{"id":367850,"date":"2024-06-05T17:12:34","date_gmt":"2024-06-05T20:12:34","guid":{"rendered":"https:\/\/anba.com.br\/?p=367850"},"modified":"2024-06-05T17:13:34","modified_gmt":"2024-06-05T20:13:34","slug":"piccadilly-blends-real-and-virtual-in-shop-opening","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/piccadilly-blends-real-and-virtual-in-shop-opening\/","title":{"rendered":"Piccadilly blends real and virtual in shop opening"},"content":{"rendered":"\n<p>S\u00e3o Paulo \u2013 As part of its strategy to advertise the opening of its first store in Abu Dhabi, United Arab Emirates, Brazilian footwear brand <a href=\"https:\/\/www.instagram.com\/calcadospiccadilly\/\" target=\"_blank\" rel=\"noopener\">Piccadilly<\/a> launched on Wednesday (5) a computer-generated campaign created by Biobox using some of the city\u2019s landmarks.<\/p>\n\n\n\n<p>According to the company, a series of images from a Piccadilly\u2019s giant gift box will be shown on places selected by the campaign, including the Etihad Towers and the Reem Mall, where the new store will be located. This social media campaign simulates the objects in these addresses. To make it look real, the scene composition is created via computer programs in a concept dubbed by marketers as \u201cfake out of home advertising\u201d, which consists of using real footage and inserting a digital element into them. It\u2019s used by advertisers to display what the product does and how it works, insteadof just saying it.<\/p>\n\n\n\n<p>\u201cWe\u2019re taking a huge PICCADILLY gift box to a tourist spot, representing the arrival of the brand to the region. Although not physical, this intervention brings entertainment to the passersby, playfully changing the perception they have of their city. In this context, it aligns perfectly with the spirit of Abu Dhabi, a city immersed in trends and innovation,\u201d Piccadilly export manager Bruna Kremer was quoted as saying in a statement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Piccadilly\u2019s expansion<\/strong><\/h2>\n\n\n\n<p>The company plans to have opened seven branch stores abroad by this year\u2019s end. Another one in Abu Dhabi, as well as stores in Manila and General Santos, the Philippines; Monterrey, Mexico; Bogot\u00e1, Colombia; and cities in Peru and Ecuador. The company has operated in Kuwait for 15 years in partnership with a local businessman.<\/p>\n\n\n\n<p><em>Read more:<\/em><br><a href=\"https:\/\/anba.com.br\/en\/abu-dhabi-to-have-2-piccadilly-stores-this-year\/\">Abu Dhabi to have 2 Piccadilly stores this year<\/a><\/p>\n\n\n\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-367841\">Supplied<\/div>","protected":false},"excerpt":{"rendered":"<p>Brazilian footwear company launches social media campaign to promote the opening of its first branch store in Abu Dhabi.<\/p>\n","protected":false},"author":2316,"featured_media":367841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[95],"tags":[11909,26544,49719,49721,1867,49720,3143],"class_list":{"0":"post-367850","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-innovation","8":"tag-abu-dhabi-en-2","9":"tag-calcados-en-2","10":"tag-fake-out-of-home-2","11":"tag-fooh-2","12":"tag-footwear","13":"tag-marketing-campaign","14":"tag-store"},"wps_subtitle":"Brazilian footwear company launches social media campaign to promote the opening of its first branch store in Abu Dhabi.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/367850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=367850"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/367850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/367841"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=367850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=367850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=367850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}