{"id":367023,"date":"2024-05-23T17:00:00","date_gmt":"2024-05-23T20:00:00","guid":{"rendered":"https:\/\/anba.com.br\/?p=367023"},"modified":"2024-05-24T09:19:45","modified_gmt":"2024-05-24T12:19:45","slug":"kidy-chooses-to-make-arabs-its-next-export-target","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/kidy-chooses-to-make-arabs-its-next-export-target\/","title":{"rendered":"Kidy chooses to make Arabs its next export target"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Children\u2019s footwear manufacturer Kidy<\/a> wants to expand the presence of its products in Arab countries, where its products have already been sold via distributors for some decades.<\/p>\n\n\n\n

The company founded in Birigui, Brazil, in 1990 has expanded its foreign trade staff teams to increase the volume of pairs of shoes shipped per year to Gulf and Africa states, where it sees the largest room for growth.<\/p>\n\n\n\n

\u201cWe\u2019re already strong in the Americas. Now we have to maintain what we\u2019ve already got and expand there [in Arab countries]. We\u2019ve unlocked markets in Africa and the Middle East, but there\u2019s still room to grow in these regions. Hence this investment in export staff, to tackle these markets more strongly,\u201d said the company\u2019s marketing manager, Jo\u00e3o Gava, during footwear exhibition BFShow in S\u00e3o Paulo.<\/p>\n\n\n\n

Gava told ANBA that Kidy started exporting in the mid-90s. Now 12% of its revenue comes from foreign markets, particularly the United States and the Southern Cone. The company is also present in African and Arab markets, including the United Arab Emirates, Yemen, Egypt, and Libya.<\/p>\n\n\n\n

Across all countries, the strategy is building alliances with distributors that are strong in local footwear retail and working together with them to build up a client base. According to Gava, this model has allowed Kidy to maintain a perennial presence in foreign markets and develop a continuous relationship between its brands and the consumer.<\/p>\n\n\n\n

Read more:<\/em>
Bibi: Potential for franchising in Arab countries<\/a><\/p>\n\n\n\n

\u201cThe distributor is an extension of the company abroad,\u201d Gava explains. \u201cA retailer may not want my product in the coming season,\u201d he went on. \u201cIn Brazil, we have the capacity to look from storeowner to storeowner. Overseas, we equip this distributor with information and material so that they can build this relationship with the storeowner, who will by more from them, and consequently from us,\u201d he argues.<\/p>\n\n\n\n

Arabs are picky consumers<\/strong><\/h2>\n\n\n\n

Arab clients, Gava says, are very picky when it comes to the footwear they buy for their children, particularly toddlers. Although it has higher prices compared to its Turkish and Chinese counterparts in these markets, the Brazilian product gains customers due to its higher quality.<\/p>\n\n\n\n

Read more:<\/em>
Arab buyers seek out footwear in Brazil<\/a><\/p>\n\n\n\n

Given the willingness of the Arab consumer to pay more, Kidy has invested in design and especially in technology to add to its products, which are currently manufactured in Tr\u00eas Lagoas, Minas Gerais state, and Birigui, S\u00e3o Paulo state. The lines include, for example, antibacterial technology and polymers that allow the air to come in and out the soles, thus preventing water from entering it.<\/p>\n\n\n\n

Believing it has a portfolio compliant to different foreign markets, the company expects that its foreign trade staff teams will help increase the share of exports to some 20-30%.<\/p>\n\n\n\n

\u201cIt\u2019s the magic number \u2013 we had it in the past,\u201d he commented. \u201cOur product is competitive and turns over nicely in the distributors,\u201d he added.<\/p>\n\n\n\n

Report by Daniel Medeiros, especially for ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Daniel Medeiros\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"

Already cemented in the Americas, the Brazilian children\u2019s footwear manufacturer has invested in foreign trade staff teams to get closer to clients in the Middle East and North Africa.<\/p>\n","protected":false},"author":2349,"featured_media":366970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[43476,26544,27715,9561,1867,13436,49498,11057],"class_list":{"0":"post-367023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-bfshow-en","9":"tag-calcados-en-2","10":"tag-exportacoes-en-2","11":"tag-exports-en","12":"tag-footwear","13":"tag-kidy-en","14":"tag-kidy-footwear","15":"tag-paises-arabes-ar"},"wps_subtitle":"Already cemented in the Americas, the Brazilian children\u2019s footwear manufacturer has invested in foreign trade staff teams to get closer to clients in the Middle East and North Africa.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/367023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2349"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=367023"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/367023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/366970"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=367023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=367023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=367023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}