{"id":367198,"date":"2024-05-27T10:22:58","date_gmt":"2024-05-27T13:22:58","guid":{"rendered":"https:\/\/anba.com.br\/?p=367198"},"modified":"2024-05-27T10:23:02","modified_gmt":"2024-05-27T13:23:02","slug":"from-japan-to-uae-via-brazils-sertao","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/from-japan-to-uae-via-brazils-sertao\/","title":{"rendered":"From Japan to UAE, via Brazil\u2019s Sert\u00e3o"},"content":{"rendered":"\n<p>Juazeiro \u2013 Suemi Koshiyama was born in Japan and moved to Brazil with his family in 1960, when he was five. Then in 1983 the farmer left Mogi das Cruzes, S\u00e3o Paulo state, and in a partnership with the Cotia Agricultural Cooperative, settled in the S\u00e3o Francisco Valley. He left the electric energy in S\u00e3o Paulo for the gas lamp in the Sert\u00e3o, a region that was just starting to grow as a fruit producer due to incentives from the S\u00e3o Francisco and Parna\u00edba Valley Development Company (Codevasf).<\/p>\n\n\n\n<p><em>Read more:<\/em><br><a href=\"https:\/\/anba.com.br\/en\/brazils-sao-francisco-valley-fertile-ground-for-exports\/\">S\u00e3o Francisco Valley: Fertile ground for exports<\/a><br><a href=\"https:\/\/anba.com.br\/en\/brazils-fruit-exports-hit-record-high-arabs-buy-more\/\">Brazil\u2019s fruit exports hit record high, Arabs buy more<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/uvas-1024x768.jpg\" alt=\"Brazil's Special Fruit grapes: Planted area has over 1,000 hectares of orchards that bear fruit all year round\" class=\"wp-image-367106\" style=\"width:305px;height:auto\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/uvas-1024x768.jpg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/uvas-600x450.jpg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/uvas-150x113.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/uvas-768x576.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/uvas-1536x1152.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/uvas-2048x1536.jpg 2048w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/uvas-450x338.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/05\/uvas-1200x900.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Special Fruit grapes: Planted area has over 1,000 hectares of orchards that bear fruit all year round and go to the UAE<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Koshiyama\u2019s venture would become <a href=\"http:\/\/xn--juazeiro,%20bahia%20%20suemi%20koshiyama%20nasceu%20no%20japo%20e%20chegou%20com%20a%20famlia%20ao%20brasil%20em%201960,%20aos%20cinco%20anos-nsl63jj754y.xn--%20j%20como%20produtor%20rural,%20deixou%20mogi%20das%20cruzes,%20em%20so%20paulo,%20em%201983%20e,%20em%20parceria%20com%20a%20cooperativa%20agrcola%20de%20cotia,%20outra%20cidade%20de%20so%20paulo,%20instalou-se%20no%20vale%20do%20rio%20so%20francisco-ceu86ayd4b79o.xn--%20trocou%20a%20energia%20eltrica%20da%20capital%20paulista%20pela%20lamparina%20do%20serto%20em%20uma%20regio%20que%20comeava%20a%20crescer%20como%20produtora%20de%20frutas%20graas%20%20incentivos%20da%20companhia%20de%20desenvolvimento%20dos%20vales%20do%20so%20francisco%20e%20do%20parnaba%20(codevasf)-uey88bta6mv9bvb83au4c.xn--%20leia%20mais:%20exportao%20de%20frutas:%20recorde%20do%20brasil,%20aumento%20aos%20rabes%20https-25h3l9q\/anba.com.br\/exportacao-de-frutas-recorde-do-brasil-aumento-aos-arabes\/%20A%20%E2%80%9Caposta%E2%80%9D%20de%20Koshiyama%20se%20tornaria%20a%20Special%20Fruit,%20uma%20das%20empresas%20do%20Vale%20do%20Rio%20S%C3%A3o%20Francisco%20que%20produz%20e%20exporta%20mangas,%20uvas%20e%20mel%C3%B5es.%20%E2%80%9CTodos%20os%20dias%20do%20ano%20colhemos%20uva%20fresca.%20Isso%20s%C3%B3%20acontece%20aqui,%20no%20Vale%20do%20s%C3%A3o%20Francisco.%20%C3%89%20um%20privil%C3%A9gio%20de%20clima%20e%20da%20%C3%A1gua%20do%20Rio%20S%C3%A3o%20Francisco.