{"id":368782,"date":"2024-06-18T14:59:11","date_gmt":"2024-06-18T17:59:11","guid":{"rendered":"https:\/\/anba.com.br\/?p=368782"},"modified":"2024-06-18T14:59:17","modified_gmt":"2024-06-18T17:59:17","slug":"brazilian-jewelry-has-store-in-riyadh","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-jewelry-has-store-in-riyadh\/","title":{"rendered":"Brazilian jewelry has store in Riyadh"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 With a store in Saudi Arabia<\/strong> for just over a year, Brazilian <\/strong>Isabel Oliveira Fine Jewelry<\/a> has stood out in a high-competition market. The point of sale in the Al-Faisaliah Mall capital Ryiadh<\/strong> draws attention due to its uniquely designed jewels featuring exuberant stones, as Arab women like it.<\/p>\n\n\n

\n
\"Cristiane
Cristiane Oliveira: Choosing the market of Saudi Arabia<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cWe landed on Arab soil<\/strong> with support from my branding agency, which took us to visit Dubai<\/strong> and Saudi Arabia three years ago. When I visited these two markets, Dubai struck me as a city with many international jewelries, so we decided to invest in Saudi Arabia,\u201d said Cristiane Oliveira, the brand\u2019s creative and expansion director and daughter of its founder. \u201cAs the country didn\u2019t boast as much international brands, I supposed we’d have less brands to compete with, so we\u2019d have more chances to be exclusive.\u201d<\/p>\n\n\n\n

By then present in Brazil and the United States<\/strong> only, the firm decided to prioritize expanding into the Middle East<\/strong> first instead of Europe, as they noticed the Arabs are more welcoming to the larger stores that are prevalent in the brand\u2019s pieces. This is how the Brazilian company arrived in a market where jewels are a very common item.<\/p>\n\n\n\n

\u201cArabs love jewels. The experience of having a store in Saudi Arabia has been spectacular. Customers have so much respect for me being a businesswoman representing a family business. They are all so friendly, welcoming and nice, and they love that our firm is environmentally aware.\u201d<\/p>\n\n\n\n

Upon arriving in the Arab country, Oliveira had to make few adaptations to their jewels. \u201cThe unique design has won customers in Saudi Arabia. But since Arabs like larger stones, I took higher value-added items featuring higher-quality stones.\u201d<\/p>\n\n\n\n

The jewelry’s establishment<\/strong><\/h2>\n\n\n
\n
\"Isabel
Isabel Oliveira (sitting) with her children turned partners<\/figcaption><\/figure>\n<\/div>\n\n\n

The brand was established in 1988 when Isabel Oliveira started selling jewels by other jewelries. As her customer base grew, the entrepreneur decided to open her first store of in-house made items in 2004 at the Shopping Iguatemi Alphaville in Barueri, S\u00e3o Paulo state.<\/p>\n\n\n\n

At the studio, she started making originally designed pieces from Brazilian stones like Para\u00edba tourmaline and rubellite. Gold, Colombian emerald, and diamond rounded up the raw materials used in designing the pieces.<\/p>\n\n\n\n

Cristiane and Eduardo, who are now partners, started working alongside their mother with their eyes set on expanding the family business. Eduardo is in charge of administrative procedures, while Cristiane works on creation and expansion.<\/p>\n\n\n\n

Sales channels<\/strong><\/h2>\n\n\n\n

As the number of clients grew, the family opened two stores in the city of S\u00e3o Paulo at An\u00e1lia Franco and Cidade Jardim malls. Despite having a website, sales are conducted via WhatsApp and during events held across the country.<\/p>\n\n\n

\n
\"Flagship
Flagship store at the Shopping Iguatemi Alphaville<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cThe client chooses the desired jewels on the website \u2013 which serves as a showcase \u2013 and closes the deal via messaging app. We cater to customers across Brazil. Sales are carried out via WhatsApp, because we focus on conducting a special, personalized service. Buying a jewel isn\u2019t a simple thing \u2013 you have to feel comfortable and be introduced to the jewel,\u201d Cristiane Oliveira says.<\/p>\n\n\n\n

The jewelry has diverse target audience of women from their 30s-70s. \u201cI\u2019d say 80% of my clients are women, with 20% being men buying jewels for their partners. I want the person coming into my store to be assisted in finding the item they want. For this reason, the prices of our pieces vary widely \u2013 I have wedding rings at BRL 2,700 [USD 500] and items for BRL 5 million [USD 900,000].\u201d<\/p>\n\n\n\n

With loyal customers who pass on jewels from mother to daughter, Oliveira speaks of their competition. \u201cI don\u2019t feel I have much of a competitor, as we\u2019re an office-quality mall store. In addition to the stones, we stand out for using recycled gold from the disposed electronics and reused jewels.\u201d<\/p>\n\n\n\n

Stores in Miami, Riyadh, and Paris<\/strong><\/h2>\n\n\n\n

The brand, which had made its first international sales to Brazilians living in the US, established a store in Miami<\/strong> in 2019. As sales increased, the businesspeople decided to establish a branch office in the US city to make dealings easier.<\/p>\n\n\n

\n
\"Use
Use of larger stones helped win Arab consumers<\/figcaption><\/figure>\n<\/div>\n\n\n

After the US and Saudi Arabia, the firm expanded once more. By the invitation of a London-based modern designer store, the jewelry opened a store in Paris<\/strong>, France<\/strong>. The inauguration at the Flying Solo Paris Store, right next to the Louvre Museum, took place in June 2024.<\/p>\n\n\n\n

\u201cWe haven\u2019t had the time to see the response of the European audience, as it\u2019s something quite recent, but we\u2019re excited, after all we have a store in the fashion capital. It was a major achievement for my family. Entering the European market wasn\u2019t in my plans, but the opportunity appeared, and we seized it,\u201d the brand\u2019s director says.<\/p>\n\n\n\n

Read more:<\/em>
Chef Olivier Anquier develops projects for KSA<\/a>
Abu Dhabi to have 2 Piccadilly stores this year<\/a><\/p>\n\n\n\n

Report by Rebecca Vettore, especially for ANBA.<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Supplied\/Instagram<\/div>
Gil Bianchini<\/div>
Supplied<\/div>
Gil Bianchini<\/div>
Supplied\/Instagram<\/div>","protected":false},"excerpt":{"rendered":"

Isabel Oliveira Fine Jewelry is a global firm that also has points of sales in Paris, Miami and three malls in S\u00e3o Paulo. A partner of the brand says the experience of having a store in Saudi Arabia has been spectacular.<\/p>\n","protected":false},"author":2342,"featured_media":368774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[9583,49888,9621,49889,6322,9595],"class_list":{"0":"post-368782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arabs-en","9":"tag-brazilian-jewelry","10":"tag-dubai-en","11":"tag-isabel-oliveira-fine-jewelry-2","12":"tag-jewelry","13":"tag-saudi-arabia-en"},"wps_subtitle":"Isabel Oliveira Fine Jewelry is a global firm that also has points of sales in Paris, Miami and three malls in S\u00e3o Paulo. A partner of the brand says the experience of having a store in Saudi Arabia has been spectacular.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/368782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=368782"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/368782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/368774"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=368782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=368782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=368782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}