{"id":369637,"date":"2024-07-02T10:04:27","date_gmt":"2024-07-02T13:04:27","guid":{"rendered":"https:\/\/anba.com.br\/?p=369637"},"modified":"2024-07-02T10:05:27","modified_gmt":"2024-07-02T13:05:27","slug":"fashion-brand-adds-brazilian-twist-to-modest-wear","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/fashion-brand-adds-brazilian-twist-to-modest-wear\/","title":{"rendered":"Fashion brand adds Brazilian twist to modest wear"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 It\u2019s only been three years since Lebanese Brazilian <\/strong>Mag Halat decided to establish a modest clothing brand<\/a> which now caters to many Muslim<\/strong> customers. \u201cI sell head scarves, blouses, suits, skirts, burkinis, and pants. Garments range from those meeting daily needs to outfits that can be used in a festive day,\u201d says the creator of modest fashion brand By Mag Halat.<\/p>\n\n\n

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\"Mag
Mag Halal\u2019s target audience are Muslim women<\/figcaption><\/figure>\n<\/div>\n\n\n

Modest dressing refers to a fashion trend of wearing less revealing clothes. By Mag Halat\u2019s target audience is women over 30s, and its top-selling items are its headdresses. \u201cThey are our most affordable items, to get to know the brand. Customers usually learn about us through these items, then buy other products.\u201d She has delivered orders to online buyers throughout Brazil.<\/p>\n\n\n\n

Despite its recent entrance in the market, the company has already sold items to customers from other countries like Japan, Angola, and the United States. Most of our customers are Brazilian. I\u2019ve shipped boxes of clothes to Japan and the US, and now there\u2019s one customer in Angola who we\u2019re shipping to. I\u2019ve never sold any items to an Arab country yet, but that\u2019s a desire of mine,\u201d says Halat.<\/p>\n\n\n\n

Before she does start exporting items to Arabs, Halat says she wants to step up the marketing of her brand. \u201cI really want to ship my clothes to Dubai<\/strong> in the United Arab Emirates<\/strong>, and Saudi Arabia<\/strong>, too, as I feel they\u2019d be very well received. My outfits have a Brazilian twist, so they don\u2019t look Arab, but they do satisfy the stylistic requirements of the Islamic religion<\/strong>.\u201d<\/p>\n\n\n\n

Creation of the brand<\/strong><\/h2>\n\n\n\n

S\u00e3o Paulo-born, she holds a degree in architecture and urbanism but eventually pursued a different career path. \u201cI interned in my training area but as I loved fashion, I started a blog on the topic in 2016. For many years I gave fashion and makeup tips there. I kept it for quite some time, and I recorded videos for YouTube, too.\u201d<\/p>\n\n\n

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\"Entrepreneur
Entrepreneur wanted modern-looking modest outfits<\/figcaption><\/figure>\n<\/div>\n\n\n

Although fashion<\/strong> has been part of her life since she was a child, necessity drove her to establish a modest clothing brand at the height of the pandemic. \u201cTen years ago, when I first put on a veil, I started feeling the need to find items suitable for Muslim women, and I couldn\u2019t find then anywhere,\u201d Halat recalls.<\/p>\n\n\n\n

\u201cFor so long, I couldn\u2019t find a veil or a prayer robe. There were no easily accessible stores, and where I did find them, they were loose-fitting, made me look old and were usually rather expensive. So, I made an opportunity out of necessity.\u201d<\/p>\n\n\n\n

Even with the fashion knowledge she\u2019d been acquiring over the years, she prepared for over a year before launching her brand. \u201cI\u2019ve always wanted to work with fashion, so I\u2019d been refining the idea for years. In 2020 came the desire to start my own company. Before establishing the brand, I delved into the universe and participated in several coaching sessions focusing on fashion making,\u201d she says.<\/p>\n\n\n\n

With the launch of her brand in 2021, Halat says she managed to address the two issues that most bothered her \u2013 steep prices and lack of modernity in modest clothing.<\/p>\n\n\n\n

\u201cHeaddresses and head scarves, which are usually the first thing people buy, can be purchased for BRL 39,90 and BRL 69.90, respectively. I always go for comfortable, cool fabrics like cotton and linen, to use in summer outfits, while winter clothes are made of tricot and velvet against the cold. Besides being comfortable, my outfits are beautifully elegant and modern-looking.\u201d<\/p>\n\n\n\n

Modest fashion<\/strong><\/h2>\n\n\n\n

Despite the launch of her brand, the young entrepreneur believes there\u2019s room for other modest fashion companies. \u201cThere\u2019s still room for specialist stores to grow in this fashion industry. We shouldn\u2019t be limited to Evangelical fashion but include customers from various religions as well. I myself don\u2019t cater just to Muslims.\u201d<\/p>\n\n\n\n

Besides designing her brand’s garments, Halat chooses the fabrics and serves the customers herself. She has three employees and a third-party company that makes the outfits. In her spare time, she creates fashion content, gives makeup and Arab perfume tips on her personal accounts on TikTok and Instagram.<\/p>\n\n\n\n

Read more:<\/em>
Social media makes Arab perfumes popular in Brazil<\/a>
Techwear brand Insider aims to grow in Arab world<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Supplied<\/div>
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Since 2021 Mag Halat has designed women\u2019s clothing. Muslim women living in Brazil are the leading buyers of the garments that cater to these audience with a modern twist.<\/p>\n","protected":false},"author":2342,"featured_media":369326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[1824,50056,26555,50057,8772,9595,9579],"class_list":{"0":"post-369637","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-brazilian","9":"tag-by-mag-halat-2","10":"tag-dubai-en-2","11":"tag-fashion-clothing","12":"tag-muslim-women","13":"tag-saudi-arabia-en","14":"tag-uae-en"},"wps_subtitle":"Since 2021 Mag Halat has designed women\u2019s clothing. Muslim women living in Brazil are the leading buyers of the garments that cater to these audience with a modern twist.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/369637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=369637"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/369637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/369326"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=369637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=369637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=369637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}