%20Com%20isso,%20Juazeiro%20e%20Petrolina%20se%20tornaram%20os%20maiores%20exportadores%20de%20uva%20e%20manga%20do%20Brasil,%20para%20o%20mundo%20todo%E2%80%9D,%20diz%20o%20empres%C3%A1rio.%20Assim%20como%20as%20uvas,%20na%20regi%C3%A3o%20do%20Vale%20do%20Rio%20S%C3%A3o%20Francisco%20as%20mangas%20podem%20ser%20colhidas%20o%20ano%20inteiro.%20%20A%20empresa%20tem%201.100%20hectares%20de%20planta%C3%A7%C3%B5es%20de%20%C3%A1rvores%20frut%C3%ADferas%20em%20cinco%20fazendas.%20Em%202023,%20faturou%20R$%20300%20milh%C3%B5es,%20dos%20quais%2070%25%20procedentes%20da%20exporta%C3%A7%C3%A3o%20para%2036%20pa%C3%ADses.%20De%20acordo%20com%20gerente%20de%20Exporta%C3%A7%C3%B5es,%20Joney%20Rodrigues,%2039%25%20do%20que%20a%20Special%20Fruit%20exporta%20vai%20para%20Europa%20e%2020%25%20para%20Am%C3%A9rica%20do%20Norte.%20Para%20Oriente%20M%C3%A9dio%20seguem%209%25%20das%20vendas,%20que%20est%C3%A3o%20em%20crescimento%20para%20a%20regi%C3%A3o.%20Koshiyama%20diz%20que%20a%20maior%20parte%20dos%20embarques%20aos%20%C3%A1rabes%C3%A9%20feito%20por%20grandes%20redes%20de%20supermercados.%20A%20Special%20Fruit,%20assim%20como%20outras%20produtoras%20de%20mangas%20do%20Brasil,%20enfrenta,%20contudo,%20concorr%C3%AAncia%20de%20quem%20est%C3%A1%20mais%20perto%20e%20de%20quem%20produz%20ainda%20mais%20do%20que%20o%20Brasil.%20O%20Peru,%20por%20exemplo,%20%C3%A9%20um%20grande%20competidor%20no%20mercado%20de%20mangas%20no%20fim%20do%20ano,%20quando%20sua%20safra%20chega%20%C3%A0%20Europa%20a%20pre%C3%A7os%20baixos.%20Para%20os%20%C3%A1rabes,%20explica%20Rodrigues,%20a%20%E2%80%9Cjanela%E2%80%9D%20de%20exporta%C3%A7%C3%A3o%20ideal%20%C3%A9%20nos%20meses%20de%20agosto,%20setembro%20e%20outubro,%20quando%20grandes%20produtores%20da%20%C3%81frica,%20como%20Senegal%20e%20Costa%20do%20Marfim,%20j%C3%A1%20n%C3%A3o%20est%C3%A3o%20mais%20colhendo%20mangas.%20%20Outro%20desafio%20%C3%A9%20o%20tempo%20de%20transporte.%20Por%20via%20mar%C3%ADtima,%20diz%20Rodrigues,%20%C3%A9%20praticamente%20invi%C3%A1vel%20exportar%20as%20mangas%20para%20o%20Oriente%20M%C3%A9dio%20porque%20as%20frutas%20podem%20estragar%20antes%20do%20prazo%20de%20entrega%20ao%20cliente,%20entre%2035%20dias%20e%2040%20dias%20a%20partir%20do%20Brasil.%20As%20uvas%20s%C3%A3o%20um%20pouco%20mais%20resistentes,%20pois,%20diferentemente%20das%20mangas,%20param%20de%20amadurecer%20assim%20que%20s%C3%A3o%20colhidas.%20%E2%80%9CO%20tr%C3%A2nsito%20mar%C3%ADtimo%20para%20o%20Oriente%20M%C3%A9dio%20%C3%A9%20de%2035%20a%2040%20dias.%20Para%20manga%20%C3%A9%20invi%C3%A1vel,%20para%20uva%20ainda%20chega%20no%20limite.%20Os%20mercados%20de%20alto%20valor,%20principalmente%20para%20exporta%C3%A7%C3%A3o%20de%20manga%20s%C3%A3o%20%5bpor%20via%5d%20a%C3%A9rea.%20%C3%89%20esse%20%5bmeio%20de%20envio%5d%20que%20perseguimos%20para%20aumentar%20exporta%C3%A7%C3%A3o%20para%20Oriente%20M%C3%A9dio%20e%20%C3%81sia%E2%80%9D,%20afirma%20Rodrigues.%20%20*%20O%20jornalista%20viajou%20a%20convite%20da%20CNA\">Special Fruit<\/a>, one of the companies in the S\u00e3o Francisco Valley that produces and exports mangoes, grapes and melons. \u201cEvery day of the year we harvest fresh grapes. This only happens here, in the S\u00e3o Francisco Valley. It\u2019s a privilege from the climate and water of the S\u00e3o Francisco River. This has made Juazeiro and Petrolina some of Brazil\u2019s biggest grape and mango exporters to the whole world,\u201d says the entrepreneur. Like the grapes, mangoes in the S\u00e3o Franciso Valley can be harvest the whole year round.<\/p>\n\n\n\n<p>The company has 1,100 hectares of fruit trees planted across five farms. In 2003, it grossed BRL 300 million [USD 58 million], with 70% of it being from exports to 36 countries. According to export manager Joney Rodrigues, 39% of the Special Fruit\u2019s exports are bound to Europe and 20% to North America.