower compared to sugarcane\u2019s. The fruit is also linked to disease prevention. Vitao is a manufacturer of products associated with quality of life and health, and it has teamed up with Biase and Date Crown to increase the purchase of ingredients for its date jam and widen its portfolio of date-based products.<\/p>\n\n\n\n<p>\u201cIn the future, we plan on exporting made-in-Brazil date products to Arab countries, like chocolate dates,\u201d said Vitao director Marina Curi. \u201cBut first we have to develop them and see if it suits the taste and preferences of Arab consumers,\u201d she said. Biase spoke of launching up to 11 products through the agreement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dates for Brazil<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><div class=\"credits-container wp-image-366110\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1024x683.jpg\" alt=\"Date Crown products showcased at the APAS Show in S\u00e3o Paulo\" class=\"wp-image-366110 entered lazyloaded\" style=\"width:375px;height:auto\" data-lazy-srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1024x683.jpg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-600x400.jpg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-150x100.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-768x512.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1536x1024.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-2048x1365.jpg 2048w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-450x300.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1200x800.jpg 1200w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1024x683.jpg\" data-ll-status=\"loaded\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1024x683.jpg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-600x400.jpg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-150x100.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-768x512.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1536x1024.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-2048x1365.jpg 2048w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-450x300.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1200x800.jpg 1200w\"><div class=\"credits-overlay\" data-target=\".wp-image-366110\" style=\"width: 375px; margin-right: 0px; margin-left: 0px; margin-bottom: 0px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px;\">Edson Lopes Jr.\/Arab-Brazilian Chamber<\/div><\/div><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1024x683.jpg\" alt=\"Date Crown products showcased at the APAS Show in S\u00e3o Paulo\" class=\"wp-image-366110\" style=\"width:375px;height:auto\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1024x683.jpg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-600x400.jpg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-150x100.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-768x512.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1536x1024.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-2048x1365.jpg 2048w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-450x300.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/20240514_CCAB-APAS-SHOW_ELJ-2404-1200x800.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Date Crown products showcased at the APAS Show in S\u00e3o Paulo<\/figcaption><\/figure><\/div>\n\n\n<p>Mubarak Al Mansoori, snacking &amp; government relations president of the Agthia Group, the company that owns Al Foah, said Brazil is the leading market in the region and the company invests in the country due to its growing economy. \u201cWe feel like we could cater to the growing Brazilian economy and demand. Ours is a leading group in the Middle East and North Africa,\u201d he said, pointing out that the Agthia Group works with food and beverages, meats and snacks. \u201cThis is the segment we are focusing on in Brazil,\u201d he said.<\/p>\n\n<p><em>Read more:<\/em><br><em><a href=\"https:\/\/anba.com.br\/en\/uae-dates-now-selling-in-carrefour-supermarkets-in-brazil\/\">UAE dates now selling in Carrefour supermarkets in Brazil<\/a><\/em><\/p>\n\n\n\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-366299\">Supplied<\/div>","protected":false},"excerpt":{"rendered":"<p>The sole representative of Date Crown brand in Brazil, Julia de Biase, made an agreement with food manufacturer Vitao. Besides selling date jams, exporting made-in-Brazil date products are in the plans.<\/p>\n","protected":false},"author":2317,"featured_media":366299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[26608,41719,26609,28575,26622],"class_list":{"0":"post-366296","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-al-foah-en-2","9":"tag-apas-en-2","10":"tag-date-crown-en","11":"tag-emirados-arabes-unidos-en","12":"tag-tamaras-en"},"wps_subtitle":"The sole representative of Date Crown brand in Brazil, Julia de Biase, made an agreement with food manufacturer Vitao. Besides selling date jams, exporting made-in-Brazil date products are in the plans.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/366296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=366296"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/366296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/366299"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=366296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=366296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=366296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}