<\/p>\n\n\n\n<p>Middle East receives 9% of the exports, which are on the rise. The company has the United Arab Emirates as a major client. Koshiyama says most UAE-bound shipments are via major supermarket chains, which is a residual consequence from the pandemic, when only supermarkets were open, and they started buying directly from the farms. This change in the buyer profile has also forced companies to expand production processes and certifications.<\/p>\n\n\n\n<p>Special Fruit, like others mango growers in Brazil, faces competition from countries that are closer and produce more, though. Peru, for example, is a major competitor in the mango market late in the year, when its crops reach Europe at lower prices. Europe itself grows mangoes. The Spanish crops, for example, supply the continent during a portion of the year. Although it has availability of fruits across all months, Brazil has to find market opportunities to sell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brazilian fruits face harsh competition in UAE<\/h2>\n\n\n\n<p>The ideal export window to the Arabs, Rodrigues explains, is August through October, when producers in Africa like Senegal and Costa do Marfim are no longer harvesting mangoes.<\/p>\n\n\n\n<p>Another challenge is the shipping time. By sea, says Rodrigues, is virtually impossible to export mango to the Middle East as the fruit can go bad before the delivery time of 35 to 40 days from Brazil. Grapes are a bit more resistant, as unlike mangoes, they stop ripening as soon as they are harvested.<\/p>\n\n\n\n<p>\u201cThe shipping time to the Middle East is 35 to 40 days. For mangoes this is unfeasible, while for grapes it\u2019s on the edge. High-value markets, particularly for mango exports, are by air. This is the shipping method we pursue to export to the Middle East and Asia,\u201d says Rodrigues.<\/p>\n\n\n\n<p><strong>The journalist traveled by the invitation of CNA<\/strong><\/p>\n\n\n\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-367110\">Rafael Vieira\/Supplied CNA<\/div><div class=\"credits-overlay\" data-target=\".wp-image-367106\">Marcos Carrieri\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"<p>Entrepreneur born in the Asian country exports table grapes grown in Brazil&#8217;s semi-arid region to several destinations, including the United Arab Emirates. Meet the story of Suemi Koshiyama in the second ANBA report on fruits exported from the S\u00e3o Francisco Valley.<\/p>\n","protected":false},"author":2317,"featured_media":367110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102],"tags":[29755,28575,27715,9561,49519,49520,49518,49517,29862,49510,2650],"class_list":{"0":"post-367198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"tag-cotia-en","9":"tag-emirados-arabes-unidos-en","10":"tag-exportacoes-en-2","11":"tag-exports-en","12":"tag-grapes","13":"tag-hectares-2","14":"tag-mangoes","15":"tag-mogi-das-cruzes-2","16":"tag-sao-paulo-en-2","17":"tag-special-fruit","18":"tag-united-arab-emirates"},"wps_subtitle":"Entrepreneur born in the Asian country exports table grapes grown in Brazil's semi-arid region to several destinations, including the United Arab Emirates. Meet the story of Suemi Koshiyama in the second ANBA report on fruits exported from the S\u00e3o Francisco Valley.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/367198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=367198"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/367198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/367110"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=367198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=367198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=367198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}